SegmentStream Blog

In this article, we explore what Apple's Intelligent Tracking Prevention (ITP) is, how it alters marketing measurement and influence ad optimisation, and more importantly – what we can do about it.

We’re excited to announce that our team is not only attending, but speaking at one of the best events in the AdTech calendar.

See what we’ve been working on in August. Explore important new features like Google Analytics 4 export and find out about updates in Reporting and Conversion Management.

With multiple tracking restrictions and privacy regulations constantly arising, we need to know what they mean for digital marketing and why almost every word with “cookie” in it turns into a buzzword.

What are the pros and cons of Incrementality testing vs SegmentStream's approach, and how do they compare to each other? Read this article to find out.

There are 3 powerful new features we're delighted to share with you this month: “Conversions” section UI update, Reports enhancement and better stitching quality display. 

Try out Conversion Comparison Mode, explore a new metric and dimensions in Reports, and learn about other new exciting features launched in June.

We are thrilled to share that Constantine Yurevich, CEO of SegmentStream has been selected to be a member of the Forbes Technology Council.

In this article we take a closer look at these solutions: which analytical approach they use, whether they cover ITP and cross-device customer journeys, how they work with digital ad optimisation and which one to choose for particular use cases.

We are glad to share a few highlights on how SegmentStream Conversion Modelling Platform is evolving by introducing new product features that our team launched over the last month.