Google Analytics cost data import

Automatically upload all your non-Google marketing cost data into Google Analytics.

SegmentStream is an official Google partner

All your ad costs, revenue and ROI in a single and familiar interface

Facebook Ads

Advertising

Twitter

Advertising

Microsoft Ads

Advertising

TikTok

Advertising

Snapchat

Advertising

Criteo

Advertising

Google Sheets

Other

More integrations

Any level of detalisation

Analyze ROI of your ad spend at source, medium, campaign, content and term level.
Smart UTM matching

Automatically match campaigns, ad groups and ads with UTM parameters.
Dynamic tracking parameters support

Match your cost data to all your campaigns with dynamic tracking parameters.
Automatic currency conversion

Convert ad spend from one currency to another using daily exchange rates.
Always up-to-date and correct data

Automatically import cost data on a daily basis. No more manual uploads.
Custom costs import from Google Sheets

Automatically import custom cost data from Google Sheets file.
Unlimited data sources

Collect all your ad cost data into Google Analytics without any limits.
Unlimited Google Analytics accounts

Import cost data to multiple Google Analytics accounts on a single pricing plan.

Up and running in minutes

Automatically upload all your non-Google marketing cost data into Google Analytics.

SegmentStream allows to backfill historical data depending on your pricing plan type. For monthly subscriptions — up to 30 days of historical data, for annual subscriptions — up to 6 months of historical data.
SegmentStream has no limit on the number of data sources that can be connected. Within the selected pricing plan, you can connect any number of data sources and advertising accounts.
To determine the pricing plan, SegmentStream only tracks the ad spend that goes through the connected API integrations in the platform.
Google Analytics has native integration with Google Ads to sync advertising cost data. No external tools are required to import the data from Google Ads to Google Analytics. More details can be found here: https://support.google.com/google-ads/answer/1704341?hl=en

In order to import advertising cost data into Google Analytics, you must first create a Data Set in the Google Analytics settings. More details in the documentation: https://docs.segmentstream.com/google-analytics/overview
You can create an unlimited number of client projects within your SegmentStream account on one pricing plan. SegmentStream will take into account the total ad budget that goes through connected data sources across all projects in your account.
Simply contact our support team and we'll try to add this integration for you as soon as possible.
During the free trial period, you can create 1 project inside your account to import data. After subscribing to the paid plan (monthly or annual), you can create an unlimited number of projects within your account.