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Comparing marketing measurement approaches in a cookieless world — a Forbes Councils article
CEO and founder of SegmentStream Constantine Yurevich continues to share insights on marketing attribution and analytics in the series of articles for Forbes Tech Council. This time, he discusses measurement approaches and which of them can survive in the cookieless world.
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Old-school attribution no longer works — read our CEO’s latest article on PMW
Today, marketers are still relying on traditional attribution models to evaluate campaign performance. They still use attribution to assess the value of marketing activities, but as customers’ journeys get more complicated, it is no longer reasonable to rely on old-school methods.
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2022 in review: SegmentStream annual results
As we approach the end of the year, it is time to look back and see what we've accomplished in 2022.
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New case study - see how Lanieri achieved a 50% performance uplift with SegmentStream
Read our latest case study to find out how Lanieri collaborated with SegmentStream to increase the efficiency of Google Ads and Facebook Ads campaigns during Black Friday — the most expensive period in the digital marketing calendar.
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Marketing strategies to retire and new cookie restrictions by Google — SegmentStream’s CEO on MarTech Podcast
In the recent MarTech Podcast, the founder and CEO of SegmentStream Constantine Yurevich talks about how to prepare for the future of marketing which is cookieless. In these conditions, marketers are looking for alternatives to traditional analytics tools.
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Product updates for November'22
See what we’ve been working on this November. During the past month, we have introduced the ability to create new and custom attribution models, and enhanced a couple of other processes like Google Ads export flow. There are also some UI improvements that you’ll definitely enjoy. Read on!
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SegmentStream on Forbes Councils — Why multi-touch attribution is the new last-click attribution
In his article for Forbes Councils, CEO of SegmentStream Constantine Yurevich shares insights on why multi-touch models perform so poorly and what marketers can do about it. And the answer is — companies need to switch towards future-proof tools now, and SegmentStream is one of them.
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SegmentStream at SUPERWEEK 2023 — join us for five days of analytics!
We’re happy to announce that SegmentStream will participate in SUPERWEEK 2023 in Hungary.
Here, founder and CEO at SegmentStream Constantine Yurevich will speak about Conversion Modelling and why businesses should start using it today.
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Product updates for October'22
See what we’ve been working on this October. During the past month, we implemented new features for user management and a date comparison mode. Also, you’ll definitely like the improvements under Reports — working with data is now way more user-friendly than ever. Read on!
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Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success
In the recent podcast recorded for Pathmonk, Lukas Haensch and SegmentStream’s Head of Customer Success Ben Ó Mathúin discuss the cookieless future and why traditional attribution tools are no longer the solutions marketers need.
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