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Introducing Dashboards
We are delighted to announce the launch of Dashboards. This addition will change the way our customers engage with their data, providing a more intuitive and efficient overview of their project performance.
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A guide to incrementality measurement: approaches, benefits and challenges
This guide explores the methodologies behind incrementality measurement and dives into the pros and cons of the approach.
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Introducing Geo Incrementality Tests
We are delighted to announce the launch of a new solution within the SegmentStream measurement platform — fully managed, scientifically accurate incrementality tests.
Product Updates
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Google just started phasing out third-party cookies. What does it mean for advertisers?
Google has initiated the phase-out of third-party cookies in Chrome, set to be completely removed by the end of 2024. Learn what it suggests for marketers and how to prepare for this shift.
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Product updates October-December’23
Introducing updates to the Reporting and Marketing Mix Optimization modules: Scenario Planning and Channel Grouping features.
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SegmentStream is now a Microsoft Ads Partner
We're pleased to share that SegmentStream has been recognized as a Microsoft Ads Partner. This partnership with Microsoft Ads reflects our ongoing efforts to provide marketers with a reliable measurement and optimization solution.
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6 emerging trends in marketing attribution in 2025
The digital marketing landscape is changing drastically, cookie limitations and tracking restrictions are the number-one factors that motivate the industry to develop. Let's review the top 6 marketing attribution trends.
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Is this the end of Meta’s behavioral targeting?
Starting November 17, the European Data Protection Board states that Meta can no longer use personalized ad targeting in Europe.
Let's see how Meta reacted and what does it mean for marketers.
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Introducing AI-powered Marketing Mix Optimization
We're excited to share our latest platform update — the AI-powered Marketing Mix Optimization module.
Product Updates
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Product updates for July - September’23
Explore detailed user journeys, better evaluate top-of-funnel with view-through attribution and see other exciting features we've introduced in the last quarter.
Product Updates
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