SegmentStream Blog

How Conversion Modelling compares to other marketing measurement approaches? Read this article to learn more about Conversion Modelling, how it is different to Multi-Touch Attribution and what do they have in common.

We are proud to announce a new client partnership with OMD MENA – a part of the largest media agency network, on behalf of Zain KSA, Saudi Arabia branch of a leading mobile voice and data services operator with a commercial footprint in 7 Middle Eastern and African countries.

Join Ilja Goossens, VP of Sales SegmentStream for Marketing analytics track at HeyGrowth Summit. It is a 3-day global virtual event where you will learn from fastest-growing companies how to skyrocket your product growth.

We invite you to join us online on May 25th to learn more about Conversion Modelling and how it solves marketing attribution in a cookieless world.

We are glad to share with you the new state of our cookieless marketing measurement solution — Conversion Modelling Platform. Read more about this huge product update and our new positioning.

Learn how Kave Home uses SegmentStream platform to analyse overall marketing performance and understand the proper impact of each marketing campaign in a multi-channel and multi-device customer journey.

Innovation is at the core of everything at Ribble, including their marketing activities. That’s why Ribble’s team decided to partner with SegmentStream to promote their bikes more efficiently by applying the power of the latest big data and AI technologies to their digital channels.

Upper funnel campaigns often do not get enough credit in analytics because of outdated marketing attribution models. In this article we will take a look at how to deal with this issue, so you can better optimize your marketing mix.

We are happy to announce that the Data Monitoring module is now in a public beta. Data Monitoring will allow to see the status of all data imports as well as validate this data for any discrepancies, missed UTM tags and other errors.

Learn why cross-device, cross-platform, and private browsing is a huge problem for every company that heavily invests in digital marketing, and how the most innovative companies implement machine learning to solve their marketing attribution problem.