SegmentStream Blog

During the month of September, we made it possible to create ML models just with one click. We have also simplified the process of creating Modelled Conversions and enhanced Modelled Conversions export. Read on to learn more!

In his latest expert article for The Drum, CEO of SegmentStream Constantine Yurevich covers this tricky topic — what should marketers do when they still have to make gut decisions while attribution tools don't help at all?

To remain competitive in the market, the team at Cosatto uses paid advertising to drive more purchases from their website. Particular challenges motivated the team to turn to SegmentStream — and the positive results didn’t take long to show!

What happened with marketing analytics in the past few years. Why is marketing attribution on its way out? How to measure your marketing in a cookieless world? Watch this video to find out.

Cross-device marketing attribution is a huge challenge for marketers. Today's users are untraceable when they use multiple devices, don't log in, and take long breaks between sessions so that the initial cookie just wipes out. But is there a solution to all these issues? Let's see how SegmentStream can help.

In this article, we explore what Apple's Intelligent Tracking Prevention (ITP) is, how it alters marketing measurement and influence ad optimisation, and more importantly – what we can do about it.

We’re excited to announce that our team is not only attending, but speaking at one of the best events in the AdTech calendar.

See what we’ve been working on in August. Explore important new features like Google Analytics 4 export and find out about updates in Reporting and Conversion Management.

With multiple tracking restrictions and privacy regulations constantly arising, we need to know what they mean for digital marketing and why almost every word with “cookie” in it turns into a buzzword.

What are the pros and cons of Incrementality testing vs SegmentStream's approach, and how do they compare to each other? Read this article to find out.