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SegmentStream at DigiMarCon 2022
What happened with marketing analytics in the past few years. Why is marketing attribution on its way out? How to measure your marketing in a cookieless world? Watch this video to find out.
Sophie Renn, Editorial Lead
Learn about the current challenges posed by today’s cookieless world.
Ben Ó Mathúin, Head of Customer Success, presenting at the largest advertising conference series - DigiMarCon.
In this video Ben talks about:
- The current state of marketing measurement and tracking
- Why marketers can’t longer rely on attribution
- What is Conversion Modelling and how it tackles these challenges
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