SegmentStream Blog

Try out Conversion Comparison Mode, explore a new metric and dimensions in Reports, and learn about other new exciting features launched in June.

We are thrilled to share that Constantine Yurevich, CEO of SegmentStream has been selected to be a member of the Forbes Technology Council.

In this article we take a closer look at these solutions: which analytical approach they use, whether they cover ITP and cross-device customer journeys, how they work with digital ad optimisation and which one to choose for particular use cases.

We are glad to share a few highlights on how SegmentStream Conversion Modelling Platform is evolving by introducing new product features that our team launched over the last month.

We are thrilled to announce a new client partnership with Lancôme – a French perfumes and cosmetics house that is a part of the L'Oréal Luxury Products division.

How SegmentStream compare to other marketing measurement approaches? Read this article to learn more about SegmentStream, how it is different to Multi-Touch Attribution and what they have in common.

We are proud to announce a new client partnership with OMD MENA – a part of the largest media agency network, on behalf of Zain KSA, Saudi Arabian branch of a leading mobile voice and data services operator with a commercial footprint in 7 Middle Eastern and African countries.

Learn how Kave Home uses SegmentStream platform to analyse overall marketing performance and understand the proper impact of each marketing campaign in a multi-channel and multi-device customer journey.

Innovation is at the core of everything at Ribble, including their marketing activities. That’s why Ribble’s team decided to partner with SegmentStream to promote their bikes more efficiently by applying the power of the latest big data and AI technologies to their digital channels.

Upper funnel campaigns often do not get enough credit in analytics because of outdated marketing attribution models. In this article, we will take a look at how to deal with this issue, so you can better optimise your marketing mix.