Resources
Guides, Webinars and Case Studies
Take a deep dive into cookieless marketing measurement and optimisation with our comprehensive guides and e-books. Learn industry insights at our monthly webinars and explore the success stories of leading brands and agencies.
Resources list
![SegmentStream Demo and Q&A — Live Every Wednesday](/assets/uploads/resources/webinars/live-demo-2.png)
Webinar
SegmentStream Demo and Q&A — Live Every Wednesday
Learn more![SegmentStream rated #1 B2C Attribution by G2](/assets/uploads/blog/g2_b2c.png)
Article
SegmentStream rated #1 B2C Attribution by G2
Learn more![UniLodge achieves 33% lower CPA with SegmentStream AI-Driven Attribution](/assets/uploads/resources/success-stories/unilodge_1.png)
Case Study
UniLodge achieves 33% lower CPA with SegmentStream AI-Driven Attribution
Learn more![CarShop transforms digital marketing analytics & ROI optimisation with SegmentStream](/assets/uploads/resources/success-stories/carshop.png)
Case Study
CarShop transforms digital marketing analytics & ROI optimisation with SegmentStream
Learn more![Mastering GEO Incrementality Tests for ROAS Measurement](/assets/uploads/resources/webinars/incrementality-webinar-website-1-.png)
Webinar
Mastering GEO Incrementality Tests for ROAS Measurement
Learn more![SimpliSafe gains a clear view of paid ad performance with AI-driven attribution](/assets/uploads/resources/success-stories/simplisafe-case-study.png)
Case Study
SimpliSafe gains a clear view of paid ad performance with AI-driven attribution
Learn more![Oxford Summer Courses use AI-driven attribution to optimize ROAS and attract more students](/assets/uploads/resources/success-stories/cover-oxford-summer-courses-case-study-1-.png)
Case Study
Oxford Summer Courses use AI-driven attribution to optimize ROAS and attract more students
Learn more![Comprehensive guide to Google Ads Performance Max](/assets/uploads/resources/guides/guide-to-pmax-campaigns-pic-1-min.png)
Guide
Comprehensive guide to Google Ads Performance Max
Learn more![Marketing Attribution for Beauty Brands](/assets/uploads/resources/guides/marketing-attribution-for-beauty-brands-preview.png)
Guide
Marketing Attribution for Beauty Brands
Learn more![Marketing Attribution for Bicycle Brands](/assets/uploads/resources/guides/17.png)
Guide
Marketing Attribution for Bicycle Brands
Learn more![Attribution is dead — find out why in DTC podcast](/assets/uploads/resources/podcasts/dtc-podcast.png)
Podcast
Attribution is dead — find out why in DTC podcast
Learn more![Future of marketing attribution — SegmentStream for Pathmonk Podcast](/assets/uploads/resources/podcasts/pathmonk-podcast.png)
Podcast
Future of marketing attribution — SegmentStream for Pathmonk Podcast
Learn more![Marketing strategies to retire and new cookie restrictions by Google — MarTech Podcast](/assets/uploads/resources/podcasts/martech-podcast-constantine.png)
Podcast
Marketing strategies to retire and new cookie restrictions by Google — MarTech Podcast
Learn more![How to fix broken attribution for Shopify stores — Shopify podcast](/assets/uploads/resources/podcasts/shopify-podcast.png)
Podcast
How to fix broken attribution for Shopify stores — Shopify podcast
Learn more![L'Oréal Luxe drives sales growth for D2C website by optimizing Marketing Mix](/assets/uploads/resources/success-stories/loreal-case-study-brand-image-min.png)
Case Study
L'Oréal Luxe drives sales growth for D2C website by optimizing Marketing Mix
Learn more![BMG Money increases qualified leads by 42% and cuts cost per lead by 51%](/assets/uploads/resources/success-stories/bmgmoney-case-announcement-for-blog-min.png)
Case Study
BMG Money increases qualified leads by 42% and cuts cost per lead by 51%
Learn more![How to train Facebook to acquire high-value customers](/assets/uploads/resources/webinars/segmentstream-meta-webinar.png)
Webinar
How to train Facebook to acquire high-value customers
Learn more![KitchenAid success story: Solving attribution for high-value e-commerce brand](/assets/uploads/resources/success-stories/kitchenaid-case-image.png)
Case Study
KitchenAid success story: Solving attribution for high-value e-commerce brand
Learn more![Accurate cross-channel ROI reporting for the leading Financial Services company](/assets/uploads/resources/success-stories/anon-case-cover-img.png)
Case Study
Accurate cross-channel ROI reporting for the leading Financial Services company
Learn more![Complete Guide to Digital Marketing Analytics Solutions](/assets/uploads/resources/guides/guide-to-digital-marketing-analytics-solutions-min-1-.png)
Guide
Complete Guide to Digital Marketing Analytics Solutions
Learn more![Lanieri: Effective budget allocation with AI-driven marketing mix optimization](/assets/uploads/resources/success-stories/lanieri-case-brand-image-min.png)
Case Study
Lanieri: Effective budget allocation with AI-driven marketing mix optimization
Learn more![OMD uses SegmentStream to measure paid media ROI for Zain KSA](/assets/uploads/resources/success-stories/omd-x-zain-case-min.png)
Case Study
OMD uses SegmentStream to measure paid media ROI for Zain KSA
Learn more![How OMD use Conversion Modelling to spend less & gain more in Google Ads](/assets/uploads/resources/webinars/on-demand-webinar-how-omd-use-conversion-modelling-to-optimise-google-ads-campaigns-min-1-.png)
Webinar
How OMD use Conversion Modelling to spend less & gain more in Google Ads
Learn more![25% more purchases using SegmentStream: Cosatto’s success story](/assets/uploads/resources/success-stories/cosatto-case-brand-image.png)
Case Study
25% more purchases using SegmentStream: Cosatto’s success story
Learn more![Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world](/assets/uploads/blog/digital-marketing-in-a-cookieless-world-digimarcon-min-1-.png)
Article
Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world
Learn more![Cross-device marketing attribution: is there a solution?](/assets/uploads/blog/cross-device-attribution-banner-min.png)
Article
Cross-device marketing attribution: is there a solution?
Learn more![How does ITP in Safari affect performance marketing and what can we do about it?](/assets/uploads/blog/how-does-intelligent-tracking-prevention-in-safari-affect-performance-marketing_-min.png)
Article
How does ITP in Safari affect performance marketing and what can we do about it?
Learn more![Get more from your Google Ads — make Smart Bidding even smarter!](/assets/uploads/resources/webinars/on-demand-webinar-website-get-more-from-your-google-ads-min.png)
Webinar
Get more from your Google Ads — make Smart Bidding even smarter!
Learn more![About internet cookies, web privacy and online tracking](/assets/uploads/blog/about-internet-cookies-web-privacy-and-online-tracking.png)
Article
About internet cookies, web privacy and online tracking
Learn more![Incrementality Testing vs SegmentStream: What’s the difference?](/assets/uploads/blog/incrementality-testing-vs-conversion-modelling-what’s-the-difference-.png)
Article
Incrementality Testing vs SegmentStream: What’s the difference?
Learn more![How Szallas uses Conversion Modelling to improve performance of Facebook & Google Ads campaigns](/assets/uploads/resources/webinars/how-szallas-drives-more-bookings-with-less-ad-spend-on-demand-webinar-min.png)
Webinar
How Szallas uses Conversion Modelling to improve performance of Facebook & Google Ads campaigns
Learn more![Marketing Mix Modelling vs SegmentStream: What’s the difference?](/assets/uploads/blog/mmm-vs-cm.png)
Article
Marketing Mix Modelling vs SegmentStream: What’s the difference?
Learn more
Guide
Conversion Modelling Guide for Performance Marketers
Learn more![Multi-Touch Attribution vs SegmentStream: What’s the difference?](/assets/uploads/blog/multi-touch-attribution-vs-conversion-modelling-what-is-the-difference-.png)
Article
Multi-Touch Attribution vs SegmentStream: What’s the difference?
Learn more![Freshly Cosmetics understood the real value of its Paid Social campaigns](/assets/uploads/resources/success-stories/freshly-1x.png)
Case Study
Freshly Cosmetics understood the real value of its Paid Social campaigns
Learn more![Szallas.hu success story: Solving marketing attribution for the leading booking portal](/assets/uploads/resources/success-stories/szallas-1x.png)
Case Study
Szallas.hu success story: Solving marketing attribution for the leading booking portal
Learn more![Measuring the true ROI of top-of-funnel campaigns. Story of Kave Home.](/assets/uploads/resources/success-stories/kave-home.png)
Case Study
Measuring the true ROI of top-of-funnel campaigns. Story of Kave Home.
Learn more![Ribble Cycles: Going beyond traditional attribution with SegmentStream AI](/assets/uploads/resources/success-stories/ribble.png)
Case Study
Ribble Cycles: Going beyond traditional attribution with SegmentStream AI
Learn more![Raymond Chabot uses SegmentStream to measure ROI of Display campaigns](/assets/uploads/resources/success-stories/raymond-chabot.png)
Case Study
Raymond Chabot uses SegmentStream to measure ROI of Display campaigns
Learn moreOptimal marketing
Achieve the most optimal marketing mix with SegmentStream
Talk to expert![Optimal marketing image](/assets/img/content/marketing-mix.png)