Resources
Guides, Webinars and Case Studies
Take a deep dive into cookieless marketing measurement and optimisation with our comprehensive guides and e-books. Learn industry insights at our monthly webinars and explore the success stories of leading brands and agencies.
Resources list
Article
SegmentStream rated #1 B2C Attribution by G2
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Case Study
UniLodge achieves 33% lower CPA with SegmentStream AI-Driven Attribution
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Case Study
CarShop transforms digital marketing analytics & ROI optimisation with SegmentStream
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Webinar
Mastering GEO Incrementality Tests for ROAS Measurement
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Case Study
SimpliSafe gains a clear view of paid ad performance with AI-driven attribution
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Case Study
Oxford Summer Courses use AI-driven attribution to optimize ROAS and attract more students
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Guide
Comprehensive guide to Google Ads Performance Max
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Guide
Marketing Attribution for Beauty Brands
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Guide
Marketing Attribution for Bicycle Brands
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Podcast
Attribution is dead — find out why in DTC podcast
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Podcast
Future of marketing attribution — SegmentStream for Pathmonk Podcast
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Podcast
Marketing strategies to retire and new cookie restrictions by Google — MarTech Podcast
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Podcast
How to fix broken attribution for Shopify stores — Shopify podcast
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Case Study
L'Oréal Luxe drives sales growth for D2C website by optimizing Marketing Mix
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Case Study
BMG Money increases qualified leads by 42% and cuts cost per lead by 51%
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Webinar
How to train Facebook to acquire high-value customers
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Case Study
KitchenAid success story: Solving attribution for high-value e-commerce brand
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Case Study
Accurate cross-channel ROI reporting for the leading Financial Services company
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Guide
Complete Guide to Digital Marketing Analytics Solutions
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Case Study
Lanieri: Effective budget allocation with AI-driven marketing mix optimization
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Case Study
OMD uses SegmentStream to measure paid media ROI for Zain KSA
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Webinar
How OMD use Conversion Modelling to spend less & gain more in Google Ads
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Case Study
25% more purchases using SegmentStream: Cosatto’s success story
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Article
Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world
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Article
Cross-device marketing attribution: is there a solution?
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Article
How does ITP in Safari affect performance marketing and what can we do about it?
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Webinar
Get more from your Google Ads — make Smart Bidding even smarter!
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Article
About internet cookies, web privacy and online tracking
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Article
Incrementality Testing vs SegmentStream: What’s the difference?
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Webinar
How Szallas uses Conversion Modelling to improve performance of Facebook & Google Ads campaigns
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Article
Marketing Mix Modelling vs SegmentStream: What’s the difference?
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Guide
Conversion Modelling Guide for Performance Marketers
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Article
Multi-Touch Attribution vs SegmentStream: What’s the difference?
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Case Study
Freshly Cosmetics understood the real value of its Paid Social campaigns
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Case Study
Szallas.hu success story: Solving marketing attribution for the leading booking portal
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Case Study
Measuring the true ROI of top-of-funnel campaigns. Story of Kave Home.
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Case Study
Ribble Cycles: Going beyond traditional attribution with SegmentStream AI
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Case Study
Raymond Chabot uses SegmentStream to measure ROI of Display campaigns
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