Comparing marketing measurement approaches in a cookieless world — a Forbes Councils article
In the article, Constantinediscusses the most well-established approaches to marketing measurement:
- Multi-touch attribution
- Incrementality testing
- Marketing mix modelling
- Conversion Modelling.
From our comprehensive guide, you can learn that each of these approaches is great in its own way, and it is better to use all of them to get a complete picture.
However, the cookieless future is a thing and soon all marketing measurement capabilities will be drastically limited due to the inability to simply get enough data.
But what if there’s something that can beat these limitations? Find out from this article.
About Forbes Councils
Forbes Tech Council is an invitation-only, professional community for top CEOs and entrepreneurs. On the platform, participants share industry insights and expertise in different tech-related domains.
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