2022 in review: SegmentStream annual results
As we approach the end of the year, it is time to look back and see what we've accomplished in 2022.
Sophie RennEditorial Lead
|December 29, 2022|2 min read
But first of all - Happy New Year, everybody! May you find all you're looking for and conquer all your goals in 2023!
Now, let's see how 2022 was for SegmentStream:
Events we’ve participated in:
- DMEXCO'22, where our Head of Customer Success spoke about modern challenges in measuring and optimising digital marketing performance.
- Marketing Technology Expo. Here, our talented Product Specialist spoke about marketing analytics in a cookieless world and shared priceless industry insights.
What our clients have achieved with us:
- OMD MENA reduced Google Ads CPA for their client by 23%
- Cosatto generated 25% more purchases
- Lanieri achieved a 50% performance uplift during Black Friday
Other news:
- Became an official Meta Business Partner
- Accepted into Forbes Technology Council
- Were published on The Drum, AdExchanger, and other media
- Recorded podcasts for MarTech Podcast, DTC Podcast, Pathmonk
Addition to the marketing knowledge hub:
- Published a ton of articles on marketing measurement, analytics, and cookieless future.
- Released 2 priceless guides for performance marketers on Conversion Modelling and marketing measurement approaches.
- Launched a product explainer video that helps to understand how Conversion Modelling works in 2 minutes.
It’s been a crazy ride! We hope that 2023 will be a fruitful year for all of us. See you next year!