Scientifically Accurate Geo Incrementality Testing
Precisely measure the incremental lift of your paid media with Geo Holdout Tests, expertly managed by our team.
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How does it work?
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Step 1: Choosing the right markets for an accurate incrementality test
Using a sophisticated engine, SegmentStream pinpoints control and test geo-regions that have similarities in revenue patterns and seasonality.
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Step 2: Keep running ads in the control group, holding out in the test
Once regions are selected, the holdout phase begins. By disabling ad activity in the test group, SegmentStream measures which conversions would happen anyway, without ad activity.
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Step 3: Analyzing and calculating the incremental uplift and ROAS
By comparing conversions and sales data between the test group and the control group, SegmentStream measures the true, incremental uplift generated by a particular ad channel or campaign.
Validate and Improve Attribution Precision with Geo Holdout Tests
Make accurate tactical budget allocation decisions based on insights from Geo Incrementality Tests.
At SegmentStream, we uniquely utilize Geo Lift Incrementality Tests to validate and calibrate our AI-powered Incremental Multi-Touch Attribution, further enhancing its accuracy.
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Measure incrementality with SegmentStream
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