DTC Podcast: Why Attribution Is Dead — And What To Do Instead

April 5, 2023|1 min read

But why is it dead? What Constantine, founder and CEO of SegmentStream means is that even if businesses use the most sophisticated attribution models they will see that the majority of conversions aren’t attributed properly, according to our clients’ reports. The initial traffic source is always undervalued because it can’t even be observed properly due to all tracking restrictions and cookie limitations.

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