Why your performance marketing is underperforming?
Up to 90% of your website conversions are not attributed to the initial traffic source
For years marketers have relied on using attribution and conversion tracking tools to track customer journeys using website cookies.
However, knowing your customers’ complete path to conversion is no longer possible due to cross-device and cross-browser customer journeys, and modern cookie tracking restrictions.
For years marketers have relied on using attribution and conversion tracking tools to track customer journeys using website cookies.
However, knowing your customers’ complete path to conversion is no longer possible due to cross-device and cross-browser customer journeys, and modern cookie tracking restrictions.
As a result, most of your upper-funnel prospecting campaigns are significantly undervalued
Even the most sophisticated data-driven attribution models will always undervalue opening channels and overvalue closing channels.
Marketers that rely on such tools, will continue making incorrect budget allocation decisions and struggle to achieve the optimal marketing mix with the highest ROAS.
Even the most sophisticated data-driven attribution models will always undervalue opening channels and overvalue closing channels.
Marketers that rely on such tools, will continue making incorrect budget allocation decisions and struggle to achieve the optimal marketing mix with the highest ROAS.
Ad platforms are unable to deliver effective results due to incomplete feedback about the true value of each paid click
When a visit to your site doesn’t lead to a conversion within the same cookie — ad platforms don’t receive any feedback about the incremental impact of this visit.
This leads ad platforms targeting only a small portion of the potential target audience which makes media buying expensive as well as limits your ability to scale.
When a visit to your site doesn’t lead to a conversion within the same cookie — ad platforms don’t receive any feedback about the incremental impact of this visit.
This leads ad platforms targeting only a small portion of the potential target audience which makes media buying expensive as well as limits your ability to scale.
Introducing SegmentStream Conversion Modelling Platform
The next-generation solution to outdated attribution and conversion tracking tools that are no longer suitable for cross-device and cross-browser customer journeys, and modern cookie restrictions.
How SegmentStream Conversion Modelling Works
SegmentStream evaluates each website visit and predicts the user’s probability to convert in the future.
When this probability is sufficient enough — SegmentStream creates a “modelled conversion” which is immediately attributed to the traffic source.
This guarantees that each traffic source gets the value it deserves even if the real conversion happens from another device, browser, or cookie.
SegmentStream Conversion Modelling Platform Advantages
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Measurement
Understand the incremental value of each visit, even if there was no conversion within the same cookie.
Accurately evaluate upper-funnel marketing channels.
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Targeting
Send more feedback signals to automated strategies for better and faster learning.
Increase reach by targeting visitors that are similar to those having high probability to convert in the future.
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Optimisation
No need to wait for a final conversion to happen – modelled conversions are created immediately after the visit.
Optimise for the incremental impact of each visit, not just for those conversions that happened within the same cookie.
Explore our Resources
Blog
Why Conversion Modelling is the easiest way to get better results from Smart Bidding ad campaigns
Learn more
Guide
Conversion Modelling Guide for Performance Marketers
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Webinar
How OMD use Conversion Modelling to spend less & gain more in Google Ads
Learn more
Guide
Complete Guide to Digital Marketing Analytics Solutions
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Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.
