Introducing Optimize

Maximize Revenue with AI‑Driven Budget Allocation

Go beyond historical attribution reports.
Optimize your marketing mix ROAS with actionable, forward‑looking budget allocation recommendations.

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  • Loreal
  • Ribble
  • Carshop
  • KitchenAid
  • SimpliSafe

Introducing AI‑Powered Marketing Mix Optimization

  • Forecast revenue and ROAS based on ad spend changes

  • Find optimal ad spend levels to avoid diminishing returns

  • Automatically apply daily budget recommendations

  • “A game changer”
    5-stars-rating
  • “Backbone for performance marketing”
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  • “SegmentStream is
    great”
    5-stars-rating

Understanding
Marginal ROAS vs. Average ROAS

Marginal ROAS measures the additional revenue generated from the next dollar spent. It reflects the return on incremental spend and is crucial for making informed budgeting decisions. By focusing on Marginal ROAS, marketers can allocate budgets to areas where the next dollar spent will generate the most revenue.

Take this example:

You’re running ads and ready to scale your budget as long as the marketing activities deliver a 1.2x ROAS:

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Most analytics tools, including internal reports from Google Ads and Facebook Ads, would suggest scaling your daily spend to $5,000. What they don’t show is that anything beyond $3,000 is essentially burning money.

Why?

Because most marketing analytics platforms rely on Average ROAS, while true performance is revealed only by looking at Marginal ROAS. True incrementality can only be measured dynamically, where Marginal ROAS (mROAS) is the ratio of incremental revenue to incremental cost.

At SegmentStream, we offer a solution that dives into this level of complex analysis

This is why our clients are able to find the optimal allocation for every single campaign, driving the highest possible incremental revenue for every additional $ spent.

How does Optimize work?

  1. 1.Finding an optimal spend level that drives highest incremental return

    By achieving a precise diminishing returns curve, SegmentStream pinpoints the optimal ad spend that delivers the best Marginal ROAS and CPA.

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  2. 2.Providing and applying cross-channel budget adjustments

    SegmentStream delivers the best marketing mix, suggesting where to increase or decrease ad spend.

    Simply click the “Apply” button to automatically update daily budgets across your ad platforms.

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  3. 3.Forecasting the impact of scaling your overall digital ad spend

    With the precise revenue and ROAS forecasts, you can be confident that you are getting the maximum return from your investments.

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Smart budget recommendations, powered by Reinforced Learning

Our advanced technology automatically tracks whether the provided budget recommendations were applied and, if so, how these changes influenced overall performance.

This feedback loop enables the AI algorithm to become increasingly accurate with future recommendations and forecasts.

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Trusted by leading digital marketing teams

L'Oréal Luxe achieves 41% ROAS uplift through effective budget reallocation

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“We were able to improve the performance of our digital ad campaigns, make informed budget allocation decisions, and achieve a positive uplift in sales by finding new revenue opportunities.“

— Chief Digital Officer, L’Oréal Luxe Latin America

“The product is a true game-changer in the marketing attribution industry.”

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Unlock the full potential of your digital advertising budget
  • AI-driven attribution to measure the real, incremental ROAS

    SegmentStream is a cookieless analytics solution that measures the actual contribution of your ad activities in total revenue, rather than a single conversion that may not be tracked when relying on cookies.

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  • Geo Holdout Tests to measure the incremental lift of paid media

    Precisely measure the true sales impact of your paid media investments with expert-level incrementality tests.

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  • Predictive Lead Scoring to improve ad performance

    Use AI to identify which leads are most likely to convert based on your own historical data. Invest in campaigns that drive revenue, not just leads.

    Learn more
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Optimal marketing

Discover ads’ true incrementality. Scale paid media with confidence.

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