Introducing AI‑Powered Marketing Mix Optimisation
Marketing mix optimization in SegmentStream is your gateway to maximizing the ROI through intelligent budget reallocation across all your digital channels and campaigns.
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Quickly find new revenue
growth opportunities -
Achieve the perfect marketing
mix and hit your goals faster -
Know where to scale and
where to cut ad spending
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Create your optimization portfolio
Begin by defining your optimization goal, selecting an attribution model, and choosing the specific campaigns you wish to optimize.
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Get actionable, AI-powered budget recommendations
Our advanced AI, powered by reinforced machine learning, will assess your portfolio’s potential. It will then suggest optimal budget reallocation strategies for the upcoming week, along with estimates of potential gains and ROI uplift.
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Apply suggestions to achieve the most optimal marketing mix
Allocate your paid media budget according to AI recommendations and see your overall revenue and ROI grow.
Smart budget recommendations, powered by Reinforced Learning
Our advanced technology automatically tracks whether the provided budget recommendations were applied and, if so, how these changes influenced overall performance. This feedback loop enables the AI algorithm to become increasingly accurate with future recommendations and forecasts.
It's a dynamic, data-driven approach that continually adapts, ensuring that your digital advertising budget allocation strategy is the most effective.
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CASE STUDY
L'Oréal Luxe achieves 41% ROAS uplift through effective budget reallocation
“We were able to improve the performance of our digital ad campaigns, make informed budget allocation decisions, and achieve a positive uplift in sales by finding new revenue opportunities.
Moreover, SegmentStream helped us give back precious time to our media and e-commerce team, and made our day-to-day operations much more agile.”
Optimal marketing
Achieve the most optimal marketing mix with SegmentStream
Book demo
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AI-driven attribution to measure the real, incremental ROAS
SegmentStream is a cookieless analytics solution that measures the actual contribution of your ad activities in total revenue, rather than a single conversion that may not be tracked when relying on cookies.
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Geo Holdout Tests to measure the incremental lift of paid media
Precisely measure the true sales impact of your paid media investments with expert-level incrementality tests.
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Predictive Lead Scoring to improve ad performance
Use AI to identify which leads are most likely to convert based on your own historical data. Invest in campaigns that drive revenue, not just leads.
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