L'Oréal Luxe achieved 57% sales growth for Lancôme's D2C website. How? Read case study to find out

Articles

Predictive vs Data-Driven Marketing Attribution Models

Predictive vs Data-Driven Marketing Attribution Models

Let's explore the differences between data-driven and predictive attribution models in marketing, and see which ones are more effective in today's environment.
Articles
Learn more
SegmentStream on Forbes Councils — how can advertisers navigate without cookies?

SegmentStream on Forbes Councils — how can advertisers navigate without cookies?

CEO and founder of SegmentStream Constantine Yurevich shares his thoughts on how advertisers can navigate in a cookieless world.
Articles
Learn more
Marketing attribution models explained: which one is the best for your business?

Marketing attribution models explained: which one is the best for your business?

In this article, we will be reviewing marketing attribution models, typical challenges that prevent them from providing adequate results, and how to pick the most suitable one for your business.
Articles
Learn more
GA4 Real-Time Data Streaming in SegmentStream — feature overview

GA4 Real-Time Data Streaming in SegmentStream — feature overview

Streamline GA4 data collection with SegmentStream's real-time streaming, ensuring no delays or collection limits. Learn about the feature in this article.
Articles
Learn more
Emerging trends in marketing attribution and analytics for 2023

Emerging trends in marketing attribution and analytics for 2023

The digital marketing landscape is changing drastically, cookie limitations and tracking restrictions are the number-one factors that motivate the industry to develop. Let's review the top 6 marketing attribution trends for 2023 that dominate the industry this year.
Articles
Learn more
Future of marketing attribution: how AI changes the game

Future of marketing attribution: how AI changes the game

Cookie restrictions and tracking regulations make traditional attribution inaccurate. See how ML and AI-driven marketing attribution change the game and shape the future.
Articles
Learn more
Why Google Analytics and Facebook data don’t match

Why Google Analytics and Facebook data don’t match

Discussing the discrepancies in metrics between Facebook Ads and Google Analytics, how SegmentStream displays them in reports, and why they differ.
Articles
Learn more
Marketing attribution: common challenges and how to overcome them

Marketing attribution: common challenges and how to overcome them

Learn about the top 3 challenges modern marketers face in marketing attribution due to tracking restrictions and how to overcome them..
Articles
Learn more
Best marketing attribution tools 2023: pros and cons

Best marketing attribution tools 2023: pros and cons

In this series of articles we’re exploring all things marketing attribution, and this time we’re reviewing the best marketing attribution tools for 2023 that each marketer should know about.
Articles
Learn more
SegmentStream on Forbes Councils — navigating your digital marketing strategy during a recession

SegmentStream on Forbes Councils — navigating your digital marketing strategy during a recession

CEO and founder of SegmentStream Constantine Yurevich shares actionable insights on what CMOs should prioritise during a recession.
Articles
Learn more

Get started with SegmentStream

Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.