SegmentStream Blog

What happened with marketing analytics in the past few years. Why is marketing attribution on its way out? How to measure your marketing in a cookieless world? Watch this video to find out.

Cross-device marketing attribution is a huge challenge for marketers. Today's users are untraceable when they use multiple devices, don't log in, and take long breaks between sessions so that the initial cookie just wipes out. But is there a solution to all these issues? Let's see how Conversion Modelling can help.

In this article, we explore what Apple's Intelligent Tracking Prevention (ITP) is, how it alters marketing measurement and influence ad optimisation, and more importantly – what we can do about it.

There are marketers who think they “know” the “North Star” Target ROAS/CPA for their campaigns. Some even define the target at a business level. This is one of the biggest mistakes we see businesses do, and it leads to improper marketing mix optimization and losing money for the business. Learn how to avoid making a such mistake in this article.

We’re excited to announce that our team is not only attending, but speaking at one of the best events in the AdTech calendar.

See what we’ve been working on in August. Explore important new features like Google Analytics 4 export and find out about updates in Reporting and Conversion Management.

With multiple tracking restrictions and privacy regulations constantly arising, we need to know what they mean for digital marketing and why almost every word with “cookie” in it turns into a buzzword.

Ad platforms heavily rely on conversions as feedback signals. But due to complex customer journeys and cookie restrictions, the majority of ad clicks do not receive any value at all. In this article learn how to overcome this problem with Conversion Modelling.

What are the pros and cons of Incrementality testing vs Conversion Modelling approaches, and how they compare to each other? Read this article to find out.

There are 3 powerful new features we're delighted to share with you this month: “Conversions” section UI update, Reports enhancement and better stitching quality display.