Articles

Performance Max campaigns and Advantage+ Shopping campaigns are two types of advertising products that use Machine Learning to optimise ad performance and improve the efficiency of advertising efforts. Let's take a closer look at these campaigns and discuss their inner workings, benefits, and similarities.

Which marketing measurement tool is the best Google Analytics alternative? Explore new, more effective approaches to digital marketing analysis.

We cover some of the top marketing analytics tools you can use to enhance your strategy and increase your ROI. Don't miss these tools in 2023!

Bad data costs companies tons of money every year, especially when it comes to advertising analytics. That's why it is important to use reliable Google Ads analytics tools, and this is exactly what we are discussing in this article.

From tracking performance to analysing customer data, these top 10 Facebook Ads analytics tools provide the insights you need to make informed decisions.

SegmentStream recently released a new attribution feature which allows you to apply various attribution models and even create your own.

Cross-device marketing attribution is a huge challenge for marketers. Today's users are untraceable when they use multiple devices, don't log in, and take long breaks between sessions so that the initial cookie just wipes out. But is there a solution to all these issues? Let's see how Conversion Modelling can help.

In this article, we explore what Apple's Intelligent Tracking Prevention (ITP) is, how it alters marketing measurement and influence ad optimisation, and more importantly – what we can do about it.

There are marketers who think they “know” the “North Star” Target ROAS/CPA for their campaigns. Some even define the target at a business level. This is one of the biggest mistakes we see businesses do, and it leads to improper marketing mix optimization and losing money for the business. Learn how to avoid making a such mistake in this article.

With multiple tracking restrictions and privacy regulations constantly arising, we need to know what they mean for digital marketing and why almost every word with “cookie” in it turns into a buzzword.