New case study - see how KitchenAid got +15% revenue from Google Ads Performance Max campaigns with SegmentStream

KitchenAid is a premium home appliances brand from the United States, known for its timeless and bold design that adds character to any kitchen. Their range of small domestic appliances, inspired by the iconic Stand Mixer, has been consistently remarkable for over a century. SegmentStream is working with the EU subsidiary of KitchenAid across 12 countries.

The customer’s marketing team faced a number of challenges: 

• Inability to make data-wise budget allocation decisions the digital marketing analytics tools could not properly assess the impact of upper-funnel and prospecting campaigns;
• Inability to optimise ad campaigns and targeting because ad platforms lack feedback about the true value of each paid click.

The customer partnered with SegmentStream to finally overcome these challenges and achieved these outstanding results: 

• +7% more conversions
• +15% revenue growth
• +15% improvement in ROAS
• 40% more clicks at 27% cheaper CPC
• 32% more Modelled Conversions

Read our case study for more details on how KitchenAid optimised its advertising and got more revenue with the Conversion Modelling Platform.