SegmentStream Blog
Categories filter
Blog articles
Product updates for February'23
See what we've been working on this February. During the past month, we introduced the notification centre, improved the process of creating new reports, enhanced user guidance, and changed how the domains are whitelisted. Read on!
Product Updates
Learn more
Marketing attribution 101: benefits, models, and challenges — Guide for 2025
In this article, we're digging deeper into the topic of marketing attribution: benefits, attribution models, and typical challenges.
Articles
Learn more
New case study — see how L’Oréal Luxe drives sales for Lancôme Mexico with SegmentStream
Read our latest case study to find out how L’Oréal Luxe collaborated with SegmentStream on driving the sales growth for the D2C website of the Lancôme Mexico brand.
Company News
Learn more
New case study - see how BMG Money increased qualified leads by 42% with SegmentStream
Read our latest case study to find out how BGMoney, a US financial company, collaborated with SegmentStream to get more qualified leads and drastically cut costs per lead.
Company News
Learn more
Evolution of digital marketing: How advertising platforms use Machine Learning
Machine Learning is a modern technology that tremendously impacts digital marketing and advertising. But how exactly ML works in ad platforms and what benefits does it bring?
Articles
Learn more
SegmentStream at Performance Marketing Unlocked 2023
Attend our keynote session on the 1st of March, 2023.
Company News
Learn more
Product updates for January'23
See what we've been working on this January. During the past month, we introduced incremental conversions and a new way to calculate conversion value, added new dimensions to reports, and made UI improvements. Read on!
Product Updates
Learn more
New case study - see how KitchenAid got +15% revenue from Google Ads Performance Max campaigns with SegmentStream
Read our latest case study to find out how KitchenAid, an American brand of premium home appliances, collaborated with SegmentStream to grow revenue, improve ROAS, and enhance budget allocation.
Company News
Learn more
SegmentStream on Forbes Councils — Major predictions for marketing in 2023
2023 is sure to bring major changes to the marketing landscape. Some of the factors to consider are the ongoing economic downturn, shifting consumer preferences, and rising privacy concerns.
Articles
Learn more
The migration to GA4: a step by step guide
You must have heard by now Google’s plan to move from Universal Analytics to Google Analytics 4 (GA4) in July. But what does this really mean for marketers, and how can you prepare for it?
Articles
Learn more
Optimal marketing
Achieve the most optimal marketing mix with SegmentStream
Talk to expert
