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L’Oréal partners with SegmentStream

L’Oréal partners with SegmentStream

We are thrilled to announce a new client partnership with Lancôme – a French perfumes and cosmetics house that is a part of the L'Oréal Luxury Products division.
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How to finally solve the Limited Learning problem in Facebook Ads and Google Ads

How to finally solve the Limited Learning problem in Facebook Ads and Google Ads

It’s not always easy to get the proper amount of conversions for adequate algorithms’ training. Also, if the sales cycle is long, ad platforms are not able to properly track a conversion due to short attribution windows. Learn how to solve this problem using Conversion Modelling.
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Multi-Touch Attribution vs Conversion Modelling: What’s the difference?

Multi-Touch Attribution vs Conversion Modelling: What’s the difference?

How Conversion Modelling compares to other marketing measurement approaches? Read this article to learn more about Conversion Modelling, how it is different to Multi-Touch Attribution and what do they have in common.
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OMD MENA partners with SegmentStream to drive Zain KSA’s rapid digital growth

OMD MENA partners with SegmentStream to drive Zain KSA’s rapid digital growth

We are proud to announce a new client partnership with OMD MENA – a part of the largest media agency network, on behalf of Zain KSA, Saudi Arabian branch of a leading mobile voice and data services operator with a commercial footprint in 7 Middle Eastern and African countries.
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SegmentStream at HeyGrowth Summit 2022

SegmentStream at HeyGrowth Summit 2022

Join Ilja Goossens, VP of Sales SegmentStream for Marketing analytics track at HeyGrowth Summit. It is a 3-day global virtual event where you will learn from fastest-growing companies how to skyrocket your product growth.
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Introducing SegmentStream Conversion Modelling Platform

Introducing SegmentStream Conversion Modelling Platform

We are glad to share with you the new state of our cookieless marketing measurement solution — Conversion Modelling Platform. Read more about this huge product update and our new positioning.
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We are happy to welcome Kave Home to our SegmentStream family of customers!

We are happy to welcome Kave Home to our SegmentStream family of customers!

Learn how Kave Home uses SegmentStream platform to analyse overall marketing performance and understand the proper impact of each marketing campaign in a multi-channel and multi-device customer journey.
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We are thrilled to have Ribble Cycles in our SegmentStream family of customers!

We are thrilled to have Ribble Cycles in our SegmentStream family of customers!

Innovation is at the core of everything at Ribble, including their marketing activities. That’s why Ribble’s team decided to partner with SegmentStream to promote their bikes more efficiently by applying the power of the latest big data and AI technologies to their digital channels.
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Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)

Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)

Upper funnel campaigns often do not get enough credit in analytics because of outdated marketing attribution models. In this article, we will take a look at how to deal with this issue, so you can better optimise your marketing mix.
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How Machine Learning Can Finally Solve “(direct)/(none)”

How Machine Learning Can Finally Solve “(direct)/(none)”

Learn why cross-device, cross-platform, and private browsing is a huge problem for every company that heavily invests in digital marketing, and how the most innovative companies implement machine learning to solve their marketing attribution problem.
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Get started with SegmentStream

Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.