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Marketing strategies to retire and new cookie restrictions by Google — SegmentStream’s CEO on MarTech Podcast
In the recent MarTech Podcast, the founder and CEO of SegmentStream Constantine Yurevich talks about how to prepare for the future of marketing which is cookieless. In these conditions, marketers are looking for alternatives to traditional analytics tools.
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Product updates for November'22
See what we’ve been working on this November. During the past month, we have introduced the ability to create new and custom attribution models, and enhanced a couple of other processes like Google Ads export flow. There are also some UI improvements that you’ll definitely enjoy. Read on!
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SegmentStream on Forbes Councils — Why multi-touch attribution is the new last-click attribution
In his article for Forbes Councils, CEO of SegmentStream Constantine Yurevich shares insights on why multi-touch models perform so poorly and what marketers can do about it. And the answer is — companies need to switch towards future-proof tools now, and SegmentStream is one of them.
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SegmentStream at SUPERWEEK 2023 — join us for five days of analytics!
We’re happy to announce that SegmentStream will participate in SUPERWEEK 2023 in Hungary.
Here, founder and CEO at SegmentStream Constantine Yurevich will speak about Conversion Modelling and why businesses should start using it today.
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Product updates for October'22
See what we’ve been working on this October. During the past month, we implemented new features for user management and a date comparison mode. Also, you’ll definitely like the improvements under Reports — working with data is now way more user-friendly than ever. Read on!
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Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success
In the recent podcast recorded for Pathmonk, Lukas Haensch and SegmentStream’s Head of Customer Success Ben Ó Mathúin discuss the cookieless future and why traditional attribution tools are no longer the solutions marketers need.
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New case study - see how OMD reduced Google Ads CPA for Zain KSA by 23%
Read our latest case study to find out how OMD MENA collaborated with SegmentStream to increase the efficiency of Google Ads campaigns for their telecom client, Zain KSA.
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SegmentStream at Marketing Technology Expo 2022
In 2022, the expo will unite more than 150 experts under one roof speaking about digital marketing, marketing technology, social media, data and analytics, content creation, SEO, and other topics.
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Attribution is dead — find out why from SegmentStream’s CEO on DTC Podcast
In the recent podcast recorded for DTC, Eric Dyck and Constantine Yurevich discuss multi-device customer experiences and why marketing attribution can no longer deal with complex user journeys. In other words — why marketing attribution is dead.
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SegmentStream is officially a Meta Business Partner!
We are happy to announce that SegmentStream became an official Meta Business Partner this month. The “Badged” partnership status ensures SegmentStream meets Meta’s high standards and is an acknowledgement of the excellent product innovation and service levels SegmentStream strives to deliver.
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