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Comparing marketing measurement approaches in a cookieless world — a Forbes Councils article
CEO and founder of SegmentStream Constantine Yurevich continues to share insights on marketing attribution and analytics in the series of articles for Forbes Tech Council. This time, he discusses measurement approaches and which of them can survive in the cookieless world.
Articles
In the article, Constantinediscusses the most well-established approaches to marketing measurement:
- Multi-touch attribution
- Incrementality testing
- Marketing mix modelling
- SegmentStream
However, the cookieless future is a thing and soon all marketing measurement capabilities will be drastically limited due to the inability to simply get enough data.
But what if there’s something that can beat these limitations? Find out from this article.
About Forbes Councils
Forbes Tech Council is an invitation-only, professional community for top CEOs and entrepreneurs. On the platform, participants share industry insights and expertise in different tech-related domains.
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