SegmentStream blog

Upper funnel campaigns often do not get enough credit in analytics because of outdated marketing attribution models. In this article we will take a look at how to deal with this issue, so you can better optimize your marketing mix.

We are happy to announce that the Data Monitoring module is now in a public beta. Data Monitoring will allow to see the status of all data imports as well as validate this data for any discrepancies, missed UTM tags and other errors.

Learn why cross-device, cross-platform, and private browsing is a huge problem for every company that heavily invests in digital marketing, and how the most innovative companies implement machine learning to solve their marketing attribution problem.

Today we are happy to announce that we've launched a possibility to collect all types of real-time events into your own Google BigQuery data warehouse using SegmentStream!

In this article, we will explain in detail how to import costs from all advertising platforms into Google Analytics and how to set up all the necessary advertising performance metrics.

We are happy to announce that today we launched our first product for small and medium businesses — Google Analytics cost data import.

Kolesa Group is the company behind the four largest classifieds in Kazakhstan and CIS, which are used by more than 12 million people every month. With more than 350 employees, it is one of the leading and fastest-growing IT companies in the region.

We are happy to announce that today we became an official GCP Partner!

This is an important recognition of SegmentStream expertise and technologies in the area of marketing analytics & data intelligence.

Shared a bit about how we do behaviour-based multi-channel attribution for our e-commerce clients using the raw data from their own data warehouse.