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SegmentStream on Forbes Councils — Why multi-touch attribution is the new last-click attribution

SegmentStream on Forbes Councils — Why multi-touch attribution is the new last-click attribution

In his article for Forbes Councils, CEO of SegmentStream Constantine Yurevich shares insights on why multi-touch models perform so poorly and what marketers can do about it. And the answer is — companies need to switch towards future-proof tools now, and Conversion Modelling is one of them.
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SegmentStream at SUPERWEEK 2023 — join us for five days of analytics!

SegmentStream at SUPERWEEK 2023 — join us for five days of analytics!

We’re happy to announce that SegmentStream will participate in SUPERWEEK 2023 in Hungary. Here, founder and CEO at SegmentStream Constantine Yurevich will speak about Conversion Modelling and why businesses should start using it today.
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Product updates for October'22

Product updates for October'22

See what we’ve been working on this October. During the past month, we implemented new features for user management and a date comparison mode. Also, you’ll definitely like the improvements under Reports — working with data is now way more user-friendly than ever. Read on!
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Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success

Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success

In the recent podcast recorded for Pathmonk, Lukas Haensch and SegmentStream’s Head of Customer Success Ben Ó Mathúin discuss the cookieless future and why traditional attribution tools are no longer the solutions marketers need.
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New case study - see how OMD reduced Google Ads CPA for Zain KSA by 23%

New case study - see how OMD reduced Google Ads CPA for Zain KSA by 23%

Read our latest case study to find out how OMD MENA collaborated with SegmentStream to increase the efficiency of Google Ads campaigns for their telecom client, Zain KSA.
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SegmentStream at Marketing Technology Expo 2022

SegmentStream at Marketing Technology Expo 2022

In 2022, the expo will unite more than 150 experts under one roof speaking about digital marketing, marketing technology, social media, data and analytics, content creation, SEO, and other topics.
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Attribution is dead — find out why from SegmentStream’s CEO on DTC Podcast

Attribution is dead — find out why from SegmentStream’s CEO on DTC Podcast

In the recent podcast recorded for DTC, Eric Dyck and Constantine Yurevich discuss multi-device customer experiences and why marketing attribution can no longer deal with complex user journeys. In other words — why marketing attribution is dead.
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SegmentStream is officially a Meta Business Partner!

SegmentStream is officially a Meta Business Partner!

We are happy to announce that SegmentStream became an official Meta Business Partner this month. The “Badged” partnership status ensures SegmentStream meets Meta’s high standards and is an acknowledgement of the excellent product innovation and service levels SegmentStream strives to deliver.
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Product updates for September'22

Product updates for September'22

During the month of September, we made it possible to create ML models just with one click. We have also simplified the process of creating Modelled Conversions and enhanced Modelled Conversions export. Read on to learn more!
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SegmentStream mentioned on The Drum — read our CEO’s latest article

SegmentStream mentioned on The Drum — read our CEO’s latest article

In his latest expert article for The Drum, CEO of SegmentStream Constantine Yurevich covers this tricky topic — what should marketers do when they still have to make gut decisions while attribution tools don't help at all?
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