SegmentStream Blog

From tracking performance to analysing customer data, these top 10 Facebook Ads analytics tools provide the insights you need to make informed decisions.

In the recent MarTech Podcast, the founder and CEO of SegmentStream Constantine Yurevich talks about how to prepare for the future of marketing which is cookieless. In these conditions, marketers are looking for alternatives to traditional analytics tools.

SegmentStream recently released a new attribution feature which allows you to apply various attribution models and even create your own.

See what we’ve been working on this November. During the past month, we have introduced the ability to create new and custom attribution models, and enhanced a couple of other processes like Google Ads export flow. There are also some UI improvements that you’ll definitely enjoy. Read on!

In his article for Forbes Councils, CEO of SegmentStream Constantine Yurevich shares insights on why multi-touch models perform so poorly and what marketers can do about it. And the answer is — companies need to switch towards future-proof tools now, and Conversion Modelling is one of them.

We’re happy to announce that SegmentStream will participate in SUPERWEEK 2023 in Hungary. Here, founder and CEO at SegmentStream Constantine Yurevich will speak about Conversion Modelling and why businesses should start using it today.

See what we’ve been working on this October. During the past month, we implemented new features for user management and a date comparison mode. Also, you’ll definitely like the improvements under Reports — working with data is now way more user-friendly than ever. Read on!

In the recent podcast recorded for Pathmonk, Lukas Haensch and SegmentStream’s Head of Customer Success Ben Ó Mathúin discuss the cookieless future and why traditional attribution tools are no longer the solutions marketers need.

Read our latest case study to find out how OMD MENA collaborated with SegmentStream to increase the efficiency of Google Ads campaigns for their telecom client, Zain KSA.

In 2022, the expo will unite more than 150 experts under one roof speaking about digital marketing, marketing technology, social media, data and analytics, content creation, SEO, and other topics.