Synthetic Conversions

Turn engaged website visits into conversion signals for Meta, Google, LinkedIn Ads

Achieve 2-3x performance improvement by enabling your ad platforms to optimise for real-time value signals.

The problem

Ad platforms underperform due to a lack of conversion signals

Meta and Google thrive on conversion signals to target and optimise ad campaigns. Yet, most upper-funnel ads don’t drive immediate conversions. They happen later — often from another device, browser or cookie.

As a result, such campaigns are undervalued, under-optimized and unable to scale.

Real-life impact

A potential customer clicks on your Instagram Ad, explores your site, but doesn’t buy immediately.

Two weeks later, they return via brand search from another device and completes a purchase.

Despite the critical role of Instagram ad in acquiring this customer, it doesn’t get any credit.

Solution — Synthetic Conversions

Synthetic Conversions are AI-powered signals that predict the likelihood of future purchases based on real-time user behavior. They enable ad platforms to optimize for valuable visits even before actual conversion occurs.

Talk to expert Pricing plans

Assign proper incremental value to all paid clicks
Scale upper-funnel prospecting campaigns with confidence
Optimise ads that lack cookie-tracked conversions

Why use Synthetic Conversions

Instead of focusing on clicks, impressions, or random website events, you can achieve greater performance by optimizing for metrics directly tied to revenue.

Synthetic Conversions provide a powerful way to signal ad platforms about valuable website interactions with a high potential to convert soon.

This ensures that each paid click instantly receives the credit it deserves, even if the actual conversion occurs later on a different device, browser, or cookie.

“A game changer”
“Backbone for performance marketing”
“SegmentStream is great”

How it works

AI-Powered Visit Scoring

Every visitor interaction is analyzed in real-time, considering:

Active time spent on site
Page and content engagement
Product interactions
Historical conversion patterns

Postive Signal Generation

AI model evaluates the likelihood of future purchase and assiagns conversion probability score.

Visits with high incremental value trigger Synthetic Conversions that are instantly pushed to ad platforms.

Ad Campaign Optimization

Ad platforms such as Google, Meta and LinkedIn use Synthetic Conversions to:

Improve audience targeting
Adjust bidding strategies
Scale upper-funnel campaigns

Amplify your ad platforms’ smart bidding with 10x more conversion signals

While Synthetic Conversions don’t equate to a final sale or closed deal, they are helpful indicators of intent to complete a final conversion and can be considered as valuable visits.

To give ad platform as much conversion data to work with and to optimise toward high-quality users, you can use Synthetic Conversions as an amplification tool.

Amplify your ad platforms' smart bidding with 10x more
conversion signals

Before

An Instagram Ad drives traffic, but no purchase happens immediately. The ad platform devalues your campaign, thinking it’s irrelevant.

After

Predictive scoring identifies the visit as high-value, triggering a signal. The ad platform recognizes the contribution and drives more similar high-intent users.

Unlock the full potential of your digital advertising budget

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