SegmentStream Blog

Let's explore what we believe is the biggest misconception about attribution and how to work through them to better measure the impact of your marketing efforts.

See what we've been working on this February. During the past month, we introduced the notification centre, improved the process of creating new reports, enhanced user guidance, and changed how the domains are whitelisted. Read on!

In this article, we're digging deeper into the topic of marketing attribution: benefits, attribution models, and typical challenges.

Read our latest case study to find out how L’Oréal Luxe collaborated with SegmentStream on driving the sales growth for the D2C website of the Lancôme Mexico brand.

Instead of extending your daily budget limit to increase the conversion rates for your paid ads, consider these five conversion rate optimisation best practices that can help you improve your ad performance.

Read our latest case study to find out how BGMoney, a US financial company, collaborated with SegmentStream to get more qualified leads and drastically cut costs per lead.

Machine Learning is a modern technology that tremendously impacts digital marketing and advertising. But how exactly ML works in ad platforms and what benefits does it bring?

Attend our keynote session on the 1st of March, 2023.

See what we've been working on this January. During the past month, we introduced incremental conversions and a new way to calculate conversion value, added new dimensions to reports, and made UI improvements. Read on!

Performance Max is a great type of automated campaign in Google Ads. However, as it is fully ML-based, it needs as many signals as possible to operate effectively, especially for lead generation businesses. How can you boost it with SegmentStream?