L'Oréal Luxe achieved 57% sales growth for Lancôme's D2C website. How? Read case study to find out

Resources

Guides, Webinars and Case Studies

Take a deep dive into cookieless marketing measurement and optimisation with our comprehensive guides and e-books. Learn industry insights at our monthly webinars and explore the success stories of leading brands and agencies.
Comprehensive guide to Google Ads Performance Max
Guide

Comprehensive guide to Google Ads Performance Max

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Marketing Attribution for Beauty Brands
Guide

Marketing Attribution for Beauty Brands

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Marketing Attribution for Bicycle Brands
Guide

Marketing Attribution for Bicycle Brands

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Attribution is dead — find out why in DTC podcast
Podcast

Attribution is dead — find out why in DTC podcast

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Future of marketing attribution — SegmentStream for Pathmonk Podcast
Podcast

Future of marketing attribution — SegmentStream for Pathmonk Podcast

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Marketing strategies to retire and new cookie restrictions by Google — MarTech Podcast
Podcast

Marketing strategies to retire and new cookie restrictions by Google — MarTech Podcast

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How to fix broken attribution for Shopify stores — Shopify podcast
Podcast

How to fix broken attribution for Shopify stores — Shopify podcast

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L'Oréal Luxe drives sales growth for D2C website by untapping hidden potential with Conversion Modelling
Case study

L'Oréal Luxe drives sales growth for D2C website by untapping hidden potential with Conversion Modelling

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BMG Money increases qualified leads by 42% and cuts cost per lead by 51%
Case study

BMG Money increases qualified leads by 42% and cuts cost per lead by 51%

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How to train Facebook to acquire high-value customers
Webinar

How to train Facebook to acquire high-value customers

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KitchenAid case study: +15% revenue from Google Ads Performance Max campaigns
Case study

KitchenAid case study: +15% revenue from Google Ads Performance Max campaigns

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126% more leads from Google after implementing SegmentStream
Case study

126% more leads from Google after implementing SegmentStream

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Complete Guide to Digital Marketing Analytics Solutions
Guide

Complete Guide to Digital Marketing Analytics Solutions

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Lanieri achieves a 50% performance uplift with SegmentStream
Case study

Lanieri achieves a 50% performance uplift with SegmentStream

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OMD reduces Google Ads CPA for Zain KSA by 23%
Case study

OMD reduces Google Ads CPA for Zain KSA by 23%

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How OMD use Conversion Modelling to spend less & gain more in Google Ads
Webinar

How OMD use Conversion Modelling to spend less & gain more in Google Ads

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25% more purchases using Conversion Modelling: Cosatto’s success story
Case study

25% more purchases using Conversion Modelling: Cosatto’s success story

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Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world
Article

Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world

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Cross-device marketing attribution: is there a solution?
Article

Cross-device marketing attribution: is there a solution?

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How does ITP in Safari affect performance marketing and what can we do about it?
Article

How does ITP in Safari affect performance marketing and what can we do about it?

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How to Properly Use Target ROAS/CPA Smart Bidding Strategies
Article

How to Properly Use Target ROAS/CPA Smart Bidding Strategies

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Get more from your Google Ads — make Smart Bidding even smarter!
Webinar

Get more from your Google Ads — make Smart Bidding even smarter!

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About internet cookies, web privacy and online tracking
Article

About internet cookies, web privacy and online tracking

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Why Conversion Modelling is the easiest way to get better results from Smart Bidding ad campaigns
Article

Why Conversion Modelling is the easiest way to get better results from Smart Bidding ad campaigns

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Incrementality Testing vs Conversion Modelling: What’s the difference?
Article

Incrementality Testing vs Conversion Modelling: What’s the difference?

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How Conversion Modelling helps improve Facebook Ads & Google Ads performance
Article

How Conversion Modelling helps improve Facebook Ads & Google Ads performance

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How we use SegmentStream to drive leads from paid search
Article

How we use SegmentStream to drive leads from paid search

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How Szallas uses Conversion Modelling to improve performance of Facebook & Google Ads campaigns
Webinar

How Szallas uses Conversion Modelling to improve performance of Facebook & Google Ads campaigns

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How to optimise Facebook Ads and Google Ads if you don’t have enough conversions
Article

How to optimise Facebook Ads and Google Ads if you don’t have enough conversions

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Why you should switch your campaign optimisation from Conversions to Modelled Conversions
Article

Why you should switch your campaign optimisation from Conversions to Modelled Conversions

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Marketing Mix Modelling vs Conversion Modelling: What’s the difference?
Article

Marketing Mix Modelling vs Conversion Modelling: What’s the difference?

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How to finally solve the Limited Learning problem in Facebook Ads and Google Ads
Article

How to finally solve the Limited Learning problem in Facebook Ads and Google Ads

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Conversion Modelling Guide for Performance Marketers
Guide

Conversion Modelling Guide for Performance Marketers

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Multi-Touch Attribution vs Conversion Modelling: What’s the difference?
Article

Multi-Touch Attribution vs Conversion Modelling: What’s the difference?

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Freshly Cosmetics: +146% more conversions from Facebook Ads while decreasing Cost of Sale by 32%
Case study

Freshly Cosmetics: +146% more conversions from Facebook Ads while decreasing Cost of Sale by 32%

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Szallas.hu: 243% revenue increase from Google Ads whilst lowering Cost of Sale by 6%
Case study

Szallas.hu: 243% revenue increase from Google Ads whilst lowering Cost of Sale by 6%

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Kave Home: 7x more conversions from Facebook Ads while decreasing Cost of Sale by 50%
Case study

Kave Home: 7x more conversions from Facebook Ads while decreasing Cost of Sale by 50%

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Ribble Cycles: 260% ROAS increase from Facebook Ads using SegmentStream
Case study

Ribble Cycles: 260% ROAS increase from Facebook Ads using SegmentStream

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Raymond Chabot: +13.5% leads and +86% calls from Google Ads
Case study

Raymond Chabot: +13.5% leads and +86% calls from Google Ads

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