SegmentStream Blog

We’re thrilled to unveil portfolio-level marginal ROAS (mROAS) and marginal CPA (mCPA) metrics —a game-changing feature for smarter budget optimization.

We’re thrilled to announce a major new feature in our Optimization module: Marginal ROAS and Marginal CPA. We believe this is one of the most important updates we’ve ever released, and it will change the way you think about optimizing ad spend.

We are thrilled to announce that SegmentStream has been rated the #1 solution in the categories of "B2C Attribution" and "Custom Attribution" in the recent G2 Summer Reports.

We're thrilled to share with you a new functionality within a SegmentStream platform — Predictive Lead Scoring! This AI-powered solution is specifically aimed at helping lead-generation businesses that struggle with long sales cycles and therefore cannot utilize the ROAS metric for budget allocation or ad campaign optimization.

We’re excited to introduce Optimization History, a groundbreaking feature of the SegmentStream platform designed to help advertisers maximize their revenue from their existing advertising spend.

We are excited to announce enhancements to our Dashboard functionality. With new widget types, advanced filters, and other updates, you can now quickly analyze your most important marketing metrics all on a single screen.

We are delighted to announce the launch of Dashboards. This addition will change the way our customers engage with their data, providing a more intuitive and efficient overview of their project performance.

This guide explores the methodologies behind incrementality measurement and dives into the pros and cons of the approach.

We are delighted to announce the launch of a new solution within the SegmentStream measurement platform — fully managed, scientifically accurate incrementality tests.

Google has initiated the phase-out of third-party cookies in Chrome, set to be completely removed by the end of 2024. Learn what it suggests for marketers and how to prepare for this shift.