📩 View-through attribution is now on SegmentStream! Watch this video to see how it works

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Is this the end of Meta’s behavioral targeting?

Is this the end of Meta’s behavioral targeting?

Starting November 17, the European Data Protection Board states that Meta can no longer use personalized ad targeting in Europe. Let's see how Meta reacted and what does it mean for marketers.
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Introducing AI-powered Marketing Mix Optimization

Introducing AI-powered Marketing Mix Optimization

We're excited to share our latest platform update — the AI-powered Marketing Mix Optimization module.
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Product updates for July - September’23

Product updates for July - September’23

Explore detailed user journeys, better evaluate top-of-funnel with view-through attribution and see other exciting features we've introduced in the last quarter.
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Introducing view-through attribution

Introducing view-through attribution

Go beyond just the click with SegmentStream's view-through attribution model.
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How does iOS 17 affect marketing attribution?

How does iOS 17 affect marketing attribution?

Discover how Apple's Link Tracking Protection might shake up the way we measure our marketing success. We'll break down how it works, check out if UTMs and Google click IDs get hit, and talk about what solutions we've got on hand.
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[VIDEO] Can we really trust ad platforms' reporting?

[VIDEO] Can we really trust ad platforms' reporting?

Breaking down 'ad platform bias' and its effect on advertisers. Discover 4 solutions to ensure your decisions are backed by trustworthy data.
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Last Non-Direct Click vs. SegmentStream’s attribution

Last Non-Direct Click vs. SegmentStream’s attribution

Watch a practical use case, comparing the Last Non-Direct Click attribution view with SegmentStream's ML Post-Click model.
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Product updates for May-June’23

Product updates for May-June’23

During the past 2 months, we have launched a self-service free trial, enhanced our GA4 and data warehouse integrations and added several updates to the Notification Centre.
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Can you trust the results your ad platforms are reporting?

Can you trust the results your ad platforms are reporting?

Exploring why ad platforms claim too much credit for driving conversions.
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Product updates for April’23

Product updates for April’23

See what we've been working on this April. During the past month, we have added new metrics to reports and ensured that all data from connected data sources starts loading immediately. Read on!
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