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 Performance Max and Advantage+ Shopping Campaigns: How Machine Learning Changes Advertising

Performance Max and Advantage+ Shopping Campaigns: How Machine Learning Changes Advertising

Performance Max campaigns and Advantage+ Shopping campaigns are two types of advertising products that use Machine Learning to optimise ad performance and improve the efficiency of advertising efforts. Let's take a closer look at these campaigns and discuss their inner workings, benefits, and similarities.
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Top 6 alternatives to Google Analytics — best marketing measurement tools 2023

Top 6 alternatives to Google Analytics — best marketing measurement tools 2023

Which marketing measurement tool is the best Google Analytics alternative? Explore new, more effective approaches to digital marketing analysis.
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Top 5 marketing analytics tools — solutions to look after in 2023

Top 5 marketing analytics tools — solutions to look after in 2023

We cover some of the top marketing analytics tools you can use to enhance your strategy and increase your ROI. Don't miss these tools in 2023!
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10 Best Tools for Google Ads Analytics

10 Best Tools for Google Ads Analytics

Bad data costs companies tons of money every year, especially when it comes to advertising analytics. That's why it is important to use reliable Google Ads analytics tools, and this is exactly what we are discussing in this article.
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10 Best Tools for Facebook Ads Analytics

10 Best Tools for Facebook Ads Analytics

From tracking performance to analysing customer data, these top 10 Facebook Ads analytics tools provide the insights you need to make informed decisions.
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Attribution in SegmentStream — exploring new features in detail

Attribution in SegmentStream — exploring new features in detail

SegmentStream recently released a new attribution feature which allows you to apply various attribution models and even create your own.
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Cross-device marketing attribution: is there a solution?

Cross-device marketing attribution: is there a solution?

Cross-device marketing attribution is a huge challenge for marketers. Today's users are untraceable when they use multiple devices, don't log in, and take long breaks between sessions so that the initial cookie just wipes out. But is there a solution to all these issues? Let's see how Conversion Modelling can help.
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How does ITP in Safari affect performance marketing and what can we do about it?

How does ITP in Safari affect performance marketing and what can we do about it?

In this article, we explore what Apple's Intelligent Tracking Prevention (ITP) is, how it alters marketing measurement and influence ad optimisation, and more importantly – what we can do about it.
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How to Properly Use Target ROAS/CPA Smart Bidding Strategies

How to Properly Use Target ROAS/CPA Smart Bidding Strategies

There are marketers who think they “know” the “North Star” Target ROAS/CPA for their campaigns. Some even define the target at a business level. This is one of the biggest mistakes we see businesses do, and it leads to improper marketing mix optimization and losing money for the business. Learn how to avoid making a such mistake in this article.
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About internet cookies, web privacy and online tracking

About internet cookies, web privacy and online tracking

With multiple tracking restrictions and privacy regulations constantly arising, we need to know what they mean for digital marketing and why almost every word with “cookie” in it turns into a buzzword.
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Get started with SegmentStream

Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.