Product Updates
Twilio Segment + SegmentStream: advanced marketing attribution in your own data warehouse
Already send Segment events to your warehouse? You have what you need for cross-channel attribution, marginal ROAS and budget optimization.
New integrations: Amplitude, OpenAI Ads, StackAdapt
Amplitude product analytics events, OpenAI Ads spend, and StackAdapt programmatic spend now flow into SegmentStream for cross-channel attribution, incrementality, and budget optimization.
What's new in SegmentStream — May '26
May 2026 digest — Predictive Cross-Channel Attribution, Self-Reported Attribution inside every User Journey, Adobe Analytics and Snowflake integrations, the SegmentStream AI Skills Library, and a refreshed UI with full dark mode.
Visit Scoring is becoming Predictive Attribution
We're retiring Visit Scoring as a standalone attribution model. The ML that powered it now layers on top of every base attribution model — First Touch, Last Click, Multi-Touch — as Predictive Attribution.
Introducing the SegmentStream MCP Server
A way for AI assistants to directly connect to SegmentStream's measurement and optimization engine — and take action through it.