Product Updates

We're excited to announce a powerful new enhancement to our Marketing Mix Optimization solution: the ability to automatically apply SegmentStream budget allocation recommendations in a self-serve mode.

At SegmentStream, we continuously refine our attribution models to ensure marketers have the most accurate measurement of their campaign performance. While our Visit Scoring Attribution model has already improved how digital ad impact is measured by focusing on visit quality rather than simplistic rule-based models, we’ve now made it even better.

We’re thrilled to unveil portfolio-level marginal ROAS (mROAS) and marginal CPA (mCPA) metrics —a game-changing feature for smarter budget optimization.

We’re thrilled to announce a major new feature in our Optimization module: Marginal ROAS and Marginal CPA. We believe this is one of the most important updates we’ve ever released, and it will change the way you think about optimizing ad spend.

We're thrilled to share with you a new functionality within a SegmentStream platform — Predictive Lead Scoring! This AI-powered solution is specifically aimed at helping lead-generation businesses that struggle with long sales cycles and therefore cannot utilize the ROAS metric for budget allocation or ad campaign optimization.

We’re excited to introduce Optimization History, a groundbreaking feature of the SegmentStream platform designed to help advertisers maximize their revenue from their existing advertising spend.

We are excited to announce enhancements to our Dashboard functionality. With new widget types, advanced filters, and other updates, you can now quickly analyze your most important marketing metrics all on a single screen.

We are delighted to announce the launch of Dashboards. This addition will change the way our customers engage with their data, providing a more intuitive and efficient overview of their project performance.

We are delighted to announce the launch of a new solution within the SegmentStream measurement platform — fully managed, scientifically accurate incrementality tests.

Introducing updates to the Reporting and Marketing Mix Optimization modules: Scenario Planning and Channel Grouping features.