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Marketing attribution is not what you probably think

Marketing attribution is not what you probably think

Let's explore what we believe is the biggest misconception about attribution and how to work through them to better measure the impact of your marketing efforts.
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Product updates for February'23

Product updates for February'23

See what we've been working on this February. During the past month, we introduced the notification centre, improved the process of creating new reports, enhanced user guidance, and changed how the domains are whitelisted. Read on!
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Marketing attribution 101: benefits, models, and challenges

Marketing attribution 101: benefits, models, and challenges

In this article, we're digging deeper into the topic of marketing attribution: benefits, attribution models, and typical challenges.
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New case study — see how L’Oréal Luxe drives sales for Lancôme Mexico with SegmentStream

New case study — see how L’Oréal Luxe drives sales for Lancôme Mexico with SegmentStream

Read our latest case study to find out how L’Oréal Luxe collaborated with SegmentStream on driving the sales growth for the D2C website of the Lancôme Mexico brand.
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New case study - see how BMG Money increased qualified leads by 42% with SegmentStream

New case study - see how BMG Money increased qualified leads by 42% with SegmentStream

Read our latest case study to find out how BGMoney, a US financial company, collaborated with SegmentStream to get more qualified leads and drastically cut costs per lead.
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Evolution of digital marketing: How advertising platforms use Machine Learning

Evolution of digital marketing: How advertising platforms use Machine Learning

Machine Learning is a modern technology that tremendously impacts digital marketing and advertising. But how exactly ML works in ad platforms and what benefits does it bring?
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SegmentStream at Performance Marketing Unlocked 2023

SegmentStream at Performance Marketing Unlocked 2023

Attend our keynote session on the 1st of March, 2023.
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Product updates for January'23

Product updates for January'23

See what we've been working on this January. During the past month, we introduced incremental conversions and a new way to calculate conversion value, added new dimensions to reports, and made UI improvements. Read on!
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New case study - see how KitchenAid got +15% revenue from Google Ads Performance Max campaigns with SegmentStream

New case study - see how KitchenAid got +15% revenue from Google Ads Performance Max campaigns with SegmentStream

Read our latest case study to find out how KitchenAid, an American brand of premium home appliances, collaborated with SegmentStream to grow revenue, improve ROAS, and enhance budget allocation.
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SegmentStream on Forbes Councils — Major predictions for marketing in 2023

SegmentStream on Forbes Councils — Major predictions for marketing in 2023

2023 is sure to bring major changes to the marketing landscape. Some of the factors to consider are the ongoing economic downturn, shifting consumer preferences, and rising privacy concerns.
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