SegmentStream Blog

In this article, we uncover the essential pillars required to build a solid data foundation that ensures your marketing attribution project succeeds — no matter which model you choose to use.

Browser switches and shared links often break attribution, making Meta and other channels look underperforming. This article explains how click propagation preserves tracking data across browsers — to ensure accurate, full-funnel attribution.

Discover how Conversion Maturation — the hidden delay between ad clicks and conversions — impacts marketing attribution accuracy, and how Predictive Modeling helps solve it.

SegmentStream now combines self-reported attribution with multi-touch attribution reports—unlocking a more complete picture of what drives conversions.

We’re excited to introduce several major updates to the SegmentStream platform — continuing our mission to improve measurement accuracy and empower AI-powered optimization.

If you’ve ever found yourself sifting through case studies or research promising to reveal the “true” incremental ROAS of your campaigns via geo-holdout tests, you’re not alone. These tests can feel like a perfect solution for proving ad impact, but they often oversell their precision and hide subtle pitfalls.

Optimiziation towards LTV is one of the most challenging tasks you could do. Even though, for some types of businesses this is the only way to make a robust and profitable future-looking customer acquisition that will guarantee sustainable growth.

We're excited to announce a powerful new enhancement to our Marketing Mix Optimization solution: the ability to automatically apply SegmentStream budget allocation recommendations in a self-serve mode.

If you’ve ever run online advertising campaigns, you know that “conversions” lie at the heart of every ad platform (Meta Ads, Google Ads, etc.). Traditionally, advertisers place tracking pixels on their websites or use Conversions API (cAPI) to track critical actions such as leads, sign-ups, or purchases