SegmentStream Blog

In the recent podcast recorded for DTC, Eric Dyck and Constantine Yurevich discuss multi-device customer experiences and why marketing attribution can no longer deal with complex user journeys. In other words — why marketing attribution is dead.

We are happy to announce that SegmentStream became an official Meta Business Partner this month. The “Badged” partnership status ensures SegmentStream meets Meta’s high standards and is an acknowledgement of the excellent product innovation and service levels SegmentStream strives to deliver.

During the month of September, we made it possible to create ML models just with one click. We have also simplified the process of creating Modelled Conversions and enhanced Modelled Conversions export. Read on to learn more!

In his latest expert article for The Drum, CEO of SegmentStream Constantine Yurevich covers this tricky topic — what should marketers do when they still have to make gut decisions while attribution tools don't help at all?

To remain competitive in the market, the team at Cosatto uses paid advertising to drive more purchases from their website. Particular challenges motivated the team to turn to SegmentStream — and the positive results didn’t take long to show!

What happened with marketing analytics in the past few years. Why is marketing attribution on its way out? How to measure your marketing in a cookieless world? Watch this video to find out.

Cross-device marketing attribution is a huge challenge for marketers. Today's users are untraceable when they use multiple devices, don't log in, and take long breaks between sessions so that the initial cookie just wipes out. But is there a solution to all these issues? Let's see how Conversion Modelling can help.

In this article, we explore what Apple's Intelligent Tracking Prevention (ITP) is, how it alters marketing measurement and influence ad optimisation, and more importantly – what we can do about it.

There are marketers who think they “know” the “North Star” Target ROAS/CPA for their campaigns. Some even define the target at a business level. This is one of the biggest mistakes we see businesses do, and it leads to improper marketing mix optimization and losing money for the business. Learn how to avoid making a such mistake in this article.

We’re excited to announce that our team is not only attending, but speaking at one of the best events in the AdTech calendar.