Future of marketing attribution — SegmentStream for Pathmonk Podcast
On the recent Pathmonk, SegmentStream’s Head of Customer Success Ben Ó Mathúin discusses the cookieless future and why traditional attribution tools don’t work.
Ben describes why cross-device customer journeys are a total nightmare for proper attribution of the conversion value. Traditional attribution approaches don’t handle complex customer journeys anymore. As a result of this, the very first touchpoints in the journey often get no credit, even if it was the most influential channel that actually triggered the conversion.
Here, Ben explains what role SegmentStream plays in the future of marketing attribution and how Conversion Modelling solves the exact issue.
Listen to the recording:
You might also be interested in
Freshly Cosmetics understood the real value of its Paid Social campaignsLearn more
OMD uses SegmentStream to measure paid media ROI for Zain KSALearn more
BMG Money increases qualified leads by 42% and cuts cost per lead by 51%Learn more
Never miss an article
Get the latest articles, event invitations and product updates delivered straight to your inbox.
Thank you! You’ve been signed up for our newsletter.
Get started with SegmentStream
Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.