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Future of marketing attribution: how AI changes the game
Cookie restrictions and tracking regulations make traditional attribution inaccurate. See how ML and AI-driven marketing attribution change the game and shape the future.
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Marketing attribution: common challenges and how to overcome them
Learn about the top 3 challenges modern marketers face in marketing attribution due to tracking restrictions and how to overcome them..
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SegmentStream is delighted to welcome SNOW to its growing family of Direct-to-Consumer customers
A DTC icon, SNOW, has partnered with SegmentStream to drive digital marketing growth in the post-cookie world.
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SegmentStream at ShopTalk Europe 2023
We are proud to be invited as a speaker at ShopTalk Europe 2023!
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How to fix broken attribution for Shopify stores — SegmentStream’s co-founder for Shopify podcast
In the recent Shopify podcast eCommerce Fastlane, co-founder & CRO of SegmentStream Pavel Petrinich talks about how marketing attribution is broken for Shopify stores, and how Conversion Modelling may be a good solution.
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SegmentStream on Forbes Councils — navigating your digital marketing strategy during a recession
CEO and founder of SegmentStream Constantine Yurevich shares actionable insights on what CMOs should prioritise during a recession.
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Marketing attribution is not what you probably think
Let's explore what we believe is the biggest misconception about attribution and how to work through them to better measure the impact of your marketing efforts.
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Product updates for February'23
See what we've been working on this February. During the past month, we introduced the notification centre, improved the process of creating new reports, enhanced user guidance, and changed how the domains are whitelisted. Read on!
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Marketing attribution 101: benefits, models, and challenges — Guide for 2025
In this article, we're digging deeper into the topic of marketing attribution: benefits, attribution models, and typical challenges.
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New case study — see how L’Oréal Luxe drives sales for Lancôme Mexico with SegmentStream
Read our latest case study to find out how L’Oréal Luxe collaborated with SegmentStream on driving the sales growth for the D2C website of the Lancôme Mexico brand.
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