Introducing Optimize

Maximize Revenue with AI‑Driven Budget Allocation

Go beyond historical attribution reports.
Optimize your marketing mix ROAS with actionable, forward‑looking budget allocation recommendations.

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Introducing AI‑Powered Marketing Mix Optimization

Marginal ROAS and Revenue Forecasting

Know exactly where to invest your next ad dollar for maximum returns.
Scenario Planing &
Media Mix Modeling

No more guesswork. Let AI find the most optimal budget allocation strategy.
Dynamic Cross-Channel Budget Reallocation

Automatically apply budget allocation suggestions, all while staying in full control.

“A game changer”
“Backbone for performance marketing”
“SegmentStream is great”

How does Optimize work?

We use Revenue and Marginal ROAS forecasting to accurately predict campaign performance.

SegmentStream’s AI analyzes each campaign’s scaling potential, diminishing returns, and marginal ROAS to deliver precise performance forecasts.
Our AI runs hundreds of simulations to find the optimal budget allocation scenario.

Based on predicted campaign performance and Marginal ROAS insights, the AI suggests investment strategies that maximize impact in line with portfolio goals.
As a result, you get actionable budget allocation recommendations.

Gain clear insights on how to invest your advertising budget for maximum returns. Automatically apply these recommendations across all channels, while maintaining full control.

Smart budget recommendations, powered by Reinforced Learning

Our advanced technology automatically tracks whether the provided budget recommendations were applied and, if so, how these changes influenced overall performance.

This feedback loop enables the AI algorithm to become increasingly accurate with future recommendations and forecasts.

Trusted by leading digital marketing teams

L'Oréal Luxe achieves 41% ROAS uplift through effective budget reallocation

“We were able to improve the performance of our digital ad campaigns, make informed budget allocation decisions, and achieve a positive uplift in sales by finding new revenue opportunities.“

— Chief Digital Officer, L’Oréal Luxe Latin America

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Case Study

UniLodge achieves 33% lower CPA with SegmentStream AI-Driven Attribution

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Case Study

CarShop transforms digital marketing analytics & ROI optimisation with SegmentStream

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Case Study

SimpliSafe gains a clear view of paid ad performance with AI‑driven attribution

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Case Studies

Unlock the full potential of your digital advertising budget

AI-driven attribution to measure the real, incremental ROAS

SegmentStream is a cookieless analytics solution that measures the actual contribution of your ad activities in total revenue, rather than a single conversion that may not be tracked when relying on cookies.
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Geo Holdout Tests to measure the incremental lift of paid media

Precisely measure the true sales impact of your paid media investments with expert-level incrementality tests.
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Predictive Lead Scoring to improve ad performance

Use AI to identify which leads are most likely to convert based on your own historical data. Invest in campaigns that drive revenue, not just leads.
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