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How does iOS 17 affect marketing attribution?

How does iOS 17 affect marketing attribution?

Discover how Apple's Link Tracking Protection might shake up the way we measure our marketing success. We'll break down how it works, check out if UTMs and Google click IDs get hit, and talk about what solutions we've got on hand.
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[VIDEO] Can we really trust ad platforms' reporting?

[VIDEO] Can we really trust ad platforms' reporting?

Breaking down 'ad platform bias' and its effect on advertisers. Discover 4 solutions to ensure your decisions are backed by trustworthy data.
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[VIDEO] Last Non-Direct Click vs. SegmentStream’s attribution

[VIDEO] Last Non-Direct Click vs. SegmentStream’s attribution

Watch a practical use case, comparing the Last Non-Direct Click attribution view with SegmentStream's ML Post-Click model.
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Product updates for May-June’23

Product updates for May-June’23

During the past 2 months, we have launched a self-service free trial, enhanced our GA4 and data warehouse integrations and added several updates to the Notification Centre.
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Can you trust the results your ad platforms are reporting?

Can you trust the results your ad platforms are reporting?

Exploring why ad platforms claim too much credit for driving conversions.
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Product updates for April’23

Product updates for April’23

See what we've been working on this April. During the past month, we have added new metrics to reports and ensured that all data from connected data sources starts loading immediately. Read on!
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Predictive vs Data-Driven marketing attribution models

Predictive vs Data-Driven marketing attribution models

Let's explore the differences between data-driven and predictive attribution models in marketing, and see which ones are more effective in today's environment.
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SegmentStream on Forbes Councils — how can advertisers navigate without cookies?

SegmentStream on Forbes Councils — how can advertisers navigate without cookies?

CEO and founder of SegmentStream Constantine Yurevich shares his thoughts on how advertisers can navigate in a cookieless world.
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Marketing attribution models explained: which one is the best for your business?

Marketing attribution models explained: which one is the best for your business?

In this article, we will be reviewing marketing attribution models, typical challenges that prevent them from providing adequate results, and how to pick the most suitable one for your business.
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GA4 Real-Time Data Streaming in SegmentStream — feature overview

GA4 Real-Time Data Streaming in SegmentStream — feature overview

Streamline GA4 data collection with SegmentStream's real-time streaming, ensuring no delays or collection limits. Learn about the feature in this article.
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Get started with SegmentStream

Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.