Performance Marketing Glossary
Performance marketing glossary
Learn about attribution, incrementality, and all things cookieless.
Glossary list
Marketing measurement:
Marketing attribution:
All things cookieless:
Marketing incrementality:
Explore our Resources
![[VIDEO] Can we really trust ad platforms' reporting?](/assets/uploads/blog/can-we-really-trust-ad-platforms-reporting_-thumbnail.png)
Blog
[VIDEO] Can we really trust ad platforms' reporting?
Learn more
![How does iOS 17 affect marketing attribution?](/assets/uploads/blog/marketing-attribution-after-ios-17.png)
Blog
How does iOS 17 affect marketing attribution?
Learn more
![SegmentStream rated #1 B2C Attribution by G2](/assets/uploads/blog/g2_b2c.png)
Blog
SegmentStream rated #1 B2C Attribution by G2
Learn more
Optimal marketing
Achieve the most optimal marketing mix with SegmentStream
Request a demo![Optimal marketing image](/assets/img/content/marketing-mix.png)