Marketing strategies to retire and new cookie restrictions by Google — SegmentStream’s CEO on MarTech Podcast
In these conditions, understanding user behaviour becomes complicated and marketers are looking for alternatives to traditional analytics tools.
Soon, third-party cookies will be deprecated and the advertisers that don’t have the right tools to track user first-party data won’t be able to function effectively. One of the things that needs to be done is preparing to Google Chrome’s cookie restrictions.
Intrigued? Learn more in the latest MarTech Podcast.
Another thing to prepare to in the future is moving away from traditional methods of tracking conversions. Due to ITP, longer sales cycles, and other limitations observing the whole user’s journey is no longer possible. It is time to retire traditional tracking strategies and start analysing each website visit to effectively track performance and understand user behaviour.
How to do this? Learn from the second part of the podcast.
About MarTech Podcast
MarTech Podcast provides expert knowledge and insider information from the leaders of the marketing and technology industries. It provides stories of world-class marketers that use technology to achieve success in business.
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