Resources
Guides, Webinars and Case Studies
Take a deep dive into cookieless marketing measurement and optimisation with our comprehensive guides and e-books. Learn industry insights at our monthly webinars and explore the success stories of leading brands and agencies.
Resources list

Guide
Comprehensive guide to Google Ads Performance Max
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Guide
Marketing Attribution for Beauty Brands
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Guide
Marketing Attribution for Bicycle Brands
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Podcast
Attribution is dead — find out why in DTC podcast
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Podcast
Future of marketing attribution — SegmentStream for Pathmonk Podcast
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Podcast
Marketing strategies to retire and new cookie restrictions by Google — MarTech Podcast
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Podcast
How to fix broken attribution for Shopify stores — Shopify podcast
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Case study
L'Oréal Luxe drives sales growth for D2C website by untapping hidden potential with Conversion Modelling
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Case study
BMG Money increases qualified leads by 42% and cuts cost per lead by 51%
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Webinar
How to train Facebook to acquire high-value customers
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Case study
KitchenAid case study: +15% revenue from Google Ads Performance Max campaigns
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Case study
126% more leads from Google after implementing SegmentStream
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Guide
Complete Guide to Digital Marketing Analytics Solutions
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Case study
Lanieri achieves a 50% performance uplift with SegmentStream
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Case study
OMD reduces Google Ads CPA for Zain KSA by 23%
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Webinar
How OMD use Conversion Modelling to spend less & gain more in Google Ads
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Case study
25% more purchases using Conversion Modelling: Cosatto’s success story
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Article
Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world
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Article
Cross-device marketing attribution: is there a solution?
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Article
How does ITP in Safari affect performance marketing and what can we do about it?
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Article
How to Properly Use Target ROAS/CPA Smart Bidding Strategies
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Webinar
Get more from your Google Ads — make Smart Bidding even smarter!
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Article
About internet cookies, web privacy and online tracking
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Article
Why Conversion Modelling is the easiest way to get better results from Smart Bidding ad campaigns
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Article
Incrementality Testing vs Conversion Modelling: What’s the difference?
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Article
How Conversion Modelling helps improve Facebook Ads & Google Ads performance
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Article
How we use SegmentStream to drive leads from paid search
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Webinar
How Szallas uses Conversion Modelling to improve performance of Facebook & Google Ads campaigns
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Article
How to optimise Facebook Ads and Google Ads if you don’t have enough conversions
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Article
Why you should switch your campaign optimisation from Conversions to Modelled Conversions
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Article
Marketing Mix Modelling vs Conversion Modelling: What’s the difference?
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Article
How to finally solve the Limited Learning problem in Facebook Ads and Google Ads
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Guide
Conversion Modelling Guide for Performance Marketers
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Article
Multi-Touch Attribution vs Conversion Modelling: What’s the difference?
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Case study
Freshly Cosmetics: +146% more conversions from Facebook Ads while decreasing Cost of Sale by 32%
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Case study
Szallas.hu: 243% revenue increase from Google Ads whilst lowering Cost of Sale by 6%
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Case study
Kave Home: 7x more conversions from Facebook Ads while decreasing Cost of Sale by 50%
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Case study
Ribble Cycles: 260% ROAS increase from Facebook Ads using SegmentStream
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Case study
Raymond Chabot: +13.5% leads and +86% calls from Google Ads
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