Don’t trust your marketing attribution? Fix it with Conversion Modelling

SegmentStream is a Conversion Modelling Platform that provides a next-generation solution to outdated attribution and conversion tracking tools that are no longer suitable for cross-device and cross-browser customer journeys, and modern cookie restrictions.

Why your perfomance marketing is underperforming?

Up to 90% of your website conversions are not attributed to the initial traffic source

For a very long time, marketers have relied on using attribution and conversion tracking tools that track customer journeys using website cookies.

However, knowing your customers’ complete path to conversion is no longer possible due to cross-device and cross-browser customer journeys, and modern cookie tracking restrictions.

For a very long time, marketers have relied on using attribution and conversion tracking tools that track customer journeys using website cookies.

However, knowing your customers’ complete path to conversion is no longer possible due to cross-device and cross-browser customer journeys, and modern cookie tracking restrictions.

As the result, most of your upper-funnel prospecting campaigns are seriously undervalued

Even the most sophisticated data-driven attribution models will always undervalue opening channels and overvalue closing channels.

Marketers that rely on such tools, will continue making wrong budget allocation decisions and struggle to achieve the optimal marketing mix with the highest total ROAS.

Even the most sophisticated data-driven attribution models will always undervalue opening channels and overvalue closing channels.

Marketers that rely on such tools, will continue making wrong budget allocation decisions and struggle to achieve the optimal marketing mix with the highest total ROAS.

Moreover, ad platforms are unable to deliver desired results due to incomplete feedback about the true value of each paid click

When a visit to your site doesn’t lead to a conversion within the same cookie — ad platforms don’t receive any feedback about the incremental impact of this visit.

This leads ad platforms targeting only a small portion of the potential target audience which makes media buying expensive as well as limits your ability to scale.

When a visit to your site doesn’t lead to a conversion within the same cookie — ad platforms don’t receive any feedback about the incremental impact of this visit.

This leads ad platforms targeting only a small portion of the potential target audience which makes media buying expensive as well as limits your ability to scale.

Introducing SegmentStream Conversion Modelling Platform

The next-generation solution to outdated attribution and conversion tracking tools that are no longer suitable for cross-device and cross-browser customer journeys, and modern cookie restrictions.

How SegmentStream Conversion Modelling Works

SegmentStream evaluates each website visit and predicts the user’s probability to convert in the future.

When this probability is sufficient enough — SegmentStream creates a “modelled conversion” which is immediately attributed to the traffic source.

This guarantees that each traffic source gets the value it deserves even if the real conversion happens from another device, browser, or cookie.

SegmentStream Conversion Modelling Platform Advantages

Measurement

Understand the incremental value of each visit, even if there was no conversion within the same cookie.

Accurately evaluate upper-funnel marketing channels.
Targeting

Send more feedback signals to automated strategies for better and faster learning.

Increase reach by targeting visitors that are similar to those having high probability to convert in the future.
Optimisation

No need to wait for a final conversion to happen – modelled conversions are created immediately after the visit.

Optimise for the incremental impact of each visit, not just for those conversions that happened within the same cookie.

See what our clients have to say

“SegmentStream helped us to see the real picture of our cross-channel marketing performance, and what’s more important, to truly activate machine learning insights and improve the performance of our key digital advertising channels without human involvement.”

— Matthew Lawson, Chief Digital Officer, Ribble Cycles

“We are very happy with our choice, and looking forward to expanding our collaboration by implementing SegmentStream to other websites in Szallas.hu Group later this year.”

— Laszlo Benes, Head of Performance Marketing at Szallas.hu

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