Product Updates
Product Updates
Visit Scoring is becoming Predictive Attribution
We're retiring Visit Scoring as a standalone attribution model. The ML that powered it now layers on top of every base attribution model — First Touch, Last Click, Multi-Touch — as Predictive Attribution.
Constantine Yurevich·May 6, 2026·3 min read
Product Updates
Introducing the SegmentStream MCP Server
A way for AI assistants to directly connect to SegmentStream's measurement and optimization engine — and take action through it.
Sophie Renn·Feb 25, 2026·2 min read