SegmentStream Blog

See what we've been working on this April. During the past month, we have added new metrics to reports and ensured that all data from connected data sources starts loading immediately. Read on!

Why traditional models are fading and how predictive methods are taking the lead in marketing attribution.

CEO and founder of SegmentStream Constantine Yurevich shares his thoughts on how advertisers can navigate in a cookieless world.

In this article, we will be reviewing marketing attribution models, typical challenges that prevent them from providing adequate results, and how to pick the most suitable one for your business.

See what we've been working on this March. During the past month, we have increased the speed of all calculations and made creating ML models easier. Read on!

Cookie restrictions and tracking regulations make traditional attribution inaccurate. See how ML and AI-driven marketing attribution change the game and shape the future.

Learn about the top 3 challenges modern marketers face in marketing attribution due to tracking restrictions and how to overcome them..

A DTC icon, SNOW, has partnered with SegmentStream to drive digital marketing growth in the post-cookie world.

We are proud to be invited as a speaker at ShopTalk Europe 2023!

In the recent Shopify podcast eCommerce Fastlane, co-founder & CRO of SegmentStream Pavel Petrinich talks about how marketing attribution is broken for Shopify stores, and how Conversion Modelling may be a good solution.