SegmentStream Blog

Read our latest case study to find out how KitchenAid, an American brand of premium home appliances, collaborated with SegmentStream to grow revenue, improve ROAS, and enhance budget allocation.

2023 is sure to bring major changes to the marketing landscape. Some of the factors to consider are the ongoing economic downturn, shifting consumer preferences, and rising privacy concerns.

We look at the best marketing tools for small businesses and startups that show if you’re spending your advertising budget in the right places

You must have heard by now Google’s plan to move from Universal Analytics to Google Analytics 4 (GA4) in July. But what does this really mean for marketers, and how can you prepare for it?

Let's take a closer look at Performance Max campaigns and Advantage+ Shopping campaigns, the two types of advertising products that use Machine Learning to optimise ad performance and improve the efficiency of advertising efforts.

Which marketing measurement tool is the best Google Analytics alternative? Explore new, more effective approaches to digital marketing analysis.

Read our latest case study to find out how a financial services company collaborated with SegmentStream to improve budget allocation and optimise Facebook Ads and Google Ads campaigns to get more leads and decrease CPA.

See what we’ve been working on this December. During the past month, we have introduced a new approach to conversion analysis, set up real-time GA4 data streaming, added the ability to connect multiple GA properties, and more. Also, there’s a huge UI improvement waiting for you. Read on!

We cover some of the top marketing analytics tools you can use to enhance your strategy and increase your ROI. Don't miss these tools in 2023!

CEO and founder of SegmentStream Constantine Yurevich continues to share insights on marketing attribution and analytics in the series of articles for Forbes Tech Council. This time, he discusses measurement approaches and which of them can survive in the cookieless world.