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Shopify Podcast: Fix Broken Attribution
In the recent Shopify podcast eCommerce Fastlane, co-founder & CRO of SegmentStream Pavel Petrinich talks about how marketing attribution is broken for Shopify stores, and how Conversion Modelling may be a good solution.
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Forbes: Marketing Strategy in a Recession
CEO and founder of SegmentStream Constantine Yurevich shares actionable insights on what CMOs should prioritise during a recession.
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Marketing attribution is not what you probably think
Let's explore what we believe is the biggest misconception about attribution and how to work through them to better measure the impact of your marketing efforts.
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Product updates for February'23
See what we've been working on this February. During the past month, we introduced the notification centre, improved the process of creating new reports, enhanced user guidance, and changed how the domains are whitelisted. Read on!
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L'Oréal Luxe: Lancôme Mexico Sales Growth
Read our latest case study to find out how L’Oréal Luxe collaborated with SegmentStream on driving the sales growth for the D2C website of the Lancôme Mexico brand.
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BMG Money: +42% Qualified Leads
Read our latest case study to find out how BGMoney, a US financial company, collaborated with SegmentStream to get more qualified leads and drastically cut costs per lead.
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How Ad Platforms Use Machine Learning
Machine Learning is a modern technology that tremendously impacts digital marketing and advertising. But how exactly ML works in ad platforms and what benefits does it bring?
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SegmentStream at Performance Marketing Unlocked 2023
SegmentStream presented at Performance Marketing Unlocked 2023. Watch our keynote on AI-powered marketing measurement and attribution.
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Product updates for January'23
See what we've been working on this January. During the past month, we introduced incremental conversions and a new way to calculate conversion value, added new dimensions to reports, and made UI improvements. Read on!
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KitchenAid: +15% Revenue from PMax Ads
Read our latest case study to find out how KitchenAid, an American brand of premium home appliances, collaborated with SegmentStream to grow revenue, improve ROAS, and enhance budget allocation.
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