Performance Marketing Glossary

Performance marketing glossary

Learn about attribution, incrementality, and all things cookieless.

Marketing measurement:

Marketing attribution:

All things cookieless:

Marketing incrementality:

Marketing Mix Optimization:

Explore our Resources

[VIDEO] Can we really trust ad platforms' reporting?
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[VIDEO] Can we really trust ad platforms' reporting?
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SegmentStream rated #1 B2C Attribution by G2
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SegmentStream rated #1 B2C Attribution by G2
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Introducing Marginal ROAS and CPA
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Introducing Marginal ROAS and CPA
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Google Analytics
Google Analytics cost data import
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  • Unlimited cost data sources
  • Unlimited Google Analytics accounts
  • Email support
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Up to $CURRENCY5,000 monthly
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$CURRENCY29 / month
You save $CURRENCY120 per year
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Google BigQuery marketing data collection
What’s included:
  • Unlimited data sources
  • Unlimited Google BigQuery accounts
  • Email support
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What is your monthly ad spend?
Up to $CURRENCY20,000 monthly
Save up to 30% with annual plans
$CURRENCY199 / month
You save $CURRENCY600 per year
Try 14 days for free
No credit card required
Contact us for enterprise and agency pricing
Contact sales