SegmentStream Blog

Categories filter

Blog articles

Incrementality Testing vs Conversion Modelling: What’s the difference?

Incrementality Testing vs Conversion Modelling: What’s the difference?

What are the pros and cons of Incrementality testing vs Conversion Modelling approaches, and how they compare to each other? Read this article to find out.
Articles
Learn more
Product updates for July'22

Product updates for July'22

There are 3 powerful new features we're delighted to share with you this month: “Conversions” section UI update, Reports enhancement and better stitching quality display. 
Product updates
Learn more
How Conversion Modelling helps improve Facebook Ads & Google Ads performance

How Conversion Modelling helps improve Facebook Ads & Google Ads performance

Find out how Conversion Modelling solves two major challenges in marketing analytics and helps ramp up online ads performance.
Articles
Learn more
How we use SegmentStream to drive leads from paid search

How we use SegmentStream to drive leads from paid search

A lot of people ask me if we use SegmentStream ourselves for advertising optimisation and targeting. Is it even suitable for B2B businesses? B2B segment is one of the most challenging in relation to customer acquisition.
Articles
Learn more
How to send Google Client ID to your CRM: a guide for lead generation businesses

How to send Google Client ID to your CRM: a guide for lead generation businesses

In this article learn how to send Google Client ID to your CRM. Based on this ID, you can set up an end-to-end analytics to understand how your marketing activities result in valuable actions throughout the sales cycle and use them as optimisation objectives.
Articles
Learn more
Product updates for June'22

Product updates for June'22

Try out Conversion Comparison Mode, explore a new metric and dimensions in Reports, and learn about other new exciting features launched in June.
Product updates
Learn more
SegmentStream accepted into Forbes Technology Council

SegmentStream accepted into Forbes Technology Council

We are thrilled to share that Constantine Yurevich, CEO of SegmentStream has been selected to be a member of the Forbes Technology Council.
Company news
Learn more
How to optimise Facebook Ads and Google Ads if you don’t have enough conversions?

How to optimise Facebook Ads and Google Ads if you don’t have enough conversions?

In this article, learn how many conversions do you need for proper optimisation in Facebook Ads and Google Ads and what can you do if you don’t have enough conversions to optimise correctly.
Articles
Learn more
Why you should switch your campaign optimisation from Conversions to Modelled Conversions

Why you should switch your campaign optimisation from Conversions to Modelled Conversions

Find out why switching to Conversion Modelling enhances ad optimisation, faster campaign learning and scale your target audience.
Articles
Learn more
Marketing Mix Modelling vs Conversion Modelling: What’s the difference?

Marketing Mix Modelling vs Conversion Modelling: What’s the difference?

In this article we take a closer look at these solutions: which analytical approach they use, whether they cover ITP and cross-device customer journeys, how they work with digital ad optimisation and which one to choose for particular use cases.
Articles
Learn more

Get started with SegmentStream

Request a personalised demo with our team!