📩 View-through attribution is now on SegmentStream! Watch this video to see how it works

Future of marketing attribution — SegmentStream for Pathmonk Podcast

On the recent Pathmonk, SegmentStream’s Head of Customer Success Ben Ó Mathúin discusses the cookieless future and why traditional attribution tools don’t work.

Future of marketing attribution — SegmentStream for Pathmonk Podcast

Ben describes why cross-device customer journeys are a total nightmare for proper attribution of the conversion value. Traditional attribution approaches don’t handle complex customer journeys anymore. As a result of this, the very first touchpoints in the journey often get no credit, even if it was the most influential channel that actually triggered the conversion. 

Here, Ben explains what role SegmentStream plays in the future of marketing attribution and how Conversion Modelling solves the exact issue.

Listen to the recording:

See SegmentStream in action
Find out the true value of your website traffic sources and boost online ads' performance
Thank you!
We'll get back to you within 24 hours.

You might also be interested in

Read success stories

Get started with SegmentStream

Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.