SegmentStream at DigiMarCon 2022

What happened with marketing analytics in the past few years. Why is marketing attribution on its way out? How to measure your marketing in a cookieless world? Watch this video to find out.

Sophie Renn
Sophie RennEditorial Lead
|September 29, 2022|1 min read
SegmentStream at DigiMarCon 2022
Learn about the current challenges posed by today’s cookieless world.
Ben Ó Mathúin, Head of Customer Success, presenting at the largest advertising conference series - DigiMarCon.

In this video Ben talks about:

  • The current state of marketing measurement and tracking
  • Why marketers can't longer rely on attribution
  • What is Conversion Modelling and how it tackles these challenges