Articles

Discover how Apple's Link Tracking Protection might shake up the way we measure our marketing success. We'll break down how it works, check out if UTMs and Google click IDs get hit, and talk about what solutions we've got on hand.

Breaking down 'ad platform bias' and its effect on advertisers. Discover 4 solutions to ensure your decisions are backed by trustworthy data.

Watch a practical use case, comparing the Last Non-Direct Click attribution view with SegmentStream's ML Post-Click model.

Exploring why ad platforms claim too much credit for driving conversions.

Let's explore the differences between data-driven and predictive attribution models in marketing, and see which ones are more effective in today's environment.

CEO and founder of SegmentStream Constantine Yurevich shares his thoughts on how advertisers can navigate in a cookieless world.

In this article, we will be reviewing marketing attribution models, typical challenges that prevent them from providing adequate results, and how to pick the most suitable one for your business.

Streamline GA4 data collection with SegmentStream's real-time streaming, ensuring no delays or collection limits. Learn about the feature in this article.

The digital marketing landscape is changing drastically, cookie limitations and tracking restrictions are the number-one factors that motivate the industry to develop. Let's review the top 6 marketing attribution trends for 2023 that dominate the industry this year.

Cookie restrictions and tracking regulations make traditional attribution inaccurate. See how ML and AI-driven marketing attribution change the game and shape the future.