About internet cookies, web privacy and online tracking
With multiple tracking restrictions and privacy regulations constantly arising, we need to know what they mean for digital marketing and why almost every word with “cookie” in it turns into a buzzword.
Why Conversion Modelling is the easiest way to get better results from Smart Bidding ad campaigns
Ad platforms heavily rely on conversions as feedback signals. But due to complex customer journeys and cookie restrictions, the majority of ad clicks do not receive any value at all. In this article learn how to overcome this problem with Conversion Modelling.
Incrementality Testing vs Conversion Modelling: What’s the difference?
What are the pros and cons of Incrementality testing vs Conversion Modelling approaches, and how they compare to each other? Read this article to find out.
Product updates for July'22
There are 3 powerful new features we're delighted to share with you this month: “Conversions” section UI update, Reports enhancement and better stitching quality display.
Product updatesLearn more
How Conversion Modelling helps improve Facebook Ads & Google Ads performance
Find out how Conversion Modelling solves two major challenges in marketing analytics and helps ramp up online ads performance.
How we use SegmentStream to drive leads from paid search
B2B segment is one of the most challenging in relation to customer acquisition. If not for SegmentStream we would never be able to compete in paid search against multi-million dollar companies. Read on to learn why.
How to send Google Client ID to your CRM: a guide for lead generation businesses
In this article learn how to send Google Client ID to your CRM. Based on this ID, you can set up an end-to-end analytics to understand how your marketing activities result in valuable actions throughout the sales cycle and use them as optimisation objectives.
Product updates for June'22
Try out Conversion Comparison Mode, explore a new metric and dimensions in Reports, and learn about other new exciting features launched in June.
Product updatesLearn more
SegmentStream accepted into Forbes Technology Council
We are thrilled to share that Constantine Yurevich, CEO of SegmentStream has been selected to be a member of the Forbes Technology Council.
Company newsLearn more
How to optimise Facebook Ads and Google Ads if you don’t have enough conversions
In this article, learn how many conversions do you need for proper optimisation in Facebook Ads and Google Ads and what can you do if you don’t have enough conversions to optimise correctly.
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Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.