Resources

Guides, Webinars and Case Studies

Take a deep dive into cookieless marketing measurement and optimisation with our comprehensive guides and e-books. Learn industry insights at our monthly webinars and explore the success stories of leading brands and agencies.

L'Oréal Luxe drives sales growth for D2C website by untapping hidden potential with Conversion Modelling

BMG Money increases qualified leads by 42% and cuts cost per lead by 51%

BMG Money increases qualified leads by 42% and cuts cost per lead by 51%

How to train Facebook to acquire high-value customers

How to train Facebook to acquire high-value customers

KitchenAid case study: +15% revenue from Google Ads Performance Max campaigns

KitchenAid case study: +15% revenue from Google Ads Performance Max campaigns

126% more leads from Google after implementing SegmentStream

126% more leads from Google after implementing SegmentStream

Complete Guide to Digital Marketing Analytics Solutions

Complete Guide to Digital Marketing Analytics Solutions

Lanieri achieves a 50% performance uplift with SegmentStream

OMD reduces Google Ads CPA for Zain KSA by 23%

OMD reduces Google Ads CPA for Zain KSA by 23%

How OMD use Conversion Modelling to spend less & gain more in Google Ads

How OMD use Conversion Modelling to spend less & gain more in Google Ads

25% more purchases using Conversion Modelling: Cosatto’s success story

Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world

Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world

Cross-device marketing attribution: is there a solution?

Cross-device marketing attribution: is there a solution?

How does ITP in Safari affect performance marketing and what can we do about it?

How does ITP in Safari affect performance marketing and what can we do about it?

How to Properly Use Target ROAS/CPA Smart Bidding Strategies

How to Properly Use Target ROAS/CPA Smart Bidding Strategies

Get more from your Google Ads — make Smart Bidding even smarter!

Get more from your Google Ads — make Smart Bidding even smarter!

About internet cookies, web privacy and online tracking

About internet cookies, web privacy and online tracking

Why Conversion Modelling is the easiest way to get better results from Smart Bidding ad campaigns

Why Conversion Modelling is the easiest way to get better results from Smart Bidding ad campaigns

Incrementality Testing vs Conversion Modelling: What’s the difference?

Incrementality Testing vs Conversion Modelling: What’s the difference?

How Conversion Modelling helps improve Facebook Ads & Google Ads performance

How Conversion Modelling helps improve Facebook Ads & Google Ads performance

How we use SegmentStream to drive leads from paid search

How we use SegmentStream to drive leads from paid search

How Szallas uses Conversion Modelling to improve performance of Facebook & Google Ads campaigns

How Szallas uses Conversion Modelling to improve performance of Facebook & Google Ads campaigns

How to optimise Facebook Ads and Google Ads if you don’t have enough conversions

How to optimise Facebook Ads and Google Ads if you don’t have enough conversions

Why you should switch your campaign optimisation from Conversions to Modelled Conversions

Why you should switch your campaign optimisation from Conversions to Modelled Conversions

Marketing Mix Modelling vs Conversion Modelling: What’s the difference?

Marketing Mix Modelling vs Conversion Modelling: What’s the difference?

How to finally solve the Limited Learning problem in Facebook Ads and Google Ads

How to finally solve the Limited Learning problem in Facebook Ads and Google Ads

Conversion Modelling Guide for Performance Marketers

Conversion Modelling Guide for Performance Marketers

Multi-Touch Attribution vs Conversion Modelling: What’s the difference?

Multi-Touch Attribution vs Conversion Modelling: What’s the difference?

Freshly Cosmetics: +146% more conversions from Facebook Ads while decreasing Cost of Sale by 32%

Freshly Cosmetics: +146% more conversions from Facebook Ads while decreasing Cost of Sale by 32%

Szallas.hu: 243% revenue increase from Google Ads whilst lowering Cost of Sale by 6%

Szallas.hu: 243% revenue increase from Google Ads whilst lowering Cost of Sale by 6%

Kave Home: 7x more conversions from Facebook Ads while decreasing Cost of Sale by 50%

Kave Home: 7x more conversions from Facebook Ads while decreasing Cost of Sale by 50%

Ribble Cycles: 260% ROAS increase from Facebook Ads using SegmentStream

Ribble Cycles: 260% ROAS increase from Facebook Ads using SegmentStream

Raymond Chabot: +13.5% leads and +86% calls from Google Ads

Raymond Chabot: +13.5% leads and +86% calls from Google Ads

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Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.