SegmentStream Blog
Categories filter
Blog articles

Is this the end of Meta’s behavioral targeting?
Starting November 17, the European Data Protection Board states that Meta can no longer use personalized ad targeting in Europe.
Let's see how Meta reacted and what does it mean for marketers.
Articles
Learn more

Introducing AI-powered Marketing Mix Optimization
We're excited to share our latest platform update — the AI-powered Marketing Mix Optimization module.
Product updates
Learn more

Product updates for July - September’23
Explore detailed user journeys, better evaluate top-of-funnel with view-through attribution and see other exciting features we've introduced in the last quarter.
Product updates
Learn more
Introducing view-through attribution
Go beyond just the click with SegmentStream's view-through attribution model.
Product updates
Learn more

How does iOS 17 affect marketing attribution?
Discover how Apple's Link Tracking Protection might shake up the way we measure our marketing success. We'll break down how it works, check out if UTMs and Google click IDs get hit, and talk about what solutions we've got on hand.
Articles
Learn more
![[VIDEO] Can we really trust ad platforms' reporting?](/assets/uploads/blog/can-we-really-trust-ad-platforms-reporting_-thumbnail.png)
[VIDEO] Can we really trust ad platforms' reporting?
Breaking down 'ad platform bias' and its effect on advertisers. Discover 4 solutions to ensure your decisions are backed by trustworthy data.
Articles
Learn more
Last Non-Direct Click vs. SegmentStream’s attribution
Watch a practical use case, comparing the Last Non-Direct Click attribution view with SegmentStream's ML Post-Click model.
Articles
Learn more
Product updates for May-June’23
During the past 2 months, we have launched a self-service free trial, enhanced our GA4 and data warehouse integrations and added several updates to the Notification Centre.
Product updates
Learn more
Can you trust the results your ad platforms are reporting?
Exploring why ad platforms claim too much credit for driving conversions.
Articles
Learn more

Product updates for April’23
See what we've been working on this April. During the past month, we have added new metrics to reports and ensured that all data from connected data sources starts loading immediately. Read on!
Product updates
Learn more
Never miss an article
Get the latest articles, event invitations and product updates delivered straight to your inbox.
Thank you! You’ve been signed up for our newsletter.
Get started with SegmentStream
Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.