SegmentStream Blog

2023 is sure to bring major changes to the marketing landscape. Some of the factors to consider are the ongoing economic downturn, shifting consumer preferences, and rising privacy concerns.

You must have heard by now Google’s plan to move from Universal Analytics to Google Analytics 4 (GA4) in July. But what does this really mean for marketers, and how can you prepare for it?

Let's take a closer look at Performance Max campaigns and Advantage+ Shopping campaigns, the two types of advertising products that use Machine Learning to optimise ad performance and improve the efficiency of advertising efforts.

Read our latest case study to find out how a financial services company collaborated with SegmentStream to improve budget allocation and optimise Facebook Ads and Google Ads campaigns to get more leads and decrease CPA.

See what we’ve been working on this December. During the past month, we have introduced a new approach to conversion analysis, set up real-time GA4 data streaming, added the ability to connect multiple GA properties, and more. Also, there’s a huge UI improvement waiting for you. Read on!

CEO and founder of SegmentStream Constantine Yurevich continues to share insights on marketing attribution and analytics in the series of articles for Forbes Tech Council. This time, he discusses measurement approaches and which of them can survive in the cookieless world.

Today, marketers are still relying on traditional attribution models to evaluate campaign performance. They still use attribution to assess the value of marketing activities, but as customers’ journeys get more complicated, it is no longer reasonable to rely on old-school methods.

As we approach the end of the year, it is time to look back and see what we've accomplished in 2022.

Read our latest case study to find out how Lanieri collaborated with SegmentStream to increase the efficiency of Google Ads and Facebook Ads campaigns during Black Friday — the most expensive period in the digital marketing calendar.

In the recent MarTech Podcast, the founder and CEO of SegmentStream Constantine Yurevich talks about how to prepare for the future of marketing which is cookieless. In these conditions, marketers are looking for alternatives to traditional analytics tools.