Pick the measurement engine built for how you sell.

By where the conversion lives. Online is for businesses where every conversion happens online — the click-to-revenue loop is fully digital. That covers e-commerce, DTC, subscription, marketplaces, mobile gaming, and online-only services. Full Funnel is for businesses with longer sales cycles where the digital signal is a lead, inquiry, or test-drive and the actual deal closes offline through a CRM, salesperson, showroom, or contract — B2B SaaS, real estate, automotive, financial services, healthcare lead-gen, education, professional services, high-ticket consumer (solar, HVAC, kitchens). The defining capability there is integration with your CRM and data warehouse to pull conversion data back in. Both plans share the core engine — identity, cross-channel attribution, predictive, marginal analytics, automated budget allocation. Full Funnel adds CRM & Warehouse Conversions, CRM Funnel Attribution, and Predictive CRM Attribution.

Capabilities you can layer on as needed — Visit, Lead, and LTV scoring; Signal Quality (CAPI feedback to Meta and Google with predicted value); Incrementality Testing; Custom AI skills built for your workflow. Plus the always-included security and procurement layer: SAML SSO, SCIM, audit logs, Advanced Security Assessment, DPA and BAA on request, data residency (US/EU), custom retention, contractual uptime SLA, dedicated CS and measurement expert, custom MSA, invoice and PO billing. Pricing scales with scope.

Marketing measurement is advanced. Self-serve dilutes the product and confuses buyers. Every customer gets a guided demo, a POC, and a real expert in the loop. If you want to evaluate the engine, request a POC.

Pick the plan that matches where the meaningful revenue closes. If most decisions happen offline through a CRM, take Full Funnel and connect both your web/app analytics and your CRM. If the offline revenue is a side motion, take Online and we can extend with Enterprise to add CRM Funnel Attribution. When in doubt, request a POC and we’ll scope it together.

Yes — that’s an Enterprise conversation. Enterprise unlocks the full measurement engine across both motions, plus the security and procurement layer.

Two paths. Mid-market (Online, Full Funnel): a guided demo against your real data sources, the cross-channel attribution result, then an annual contract. Enterprise: a paid POC scoped to a specific business question, security review in parallel, then a custom MSA.

SegmentStream connects via Model Context Protocol (MCP). It works with Claude Code, Claude Cowork, Cursor, and any MCP-compatible AI client. You use your own AI subscription — SegmentStream provides the measurement infrastructure your AI connects to.