Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)
Upper funnel campaigns often do not get enough credit in analytics because of outdated marketing attribution models. In this article we will take a look at how to deal with this issue, so you can better optimize your marketing mix.
Data Monitoring Public Beta!
We are happy to announce that the Data Monitoring module is now in a public beta. Data Monitoring will allow to see the status of all data imports as well as validate this data for any discrepancies, missed UTM tags and other errors.
How Machine Learning Can Finally Solve “(direct)/(none)”
Learn why cross-device, cross-platform, and private browsing is a huge problem for every company that heavily invests in digital marketing, and how the most innovative companies implement machine learning to solve their marketing attribution problem.
We've launched Data Streams!
Today we are happy to announce that we've launched a possibility to collect all types of real-time events into your own Google BigQuery data warehouse using SegmentStream!
How to Get All Your Ad Data into Google Analytics
In this article, we will explain in detail how to import costs from all advertising platforms into Google Analytics and how to set up all the necessary advertising performance metrics.
New product: Google Analytics cost data import
We are happy to announce that today we launched our first product for small and medium businesses — Google Analytics cost data import.
We are happy to share our new success story with Kolesa Group!
Kolesa Group is the company behind the four largest classifieds in Kazakhstan and CIS, which are used by more than 12 million people every month. With more than 350 employees, it is one of the leading and fastest-growing IT companies in the region.
We became an official Google Cloud Platform Partner!
We are happy to announce that today we became an official GCP Partner!
SegmentStream has become a certified Google Marketing Platform partner
This is an important recognition of SegmentStream expertise and technologies in the area of marketing analytics & data intelligence.
Behaviour-Based Attribution Using Google BigQuery ML
Shared a bit about how we do behaviour-based multi-channel attribution for our e-commerce clients using the raw data from their own data warehouse.
Get started with SegmentStream
Request a personalized demo with our team or try SegmentStream for free today!