How to train Facebook to acquire high-value customers

Watch Constantine (SegmentStream) and Omer (Meta) as they explore the ins and outs of Facebook Ads bidding and targeting.

The webinar is primarily focused on businesses that promote high-value products or services, that often struggle with long buying journeys & correct marketing attribution.

However, we are sure that any Meta advertiser will leave this webinar with lots of new insights.

During this webinar, you will learn:

1. Should you spend more if your analytics tells you no?
2. Review of current measurement & ad optimisation challenges on Meta.
3. How to accurately measure ad performance for businesses with long customer journeys.
4. Why Conversions API is an essential tool for any business, promoting expensive products or services on Facebook & Instagram Ads.
5. How to boost campaign performance without increasing the budget. Introduction of Conversion Modelling & Cascade Value Optimisation.
6. Can’t use auto-bidding due to the low amount of conversions? Learn how to solve the ‘Learning Limited’ issue.
7. Why Open Targeting should be on your bucket list this year.

Omer and Constantine will share two case studies, showcasing the latest innovations: Conversion Modelling and Conversions API.

1. Ribble Cycles — The UK-based online store of high-end bicycles achieved a 260% ROAS increase on their Facebook Ads investments.

2. BMG Money — The US financial service reduced their Cost Per Lead by 83% in Facebook Ads by implementing Conversion Modelling.

Meet the speakers:

• Omer Bacharach, Ecosystem Development Manager at Meta. Omer oversees Meta’s data signal partners across EMEA.
• Constantine Yurevich, Co-founder and CEO at SegmentStream.

Learn how to get the most out of your Facebook Ads campaigns and achieve business growth without breaking the bank.

Watch and unlock your hidden revenue potential!