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Attribution is dead — find out why in DTC podcast

In the recent DTC podcast, SegmentStream’s CEO discusses multi-device customer experiences and why marketing attribution is dead.

Attribution is dead — find out why in DTC podcast

But why is it dead? What Constantine, founder and CEO of SegmentStream means is that even if businesses use the most sophisticated attribution models they will see that the majority of conversions aren’t attributed properly, according to our clients’ reports. The initial traffic source is always undervalued because it can’t even be observed properly due to all tracking restrictions and cookie limitations.

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You save $CURRENCY600 per year
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Contact us for enterprise and agency pricing
Contact sales