See the complete picture with AI-powered full-funnel attribution
Go beyond last-click and unreliable multi-touch attribution tools. With SegmentStream, each touchpoint gets the credit it truly deserves — based on how much it actually influenced the likelihood of conversion.
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Next Generation MTA,
Powered by AI Visit Scoring
Visit Scoring — is an AI technology that measures the impact of each website visit on conversion probability.
SegmentStream analyzes user activity, behavior patterns, and other intent signals to determine the likelihood of conversion and its value.
It then assigns proper credit to each touchpoint based on how much it increased the probability of conversion during the website visit.
Visit Scoring ensures that each touchpoint receives fair credit based on its incremental contribution to conversion
Conversion value is distributed based on each touchpoint’s incremental contribution to the conversion
Leverage Geo Incrementality Tests to Further Enhance Attribution Accuracy
At SegmentStream, we uniquely utilize Geo Holdout Tests to validate and calibrate our Multi-Touch Attribution for more precise upper-funnel impact measurement.
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Trusted by leading digital marketing teams
L'Oréal Luxe achieves 41% ROAS uplift through effective budget reallocation
“We were able to improve the performance of our digital ad campaigns, make informed budget allocation decisions, and achieve a positive uplift in sales by finding new revenue opportunities.“
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Achieve the most optimal marketing mix with SegmentStream
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