SegmentStream Blog
Categories filter
Blog articles

Marketing attribution: common challenges and how to overcome them
Learn about the top 3 challenges modern marketers face in marketing attribution due to tracking restrictions and how to overcome them..
Articles
Learn more

SegmentStream is delighted to welcome SNOW to its growing family of Direct-to-Consumer customers
A DTC icon, SNOW, has partnered with SegmentStream to drive digital marketing growth in the post-cookie world.
Company news
Learn more

SegmentStream at ShopTalk Europe 2023
We are proud to be invited as a speaker at ShopTalk Europe 2023!
Company news
Learn more

Best marketing attribution tools 2023: pros and cons
In this series of articles we’re exploring all things marketing attribution, and this time we’re reviewing the best marketing attribution tools for 2023 that each marketer should know about.
Articles
Learn more

How to fix broken attribution for Shopify stores — SegmentStream’s co-founder for Shopify podcast
In the recent Shopify podcast eCommerce Fastlane, co-founder & CRO of SegmentStream Pavel Petrinich talks about how marketing attribution is broken for Shopify stores, and how Conversion Modelling may be a good solution.
Company news
Learn more

SegmentStream on Forbes Councils — navigating your digital marketing strategy during a recession
CEO and founder of SegmentStream Constantine Yurevich shares actionable insights on what CMOs should prioritise during a recession.
Articles
Learn more

Marketing attribution is not what you probably think
Marketing attribution is a crucial concept for every business, as it helps to understand which marketing efforts drive results and which do not. But the definition of marketing attribution is still confusing for some marketers.
Articles
Learn more

Product updates for February'23
See what we've been working on this February. During the past month, we introduced the notification centre, improved the process of creating new reports, enhanced user guidance, and changed how the domains are whitelisted. Read on!
Product updates
Learn more

Marketing attribution 101: benefits, models, and challenges
In this article, we're digging deeper into the topic of marketing attribution: benefits, attribution models, and typical challenges.
Articles
Learn more

New case study — see how L’Oréal Luxe drives sales for Lancôme Mexico with SegmentStream
Read our latest case study to find out how L’Oréal Luxe collaborated with SegmentStream on driving the sales growth for the D2C website of the Lancôme Mexico brand.
Company news
Learn more
Never miss an article
Get the latest articles, event invitations and product updates delivered straight to your inbox.
Thank you! You’ve been signed up for our newsletter.
Get started with SegmentStream
Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.