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Product updates for July'22

Product updates for July'22

There are 3 powerful new features we're delighted to share with you this month: “Conversions” section UI update, Reports enhancement and better stitching quality display. 
Product updates
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How Conversion Modelling helps improve Facebook Ads & Google Ads performance

How Conversion Modelling helps improve Facebook Ads & Google Ads performance

Find out how Conversion Modelling solves two major challenges in marketing analytics and helps ramp up online ads performance.
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How we use SegmentStream to drive leads from paid search

How we use SegmentStream to drive leads from paid search

A lot of people ask me if we use SegmentStream ourselves for advertising optimisation and targeting. Is it even suitable for B2B businesses? B2B segment is one of the most challenging in relation to customer acquisition.
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How to send Google Client ID to your CRM: a guide for lead generation businesses

How to send Google Client ID to your CRM: a guide for lead generation businesses

In this article learn how to send Google Client ID to your CRM. Based on this ID, you can set up an end-to-end analytics to understand how your marketing activities result in valuable actions throughout the sales cycle and use them as optimisation objectives.
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Product updates for June'22

Product updates for June'22

Try out Conversion Comparison Mode, explore a new metric and dimensions in Reports, and learn about other new exciting features launched in June.
Product updates
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SegmentStream accepted into Forbes Technology Council

SegmentStream accepted into Forbes Technology Council

We are thrilled to share that Constantine Yurevich, CEO of SegmentStream has been selected to be a member of the Forbes Technology Council.
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How to optimise Facebook Ads and Google Ads if you don’t have enough conversions

How to optimise Facebook Ads and Google Ads if you don’t have enough conversions

In this article, learn how many conversions do you need for proper optimisation in Facebook Ads and Google Ads and what can you do if you don’t have enough conversions to optimise correctly.
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Why you should switch your campaign optimisation from Conversions to Modelled Conversions

Why you should switch your campaign optimisation from Conversions to Modelled Conversions

Find out why switching to Conversion Modelling enhances ad optimisation, faster campaign learning and scale your target audience.
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Marketing Mix Modelling vs Conversion Modelling: What’s the difference?

Marketing Mix Modelling vs Conversion Modelling: What’s the difference?

In this article we take a closer look at these solutions: which analytical approach they use, whether they cover ITP and cross-device customer journeys, how they work with digital ad optimisation and which one to choose for particular use cases.
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SegmentStream Conversion Modelling Platform updates for May 2022

SegmentStream Conversion Modelling Platform updates for May 2022

We are glad to share a few highlights on how SegmentStream Conversion Modelling Platform is evolving by introducing new product features that our team launched over the last month.
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Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.