Pick the measurement engine built for how you sell.

By where the conversion lives. Online is for businesses where every conversion happens online — the click-to-revenue loop is fully digital. That covers e-commerce, DTC, subscription, marketplaces, mobile gaming, and online-only services. Full Funnel is for businesses with longer sales cycles where the digital signal is a lead, inquiry, or test-drive and the actual deal closes offline through a CRM, salesperson, showroom, or contract — B2B SaaS, real estate, automotive, financial services, healthcare lead-gen, education, professional services, high-ticket consumer (solar, HVAC, kitchens). The defining capability there is integration with your CRM and data warehouse to pull conversion data back in. Both plans share the core engine — identity, cross-channel attribution, predictive, and marginal analytics. Full Funnel adds CRM & Warehouse Conversions and CRM Funnel Attribution. Automated Budget Allocation is Enterprise-only.

Capabilities you can layer on as needed — Server-Side Conversion Tracking (qualifying conversions forwarded to Meta CAPI, Google Enhanced Conversions, and others server-to-server, with hashed CRM identifiers for cross-device advanced matching); Incrementality Testing; Custom AI skills built for your workflow. Plus the always-included security and procurement layer: SAML SSO, SCIM, audit logs, Advanced Security Assessment, DPA and BAA on request, data residency (US/EU), custom retention, contractual uptime SLA, dedicated CS and measurement expert, custom MSA, invoice and PO billing. Pricing scales with scope.

No, pricing is per project. Share the license across as many users at your company as you need — there’s no seat cap and no per-user charge. Pricing scales with scope (channels, data volume, motions), not headcount.

Pick the plan that matches where the meaningful revenue closes. If most decisions happen offline through a CRM, take Full Funnel and connect both your web/app analytics and your CRM. If the offline revenue is a side motion, take Online and we can extend with Enterprise to add CRM Funnel Attribution. When in doubt, request a POC and we’ll scope it together.

Yes — that’s an Enterprise conversation. Enterprise unlocks the full measurement engine across both motions, plus the security and procurement layer.

Two procurement paths. Self-serve (Online and Full Funnel, Basic and Pro): pick a plan, sign our standard MSA as-is, account is provisioned. No redlines, no negotiation, no procurement cycle. Sales-led (Enterprise): paid POC scoped to a business question, custom MSA with negotiated terms, custom DPA, security review with your tech team in parallel, dedicated CSM. The line between them isn’t features — it’s whether your procurement team can sign our standard MSA as-is or needs custom terms.

Not on Online or Full Funnel — those plans require accepting our standard MSA as-is, available here. If you need redlines, a custom DPA, a BAA, or a custom security questionnaire response, that’s the Enterprise procurement path.

SegmentStream connects via Model Context Protocol (MCP). It works with Claude Code, Claude Cowork, Cursor, and any MCP-compatible AI client. You use your own AI subscription — SegmentStream provides the measurement infrastructure your AI connects to.