Articles
How does iOS 17 affect marketing attribution?
Discover how Apple's Link Tracking Protection might shake up the way we measure our marketing success. We'll break down how it works, check out if UTMs and Google click IDs get hit, and talk about what solutions we've got on hand.
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![[VIDEO] Can we really trust ad platforms' reporting?](/assets/uploads/blog/can-we-really-trust-ad-platforms-reporting_-thumbnail.png)
[VIDEO] Can we really trust ad platforms' reporting?
Breaking down 'ad platform bias' and its effect on advertisers. Discover 4 solutions to ensure your decisions are backed by trustworthy data.
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[VIDEO] Last Non-Direct Click vs. SegmentStream’s attribution
Watch a practical use case, comparing the Last Non-Direct Click attribution view with SegmentStream's ML Post-Click model.
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Can you trust the results your ad platforms are reporting?
Exploring why ad platforms claim too much credit for driving conversions.
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Predictive vs Data-Driven marketing attribution models
Let's explore the differences between data-driven and predictive attribution models in marketing, and see which ones are more effective in today's environment.
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SegmentStream on Forbes Councils — how can advertisers navigate without cookies?
CEO and founder of SegmentStream Constantine Yurevich shares his thoughts on how advertisers can navigate in a cookieless world.
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Marketing attribution models explained: which one is the best for your business?
In this article, we will be reviewing marketing attribution models, typical challenges that prevent them from providing adequate results, and how to pick the most suitable one for your business.
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GA4 Real-Time Data Streaming in SegmentStream — feature overview
Streamline GA4 data collection with SegmentStream's real-time streaming, ensuring no delays or collection limits. Learn about the feature in this article.
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Emerging trends in marketing attribution and analytics for 2023
The digital marketing landscape is changing drastically, cookie limitations and tracking restrictions are the number-one factors that motivate the industry to develop. Let's review the top 6 marketing attribution trends for 2023 that dominate the industry this year.
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Future of marketing attribution: how AI changes the game
Cookie restrictions and tracking regulations make traditional attribution inaccurate. See how ML and AI-driven marketing attribution change the game and shape the future.
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