Multi-Touch Attribution vs Conversion Modelling: What’s the difference?
How Conversion Modelling compares to other marketing measurement approaches? Read this article to learn more about Conversion Modelling, how it is different to Multi-Touch Attribution and what do they have in common.
OMD MENA partners with SegmentStream to drive Zain KSA’s rapid digital growth
We are proud to announce a new client partnership with OMD MENA – a part of the largest media agency network, on behalf of Zain KSA, Saudi Arabia branch of a leading mobile voice and data services operator with a commercial footprint in 7 Middle Eastern and African countries.
May 17, 5:20 PM (UK) | SegmentStream at HeyGrowth Summit 2022
Join Ilja Goossens, VP of Sales SegmentStream for Marketing analytics track at HeyGrowth Summit. It is a 3-day global virtual event where you will learn from fastest-growing companies how to skyrocket your product growth.
May 25, 4:00 PM (UK) | Live Webinar: Marketing Analytics in a Cookieless World
We invite you to join us online on May 25th to learn more about Conversion Modelling and how it solves marketing attribution in a cookieless world.
Introducing SegmentStream Conversion Modelling Platform
We are glad to share with you the new state of our cookieless marketing measurement solution — Conversion Modelling Platform. Read more about this huge product update and our new positioning.
We are happy to welcome Kave Home to our SegmentStream family of customers!
Learn how Kave Home uses SegmentStream platform to analyse overall marketing performance and understand the proper impact of each marketing campaign in a multi-channel and multi-device customer journey.
We are thrilled to have Ribble Cycles in our SegmentStream family of customers!
Innovation is at the core of everything at Ribble, including their marketing activities. That’s why Ribble’s team decided to partner with SegmentStream to promote their bikes more efficiently by applying the power of the latest big data and AI technologies to their digital channels.
Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)
Upper funnel campaigns often do not get enough credit in analytics because of outdated marketing attribution models. In this article we will take a look at how to deal with this issue, so you can better optimize your marketing mix.
Data Monitoring Public Beta!
We are happy to announce that the Data Monitoring module is now in a public beta. Data Monitoring will allow to see the status of all data imports as well as validate this data for any discrepancies, missed UTM tags and other errors.
How Machine Learning Can Finally Solve “(direct)/(none)”
Learn why cross-device, cross-platform, and private browsing is a huge problem for every company that heavily invests in digital marketing, and how the most innovative companies implement machine learning to solve their marketing attribution problem.
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