SegmentStream Blog

Learn about the top 3 challenges modern marketers face in marketing attribution due to tracking restrictions and how to overcome them..

A DTC icon, SNOW, has partnered with SegmentStream to drive digital marketing growth in the post-cookie world.

We are proud to be invited as a speaker at ShopTalk Europe 2023!

In this series of articles we’re exploring all things marketing attribution, and this time we’re reviewing the best marketing attribution tools for 2023 that each marketer should know about.

In the recent Shopify podcast eCommerce Fastlane, co-founder & CRO of SegmentStream Pavel Petrinich talks about how marketing attribution is broken for Shopify stores, and how Conversion Modelling may be a good solution.

CEO and founder of SegmentStream Constantine Yurevich shares actionable insights on what CMOs should prioritise during a recession.

Marketing attribution is a crucial concept for every business, as it helps to understand which marketing efforts drive results and which do not. But the definition of marketing attribution is still confusing for some marketers.

See what we've been working on this February. During the past month, we introduced the notification centre, improved the process of creating new reports, enhanced user guidance, and changed how the domains are whitelisted. Read on!

In this article, we're digging deeper into the topic of marketing attribution: benefits, attribution models, and typical challenges.

Read our latest case study to find out how L’Oréal Luxe collaborated with SegmentStream on driving the sales growth for the D2C website of the Lancôme Mexico brand.