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Introducing Predictive Lead Scoring

Introducing Predictive Lead Scoring

We're thrilled to share with you a new functionality within a SegmentStream platform — Predictive Lead Scoring! This AI-powered solution is specifically aimed at helping lead-generation businesses that struggle with long sales cycles and therefore cannot utilize the ROAS metric for budget allocation or ad campaign optimization.
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Introducing Optimization History

Introducing Optimization History

We’re excited to introduce Optimization History, a groundbreaking feature of the SegmentStream platform designed to help advertisers maximize their revenue from their existing advertising spend.
Product Updates
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Improved Dashboards: New Widget, Filters, and more

Improved Dashboards: New Widget, Filters, and more

We are excited to announce enhancements to our Dashboard functionality. With new widget types, advanced filters, and other updates, you can now quickly analyze your most important marketing metrics all on a single screen.
Product Updates
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Introducing Dashboards

Introducing Dashboards

We are delighted to announce the launch of Dashboards. This addition will change the way our customers engage with their data, providing a more intuitive and efficient overview of their project performance.
Product Updates
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A guide to incrementality measurement: approaches, benefits and challenges

A guide to incrementality measurement: approaches, benefits and challenges

This guide explores the methodologies behind incrementality measurement and dives into the pros and cons of the approach.
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Introducing Geo Incrementality Tests

Introducing Geo Incrementality Tests

We are delighted to announce the launch of a new solution within the SegmentStream measurement platform — fully managed, scientifically accurate incrementality tests.
Product Updates
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Google just started phasing out third-party cookies. What does it mean for advertisers?

Google just started phasing out third-party cookies. What does it mean for advertisers?

Google has initiated the phase-out of third-party cookies in Chrome, set to be completely removed by the end of 2024. Learn what it suggests for marketers and how to prepare for this shift.
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Product updates October-December’23

Product updates October-December’23

Introducing updates to the Reporting and Marketing Mix Optimization modules: Scenario Planning and Channel Grouping features.
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SegmentStream is now a Microsoft Ads Partner

SegmentStream is now a Microsoft Ads Partner

We're pleased to share that SegmentStream has been recognized as a Microsoft Ads Partner. This partnership with Microsoft Ads reflects our ongoing efforts to provide marketers with a reliable measurement and optimization solution.
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6 emerging trends in marketing attribution

6 emerging trends in marketing attribution

The digital marketing landscape is changing drastically, cookie limitations and tracking restrictions are the number-one factors that motivate the industry to develop. Let's review the top 6 marketing attribution trends.
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