SegmentStream Blog

With multiple tracking restrictions and privacy regulations constantly arising, we need to know what they mean for digital marketing and why almost every word with “cookie” in it turns into a buzzword.

Ad platforms heavily rely on conversions as feedback signals. But due to complex customer journeys and cookie restrictions, the majority of ad clicks do not receive any value at all. In this article learn how to overcome this problem with Conversion Modelling.

What are the pros and cons of Incrementality testing vs Conversion Modelling approaches, and how they compare to each other? Read this article to find out.

There are 3 powerful new features we're delighted to share with you this month: “Conversions” section UI update, Reports enhancement and better stitching quality display. 

Find out how Conversion Modelling solves two major challenges in marketing analytics and helps ramp up online ads performance.

B2B segment is one of the most challenging in relation to customer acquisition. If not for SegmentStream we would never be able to compete in paid search against multi-million dollar companies. Read on to learn why.

In this article learn how to send Google Client ID to your CRM. Based on this ID, you can set up an end-to-end analytics to understand how your marketing activities result in valuable actions throughout the sales cycle and use them as optimisation objectives.

Try out Conversion Comparison Mode, explore a new metric and dimensions in Reports, and learn about other new exciting features launched in June.

We are thrilled to share that Constantine Yurevich, CEO of SegmentStream has been selected to be a member of the Forbes Technology Council.

In this article, learn how many conversions do you need for proper optimisation in Facebook Ads and Google Ads and what can you do if you don’t have enough conversions to optimise correctly.