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Resources

Guides, Webinars and Case Studies
Take a deep dive into cookieless marketing measurement and optimisation with our comprehensive guides and e-books. Learn industry insights at our monthly webinars and explore the success stories of leading brands and agencies.

Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world
Article

Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world

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Cross-device marketing attribution: is there a solution?
Article

Cross-device marketing attribution: is there a solution?

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How does ITP in Safari affect performance marketing and what can we do about it?
Article

How does ITP in Safari affect performance marketing and what can we do about it?

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How to Properly Use Target ROAS/CPA Smart Bidding Strategies
Article

How to Properly Use Target ROAS/CPA Smart Bidding Strategies

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About internet cookies, web privacy and online tracking
Article

About internet cookies, web privacy and online tracking

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Why Conversion Modelling is the easiest way to get better results from Smart Bidding ad campaigns
Article

Why Conversion Modelling is the easiest way to get better results from Smart Bidding ad campaigns

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Incrementality Testing vs Conversion Modelling: What’s the difference?
Article

Incrementality Testing vs Conversion Modelling: What’s the difference?

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How Conversion Modelling helps improve Facebook Ads & Google Ads performance
Article

How Conversion Modelling helps improve Facebook Ads & Google Ads performance

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How we use SegmentStream to drive leads from paid search
Article

How we use SegmentStream to drive leads from paid search

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How to optimise Facebook Ads and Google Ads if you don’t have enough conversions
Article

How to optimise Facebook Ads and Google Ads if you don’t have enough conversions

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Why you should switch your campaign optimisation from Conversions to Modelled Conversions
Article

Why you should switch your campaign optimisation from Conversions to Modelled Conversions

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Marketing Mix Modelling vs Conversion Modelling: What’s the difference?
Article

Marketing Mix Modelling vs Conversion Modelling: What’s the difference?

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How to finally solve the Limited Learning problem in Facebook Ads and Google Ads
Article

How to finally solve the Limited Learning problem in Facebook Ads and Google Ads

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Multi-Touch Attribution vs Conversion Modelling: What’s the difference?
Article

Multi-Touch Attribution vs Conversion Modelling: What’s the difference?

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Get more from your Google Ads — make Smart Bidding even smarter!
Webinar

Get more from your Google Ads — make Smart Bidding even smarter!

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How Szallas uses Conversion Modelling to improve performance of Facebook & Google Ads campaigns
Webinar

How Szallas uses Conversion Modelling to improve performance of Facebook & Google Ads campaigns

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Conversion Modelling Guide for Performance Marketers
Ebook

Conversion Modelling Guide for Performance Marketers

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Freshly Cosmetics: +146% more conversions from Facebook Ads while decreasing Cost of Sale by 32%
Success story

Freshly Cosmetics: +146% more conversions from Facebook Ads while decreasing Cost of Sale by 32%

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Szallas.hu: 243% revenue increase from Google Ads whilst lowering Cost of Sale by 6%
Success story

Szallas.hu: 243% revenue increase from Google Ads whilst lowering Cost of Sale by 6%

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Kave Home: 7x more conversions from Facebook Ads while decreasing Cost of Sale by 50%
Success story

Kave Home: 7x more conversions from Facebook Ads while decreasing Cost of Sale by 50%

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Ribble Cycles: 260% ROAS increase from Facebook Ads using SegmentStream
Success story

Ribble Cycles: 260% ROAS increase from Facebook Ads using SegmentStream

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Raymond Chabot: +13.5% leads and +86% calls from Google Ads
Success story

Raymond Chabot: +13.5% leads and +86% calls from Google Ads

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