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Watch the recording: SegmentStream at DigiMarCon about marketing in the cookieless world
What happened with marketing analytics in the past few years. Why is marketing attribution on its way out? How to measure your marketing in a cookieless world? Watch this video to find out.
Company News
Learn about the current challenges posed by today’s cookieless world.
Ben Ó Mathúin, Head of Customer Success, presenting at the largest advertising conference series - DigiMarCon.
In this video Ben talks about:
- The current state of marketing measurement and tracking
- Why marketers can’t longer rely on attribution
- What is Conversion Modelling and how it tackles these challenges
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