Podcast
Future of marketing attribution — SegmentStream for Pathmonk Podcast
On the recent Pathmonk, SegmentStream’s Head of Customer Success Ben Ó Mathúin discusses the cookieless future and why traditional attribution tools don’t work.
Ben describes why cross-device customer journeys are a total nightmare for proper attribution of the conversion value. Traditional attribution approaches don’t handle complex customer journeys anymore. As a result of this, the very first touchpoints in the journey often get no credit, even if it was the most influential channel that actually triggered the conversion.
Here, Ben explains what role SegmentStream plays in the future of marketing attribution and how Conversion Modelling solves the exact issue.
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