Resources

Guides, Webinars and Case Studies

Take a deep dive into cookieless marketing measurement and optimisation with our comprehensive guides and e-books. Learn industry insights at our monthly webinars and explore the success stories of leading brands and agencies.

Resources list

SimpliSafe gains a clear view of paid ad performance with AI-driven attribution
Case study

SimpliSafe gains a clear view of paid ad performance with AI-driven attribution

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Oxford Summer Courses use AI-driven attribution to optimize ROAS and attract more students
Case study

Oxford Summer Courses use AI-driven attribution to optimize ROAS and attract more students

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Comprehensive guide to Google Ads Performance Max
Guide

Comprehensive guide to Google Ads Performance Max

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Marketing Attribution for Beauty Brands
Guide

Marketing Attribution for Beauty Brands

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Marketing Attribution for Bicycle Brands
Guide

Marketing Attribution for Bicycle Brands

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Attribution is dead — find out why in DTC podcast
Podcast

Attribution is dead — find out why in DTC podcast

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Future of marketing attribution — SegmentStream for Pathmonk Podcast
Podcast

Future of marketing attribution — SegmentStream for Pathmonk Podcast

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Marketing strategies to retire and new cookie restrictions by Google — MarTech Podcast
Podcast

Marketing strategies to retire and new cookie restrictions by Google — MarTech Podcast

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How to fix broken attribution for Shopify stores — Shopify podcast
Podcast

How to fix broken attribution for Shopify stores — Shopify podcast

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L'Oréal Luxe drives sales growth for D2C website by optimizing Marketing Mix
Case study

L'Oréal Luxe drives sales growth for D2C website by optimizing Marketing Mix

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BMG Money increases qualified leads by 42% and cuts cost per lead by 51%
Case study

BMG Money increases qualified leads by 42% and cuts cost per lead by 51%

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How to train Facebook to acquire high-value customers
Webinar

How to train Facebook to acquire high-value customers

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KitchenAid success story: Solving attribution for high-value e-commerce brand
Case study

KitchenAid success story: Solving attribution for high-value e-commerce brand

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Accurate cross-channel ROI reporting for the leading Financial Services company
Case study

Accurate cross-channel ROI reporting for the leading Financial Services company

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Complete Guide to Digital Marketing Analytics Solutions
Guide

Complete Guide to Digital Marketing Analytics Solutions

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Lanieri: Effective budget allocation with AI-driven marketing mix optimization
Case study

Lanieri: Effective budget allocation with AI-driven marketing mix optimization

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OMD uses SegmentStream to measure paid media ROI for Zain KSA
Case study

OMD uses SegmentStream to measure paid media ROI for Zain KSA

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How OMD use Conversion Modelling to spend less & gain more in Google Ads
Webinar

How OMD use Conversion Modelling to spend less & gain more in Google Ads

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25% more purchases using SegmentStream: Cosatto’s success story
Case study

25% more purchases using SegmentStream: Cosatto’s success story

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Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world
Article

Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world

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Cross-device marketing attribution: is there a solution?
Article

Cross-device marketing attribution: is there a solution?

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How does ITP in Safari affect performance marketing and what can we do about it?
Article

How does ITP in Safari affect performance marketing and what can we do about it?

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Get more from your Google Ads — make Smart Bidding even smarter!
Webinar

Get more from your Google Ads — make Smart Bidding even smarter!

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About internet cookies, web privacy and online tracking
Article

About internet cookies, web privacy and online tracking

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Incrementality Testing vs SegmentStream: What’s the difference?
Article

Incrementality Testing vs SegmentStream: What’s the difference?

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How Szallas uses Conversion Modelling to improve performance of Facebook & Google Ads campaigns
Webinar

How Szallas uses Conversion Modelling to improve performance of Facebook & Google Ads campaigns

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Marketing Mix Modelling vs SegmentStream: What’s the difference?
Article

Marketing Mix Modelling vs SegmentStream: What’s the difference?

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Conversion Modelling Guide for Performance Marketers
Guide

Conversion Modelling Guide for Performance Marketers

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Multi-Touch Attribution vs SegmentStream: What’s the difference?
Article

Multi-Touch Attribution vs SegmentStream: What’s the difference?

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Freshly Cosmetics understood the real value of its Paid Social campaigns
Case study

Freshly Cosmetics understood the real value of its Paid Social campaigns

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Szallas.hu success story: Solving marketing attribution for the leading booking portal
Case study

Szallas.hu success story: Solving marketing attribution for the leading booking portal

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Measuring the true ROI of top-of-funnel campaigns. Story of Kave Home.
Case study

Measuring the true ROI of top-of-funnel campaigns. Story of Kave Home.

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Ribble Cycles: Going beyond traditional attribution with SegmentStream AI
Case study

Ribble Cycles: Going beyond traditional attribution with SegmentStream AI

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Raymond Chabot uses SegmentStream to measure ROI of Display campaigns
Case study

Raymond Chabot uses SegmentStream to measure ROI of Display campaigns

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