Articles

Let's explore the differences between data-driven and predictive attribution models in marketing, and see which ones are more effective in today's environment.

CEO and founder of SegmentStream Constantine Yurevich shares his thoughts on how advertisers can navigate in a cookieless world.

In this article, we will be reviewing marketing attribution models, typical challenges that prevent them from providing adequate results, and how to pick the most suitable one for your business.

Streamline GA4 data collection with SegmentStream's real-time streaming, ensuring no delays or collection limits. Learn about the feature in this article.

The digital marketing landscape is changing drastically, cookie limitations and tracking restrictions are the number-one factors that motivate the industry to develop. Let's review the top 6 marketing attribution trends for 2023 that dominate the industry this year.

Cookie restrictions and tracking regulations make traditional attribution inaccurate. See how ML and AI-driven marketing attribution change the game and shape the future.

Discussing the discrepancies in metrics between Facebook Ads and Google Analytics, how SegmentStream displays them in reports, and why they differ.

Learn about the top 3 challenges modern marketers face in marketing attribution due to tracking restrictions and how to overcome them..

In this series of articles we’re exploring all things marketing attribution, and this time we’re reviewing the best marketing attribution tools for 2023 that each marketer should know about.

CEO and founder of SegmentStream Constantine Yurevich shares actionable insights on what CMOs should prioritise during a recession.