SegmentStream at Performance Marketing Unlocked 2023
We’re excited to announce that SegmentStream will participate in Performance Marketing Unlocked 2023 at ExCeL London.
Oliver Leigh will share how modern-day tracking restrictions, privacy regulations and complex customer journeys affect marketing measurement. He will also introduce the concept of Conversion Modelling which is designed to work in a such cookieless world.
Topic: Uncovering the customer journey: how Conversion Modelling is the key to accurate measurement
Date: March 1st, 2023, 15:00– 15:15 GMT
Place: ExCeL London
About Performance Marketing Unlocked
PMU is a marketing event organised by Performance Marketing World. This is one of the largest gatherings of marketing professionals, influencers, martech experts, and performance specialists. For 2 days, it will host 500+ marketers, organise 6 streams, and cover 15+ topics.
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Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.