L'Oréal Luxe achieved 57% sales growth for Lancôme's D2C website. How? Read case study to find out

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Marketing attribution: common challenges and how to overcome them

Marketing attribution: common challenges and how to overcome them

Learn about the top 3 challenges modern marketers face in marketing attribution due to tracking restrictions and how to overcome them..
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SegmentStream is delighted to welcome SNOW to its growing family of Direct-to-Consumer customers

SegmentStream is delighted to welcome SNOW to its growing family of Direct-to-Consumer customers

A DTC icon, SNOW, has partnered with SegmentStream to drive digital marketing growth in the post-cookie world.
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SegmentStream at ShopTalk Europe 2023

SegmentStream at ShopTalk Europe 2023

We are proud to be invited as a speaker at ShopTalk Europe 2023!
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Best marketing attribution tools 2023: pros and cons

Best marketing attribution tools 2023: pros and cons

In this series of articles we’re exploring all things marketing attribution, and this time we’re reviewing the best marketing attribution tools for 2023 that each marketer should know about.
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How to fix broken attribution for Shopify stores — SegmentStream’s co-founder for Shopify podcast

How to fix broken attribution for Shopify stores — SegmentStream’s co-founder for Shopify podcast

In the recent Shopify podcast eCommerce Fastlane, co-founder & CRO of SegmentStream Pavel Petrinich talks about how marketing attribution is broken for Shopify stores, and how Conversion Modelling may be a good solution.
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SegmentStream on Forbes Councils — navigating your digital marketing strategy during a recession

SegmentStream on Forbes Councils — navigating your digital marketing strategy during a recession

CEO and founder of SegmentStream Constantine Yurevich shares actionable insights on what CMOs should prioritise during a recession.
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Marketing attribution is not what you probably think

Marketing attribution is not what you probably think

Marketing attribution is a crucial concept for every business, as it helps to understand which marketing efforts drive results and which do not. But the definition of marketing attribution is still confusing for some marketers.
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Product updates for February'23

Product updates for February'23

See what we've been working on this February. During the past month, we introduced the notification centre, improved the process of creating new reports, enhanced user guidance, and changed how the domains are whitelisted. Read on!
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Marketing attribution 101: benefits, models, and challenges

Marketing attribution 101: benefits, models, and challenges

In this article, we're digging deeper into the topic of marketing attribution: benefits, attribution models, and typical challenges.
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New case study — see how L’Oréal Luxe drives sales for Lancôme Mexico with SegmentStream

New case study — see how L’Oréal Luxe drives sales for Lancôme Mexico with SegmentStream

Read our latest case study to find out how L’Oréal Luxe collaborated with SegmentStream on driving the sales growth for the D2C website of the Lancôme Mexico brand.
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Get started with SegmentStream

Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.