We are happy to welcome Kave Home to our SegmentStream family of customers!
Learn how Kave Home uses SegmentStream platform to analyse overall marketing performance and understand the proper impact of each marketing campaign in a multi-channel and multi-device customer journey.
We are thrilled to have Ribble Cycles in our SegmentStream family of customers!
Innovation is at the core of everything at Ribble, including their marketing activities. That’s why Ribble’s team decided to partner with SegmentStream to promote their bikes more efficiently by applying the power of the latest big data and AI technologies to their digital channels.
Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)
Upper funnel campaigns often do not get enough credit in analytics because of outdated marketing attribution models. In this article we will take a look at how to deal with this issue, so you can better optimize your marketing mix.
Data Monitoring Public Beta!
We are happy to announce that the Data Monitoring module is now in a public beta. Data Monitoring will allow to see the status of all data imports as well as validate this data for any discrepancies, missed UTM tags and other errors.
How Machine Learning Can Finally Solve “(direct)/(none)”
Learn why cross-device, cross-platform, and private browsing is a huge problem for every company that heavily invests in digital marketing, and how the most innovative companies implement machine learning to solve their marketing attribution problem.
We've launched Data Streams!
Today we are happy to announce that we've launched a possibility to collect all types of real-time events into your own Google BigQuery data warehouse using SegmentStream!
How to Get All Your Ad Data into Google Analytics
In this article, we will explain in detail how to import costs from all advertising platforms into Google Analytics and how to set up all the necessary advertising performance metrics.
New product: Google Analytics cost data import
We are happy to announce that today we launched our first product for small and medium businesses — Google Analytics cost data import.
We are happy to share our new success story with Kolesa Group!
Kolesa Group is the company behind the four largest classifieds in Kazakhstan and CIS, which are used by more than 12 million people every month. With more than 350 employees, it is one of the leading and fastest-growing IT companies in the region.
We became an official Google Cloud Platform Partner!
We are happy to announce that today we became an official GCP Partner!
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