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New case study - see how BMG Money increased qualified leads by 42% with SegmentStream
Read our latest case study to find out how BGMoney, a US financial company, collaborated with SegmentStream to get more qualified leads and drastically cut costs per lead.
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Evolution of digital marketing: How advertising platforms use Machine Learning
Machine Learning is a modern technology that tremendously impacts digital marketing and advertising. But how exactly ML works in ad platforms and what benefits does it bring?
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SegmentStream at Performance Marketing Unlocked 2023
Attend our keynote session on the 1st of March, 2023.
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Product updates for January'23
See what we've been working on this January. During the past month, we introduced incremental conversions and a new way to calculate conversion value, added new dimensions to reports, and made UI improvements. Read on!
Product Updates
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New case study - see how KitchenAid got +15% revenue from Google Ads Performance Max campaigns with SegmentStream
Read our latest case study to find out how KitchenAid, an American brand of premium home appliances, collaborated with SegmentStream to grow revenue, improve ROAS, and enhance budget allocation.
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SegmentStream on Forbes Councils — Major predictions for marketing in 2023
2023 is sure to bring major changes to the marketing landscape. Some of the factors to consider are the ongoing economic downturn, shifting consumer preferences, and rising privacy concerns.
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The migration to GA4: a step by step guide
You must have heard by now Google’s plan to move from Universal Analytics to Google Analytics 4 (GA4) in July. But what does this really mean for marketers, and how can you prepare for it?
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Performance Max and Advantage+ Shopping Campaigns: How Machine Learning Changes Advertising
Let's take a closer look at Performance Max campaigns and Advantage+ Shopping campaigns, the two types of advertising products that use Machine Learning to optimise ad performance and improve the efficiency of advertising efforts.
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New case study — see how a financial company got +126% leads from Google after implementing SegmentStream
Read our latest case study to find out how a financial services company collaborated with SegmentStream to improve budget allocation and optimise Facebook Ads and Google Ads campaigns to get more leads and decrease CPA.
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Product updates for December'22
See what we’ve been working on this December. During the past month, we have introduced a new approach to conversion analysis, set up real-time GA4 data streaming, added the ability to connect multiple GA properties, and more. Also, there’s a huge UI improvement waiting for you. Read on!
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