126% more leads from Google after implementing SegmentStream Read case study

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New case study — see how a financial company got +126% leads from Google after implementing SegmentStream

New case study — see how a financial company got +126% leads from Google after implementing SegmentStream

Read our latest case study to find out how a financial services company collaborated with SegmentStream to improve budget allocation and optimise Facebook Ads and Google Ads campaigns to get more leads and decrease CPA.
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Comparing marketing measurement approaches in a cookieless world — a Forbes Councils article

Comparing marketing measurement approaches in a cookieless world — a Forbes Councils article

CEO and founder of SegmentStream Constantine Yurevich continues to share insights on marketing attribution and analytics in the series of articles for Forbes Tech Council. This time, he discusses measurement approaches and which of them can survive in the cookieless world.
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Old-school attribution no longer works — read our CEO’s latest article on PMW

Old-school attribution no longer works — read our CEO’s latest article on PMW

Today, marketers are still relying on traditional attribution models to evaluate campaign performance. They still use attribution to assess the value of marketing activities, but as customers’ journeys get more complicated, it is no longer reasonable to rely on old-school methods.
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2022 in review: SegmentStream annual results

2022 in review: SegmentStream annual results

As we approach the end of the year, it is time to look back and see what we've accomplished in 2022.
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New case study - see how Lanieri achieved a 50% performance uplift with SegmentStream

New case study - see how Lanieri achieved a 50% performance uplift with SegmentStream

Read our latest case study to find out how Lanieri collaborated with SegmentStream to increase the efficiency of Google Ads and Facebook Ads campaigns during Black Friday — the most expensive period in the digital marketing calendar.
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Marketing strategies to retire and new cookie restrictions by Google — SegmentStream’s CEO on MarTech Podcast

Marketing strategies to retire and new cookie restrictions by Google — SegmentStream’s CEO on MarTech Podcast

In the recent MarTech Podcast, the founder and CEO of SegmentStream Constantine Yurevich talks about how to prepare for the future of marketing which is cookieless. In these conditions, marketers are looking for alternatives to traditional analytics tools.
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SegmentStream on Forbes Councils — Why multi-touch attribution is the new last-click attribution

SegmentStream on Forbes Councils — Why multi-touch attribution is the new last-click attribution

In his article for Forbes Councils, CEO of SegmentStream Constantine Yurevich shares insights on why multi-touch models perform so poorly and what marketers can do about it. And the answer is — companies need to switch towards future-proof tools now, and Conversion Modelling is one of them.
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SegmentStream at SUPERWEEK 2023 — join us for five days of analytics!

SegmentStream at SUPERWEEK 2023 — join us for five days of analytics!

We’re happy to announce that SegmentStream will participate in SUPERWEEK 2023 in Hungary. Here, founder and CEO at SegmentStream Constantine Yurevich will speak about Conversion Modelling and why businesses should start using it today.
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Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success

Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success

In the recent podcast recorded for Pathmonk, Lukas Haensch and SegmentStream’s Head of Customer Success Ben Ó Mathúin discuss the cookieless future and why traditional attribution tools are no longer the solutions marketers need.
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New case study - see how OMD reduced Google Ads CPA for Zain KSA by 23%

New case study - see how OMD reduced Google Ads CPA for Zain KSA by 23%

Read our latest case study to find out how OMD MENA collaborated with SegmentStream to increase the efficiency of Google Ads campaigns for their telecom client, Zain KSA.
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Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.