SegmentStream Blog

Find out why switching to Conversion Modelling enhances ad optimisation, faster campaign learning and scale your target audience.

In this article we take a closer look at these solutions: which analytical approach they use, whether they cover ITP and cross-device customer journeys, how they work with digital ad optimisation and which one to choose for particular use cases.

We are glad to share a few highlights on how SegmentStream Conversion Modelling Platform is evolving by introducing new product features that our team launched over the last month.

We are thrilled to announce a new client partnership with Lancôme – a French perfumes and cosmetics house that is a part of the L'Oréal Luxury Products division.

It’s not always easy to get the proper amount of conversions for adequate algorithms’ training. Also, if the sales cycle is long, ad platforms are not able to properly track a conversion due to short attribution windows. Learn how to solve this problem using Conversion Modelling.

How Conversion Modelling compares to other marketing measurement approaches? Read this article to learn more about Conversion Modelling, how it is different to Multi-Touch Attribution and what do they have in common.

We are proud to announce a new client partnership with OMD MENA – a part of the largest media agency network, on behalf of Zain KSA, Saudi Arabian branch of a leading mobile voice and data services operator with a commercial footprint in 7 Middle Eastern and African countries.

We are glad to share with you the new state of our cookieless marketing measurement solution — Conversion Modelling Platform. Read more about this huge product update and our new positioning.

Learn how Kave Home uses SegmentStream platform to analyse overall marketing performance and understand the proper impact of each marketing campaign in a multi-channel and multi-device customer journey.

Innovation is at the core of everything at Ribble, including their marketing activities. That’s why Ribble’s team decided to partner with SegmentStream to promote their bikes more efficiently by applying the power of the latest big data and AI technologies to their digital channels.