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Marketing attribution is not what you probably think
Let's explore what we believe is the biggest misconception about attribution and how to work through them to better measure the impact of your marketing efforts.
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Product updates for February'23
See what we've been working on this February. During the past month, we introduced the notification centre, improved the process of creating new reports, enhanced user guidance, and changed how the domains are whitelisted. Read on!
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Marketing attribution 101: benefits, models, and challenges
In this article, we're digging deeper into the topic of marketing attribution: benefits, attribution models, and typical challenges.
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New case study — see how L’Oréal Luxe drives sales for Lancôme Mexico with SegmentStream
Read our latest case study to find out how L’Oréal Luxe collaborated with SegmentStream on driving the sales growth for the D2C website of the Lancôme Mexico brand.
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5 ways to increase conversion rates for paid ads in 2023
Instead of extending your daily budget limit to increase the conversion rates for your paid ads, consider these five conversion rate optimisation best practices that can help you improve your ad performance.
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New case study - see how BMG Money increased qualified leads by 42% with SegmentStream
Read our latest case study to find out how BGMoney, a US financial company, collaborated with SegmentStream to get more qualified leads and drastically cut costs per lead.
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Evolution of digital marketing: How advertising platforms use Machine Learning
Machine Learning is a modern technology that tremendously impacts digital marketing and advertising. But how exactly ML works in ad platforms and what benefits does it bring?
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SegmentStream at Performance Marketing Unlocked 2023
Attend our keynote session on the 1st of March, 2023.
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Product updates for January'23
See what we've been working on this January. During the past month, we introduced incremental conversions and a new way to calculate conversion value, added new dimensions to reports, and made UI improvements. Read on!
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How to maximise Google Ads Performance Max results for lead generation businesses
Performance Max is a great type of automated campaign in Google Ads. However, as it is fully ML-based, it needs as many signals as possible to operate effectively, especially for lead generation businesses. How can you boost it with SegmentStream?
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