background
background background
Webinar calendar-icon On-Demand clock-icon 30 min

How OMD use Conversion Modelling to spend less & gain more in Google Ads

Watch this webinar and discover how OMD use Conversion Modelling to optimise Google Ads campaigns to their best performance.

calendar-icon On-Demand
speaker photo
Ben Ó Mathúin
SegmentStream
speaker photo
Anna Rogozina
SegmentStream
By submitting this form you agree to our Privacy policy
Thank you!

“We were able to optimise Performance Max campaigns in Google Ads achieving outstanding efficiency, as well as understanding the impact of awareness campaigns in paid social channels.”

— George Achkouty, Head of Digital at OMD

What is the key ingredient for successful advertising on Google? It’s the data that fuels its algorithms.

Every time your ad results in a conversion such as purchase or lead, Google understands that this mix of ad and targeting was successful. Based on that data, Google Ads adjusts the optimisation for your Smart Bidding campaigns.

However, the vast majority of people who visited and did not convert right away will simply convert later, often from a different traffic source, browser, or device. Yet long and complex customer journeys and today’s cookie restrictions drastically limit ad platforms in proper conversions tracking.

A lack of value signals or a delay in such feedback prevents ad platforms from efficient learning, targeting, and ad campaign optimisation. All resulting in a massive loss in potential revenue.

Watch and explore how to tackle this challenge and get better results from your Google Ads budget.

During this webinar you will learn:

  • What is hampering your Google Ads performance
  • Smart Bidding + Conversion Modelling: a perfect recipe for Google Ads revenue growth
  • How OMD reduced cost-per-action in Google Ads for their client by 23%

Meet the speakers:

Ben Ó Mathúin, Head of Customer Success at SegmentStream.

Ben is a Performance Marketing Expert with 10+ years of experience in digital marketing.

Anna Rogozina, Performance Marketing Consultant at SegmentStream.

Anna spent 6+ years at Google helping top-spending UK clients (i.e. Farfetch, JD Sports, Lastminute, etc.) navigate across measurement solutions. As well as designing custom solutions and provided implementation guidance on topics like Privacy, CRM Integration, Attribution, Offline to Online, etc.

By submitting this form you agree to our Privacy policy
Thank you!

You might also be interested in

Read success stories

Optimal marketing

Achieve the most optimal marketing mix with SegmentStream

Book demo
Optimal marketing image