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Product updates for May'22

Product updates for May'22

We are glad to share a few highlights on how SegmentStream Conversion Modelling Platform is evolving by introducing new product features that our team launched over the last month.
Product Updates
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L’Oréal partners with SegmentStream

L’Oréal partners with SegmentStream

We are thrilled to announce a new client partnership with Lancôme – a French perfumes and cosmetics house that is a part of the L'Oréal Luxury Products division.
Company News
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Multi-Touch Attribution vs SegmentStream: What’s the difference?

Multi-Touch Attribution vs SegmentStream: What’s the difference?

How SegmentStream compare to other marketing measurement approaches? Read this article to learn more about SegmentStream, how it is different to Multi-Touch Attribution and what they have in common.
Articles
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OMD MENA partners with SegmentStream to drive Zain KSA’s rapid digital growth

OMD MENA partners with SegmentStream to drive Zain KSA’s rapid digital growth

We are proud to announce a new client partnership with OMD MENA – a part of the largest media agency network, on behalf of Zain KSA, Saudi Arabian branch of a leading mobile voice and data services operator with a commercial footprint in 7 Middle Eastern and African countries.
Company News
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We are happy to welcome Kave Home to our SegmentStream family of customers!

We are happy to welcome Kave Home to our SegmentStream family of customers!

Learn how Kave Home uses SegmentStream platform to analyse overall marketing performance and understand the proper impact of each marketing campaign in a multi-channel and multi-device customer journey.
Company News
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We are thrilled to have Ribble Cycles in our SegmentStream family of customers!

We are thrilled to have Ribble Cycles in our SegmentStream family of customers!

Innovation is at the core of everything at Ribble, including their marketing activities. That’s why Ribble’s team decided to partner with SegmentStream to promote their bikes more efficiently by applying the power of the latest big data and AI technologies to their digital channels.
Company News
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Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)

Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)

Upper funnel campaigns often do not get enough credit in analytics because of outdated marketing attribution models. In this article, we will take a look at how to deal with this issue, so you can better optimise your marketing mix.
Articles
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How Machine Learning Can Finally Solve “(direct)/(none)”

How Machine Learning Can Finally Solve “(direct)/(none)”

Learn why cross-device, cross-platform, and private browsing is a huge problem for every company that heavily invests in digital marketing, and how the most innovative companies implement machine learning to solve their marketing attribution problem.
Articles
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We've become an official Google Cloud Platform Partner!

We've become an official Google Cloud Platform Partner!

We are happy to announce that we've become an official GCP Partner!
Company News
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SegmentStream has become a certified Google Marketing Platform partner

SegmentStream has become a certified Google Marketing Platform partner

This is an important recognition of SegmentStream expertise and technologies in the area of marketing analytics & data intelligence.
Company News
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