Product Updates

Introducing the SegmentStream MCP Server

Introducing the SegmentStream MCP Server

A way for AI assistants to directly connect to SegmentStream's measurement and optimization engine — and take action through it.
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Self-Reported Attribution in MTA Reports

Self-Reported Attribution in MTA Reports

SegmentStream now combines self-reported attribution with multi-touch attribution reports—unlocking a more complete picture of what drives conversions.
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Major Improvements to SegmentStream Attribution

Major Improvements to SegmentStream Attribution

Key updates to SegmentStream’s Visit Scoring Attribution — more accurate campaign measurement by focusing on visit quality over simplistic rule-based models.
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Marginal ROAS and CPA now available at Portfolio level

Marginal ROAS and CPA now available at Portfolio level

We’re thrilled to unveil portfolio-level marginal ROAS (mROAS) and marginal CPA (mCPA) metrics —a game-changing feature for smarter budget optimization.
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Introducing Marginal ROAS and CPA

Introducing Marginal ROAS and CPA

Introducing Marginal ROAS and Marginal CPA — a new way to identify where your next ad dollar drives the most incremental revenue.
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Introducing Geo Incrementality Tests

Introducing Geo Incrementality Tests

SegmentStream launches fully managed, scientifically accurate geo incrementality tests for measuring true ad impact.
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Achieve the most optimal marketing mix with SegmentStream

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  • At SegmentStream, we don’t rely on account executives or sales reps — every session is guided by a senior partner, a stakeholder with a vested interest in company success and over 10 years of experience, personally driving revenue for our clients’ portfolios.
  • This in-depth strategy session goes beyond a simple call, offering you the chance to discuss your challenges, uncover growth opportunities and discover SegmentStream’s AI-driven measurement and optimization solutions.
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SegmentStream may not be the right fit

It is essential to highlight that our typical client threshold for ad spend is $50,000/month. This decision is rooted in our belief that we can provide the most value to clients who meet or exceed this spending level.

Additionally, our baseline pricing starts at $5,000/month, which further informs our criteria.

If you still would like to learn more about how SegmentStream can help your business, please book a meeting with our team below.

Thank you for your understanding and your interest in our solution!