Product updates

Introducing Geo Incrementality Tests

Introducing Geo Incrementality Tests

We are delighted to announce the launch of a new solution within the SegmentStream measurement platform — fully managed, scientifically accurate incrementality tests.
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Product updates October-December’23

Product updates October-December’23

Introducing updates to the Reporting and Marketing Mix Optimization modules: Scenario Planning and Channel Grouping features.
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Introducing AI-powered Marketing Mix Optimization

Introducing AI-powered Marketing Mix Optimization

We're excited to share our latest platform update — the AI-powered Marketing Mix Optimization module.
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Product updates for July - September’23

Product updates for July - September’23

Explore detailed user journeys, better evaluate top-of-funnel with view-through attribution and see other exciting features we've introduced in the last quarter.
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Introducing view-through attribution

Introducing view-through attribution

Go beyond just the click with SegmentStream's view-through attribution model.
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Product updates for May-June’23

Product updates for May-June’23

During the past 2 months, we have launched a self-service free trial, enhanced our GA4 and data warehouse integrations and added several updates to the Notification Centre.
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Product updates for April’23

Product updates for April’23

See what we've been working on this April. During the past month, we have added new metrics to reports and ensured that all data from connected data sources starts loading immediately. Read on!
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Product updates for March'23

Product updates for March'23

See what we've been working on this March. During the past month, we have increased the speed of all calculations and made creating ML models easier. Read on!
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Product updates for February'23

Product updates for February'23

See what we've been working on this February. During the past month, we introduced the notification centre, improved the process of creating new reports, enhanced user guidance, and changed how the domains are whitelisted. Read on!
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Product updates for January'23

Product updates for January'23

See what we've been working on this January. During the past month, we introduced incremental conversions and a new way to calculate conversion value, added new dimensions to reports, and made UI improvements. Read on!
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