Scientifically accurate Incrementality testing
Precisely measure the true sales impact of your paid media investments with expert-level incrementality tests.
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Get trustworthy insights about your digital media performance
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Discover the real incremental value of any advertising channel or campaign
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Gain confidence in your future budget allocation decisions
How does it work?
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Step 1: Choosing the right markets for an accurate incrementality test
Using a sophisticated engine, SegmentStream pinpoints control and test geo-regions that have similarities in revenue patterns and seasonality.
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Step 2: Keep running ads in the control group, holding out in the test
Once regions are selected, the holdout phase begins. By disabling ad activity in the test group, SegmentStream measures which conversions would happen anyway, without ad activity.
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Step 3: Analyzing and calculating the incremental uplift and ROAS
By comparing conversions and sales data between the test group and the control group, SegmentStream measures the true, incremental uplift generated by a particular ad channel or campaign.
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