2022 in review: SegmentStream annual results

But first of all - Happy New Year, everybody! May you find all you’re looking for and conquer all your goals in 2023!

Now, let’s see how 2022 was for SegmentStream:

Events we’ve participated in:

• DMEXCO’22, where our Head of Customer Success spoke about modern challenges in measuring and optimising digital marketing performance.
• Marketing Technology Expo. Here, our talented Product Specialist spoke about marketing analytics in a cookieless world and shared priceless industry insights.

 What our clients have achieved with us:

• OMD MENA reduced Google Ads CPA for their client by 23%
• Cosatto generated 25% more purchases
• Lanieri achieved a 50% performance uplift during Black Friday

Other news:

• Became an official Meta Business Partner
• Accepted into Forbes Technology Council
• Were published on The Drum, AdExchanger, and other media
• Recorded podcasts for MarTech Podcast, DTC Podcast, Pathmonk

Addition to the marketing knowledge hub:

• Published a ton of articles on marketing measurement, analytics, and cookieless future.
• Released 2 priceless guides for performance marketers on Conversion Modelling and marketing measurement approaches.
• Launched a product explainer video that helps to understand how Conversion Modelling works in 2 minutes.

It’s been a crazy ride! We hope that 2023 will be a fruitful year for all of us. See you next year!