SegmentStream Blog

Let's take a closer look at Performance Max campaigns and Advantage+ Shopping campaigns, the two types of advertising products that use Machine Learning to optimise ad performance and improve the efficiency of advertising efforts.

Which marketing measurement tool is the best Google Analytics alternative? Explore new, more effective approaches to digital marketing analysis.

Read our latest case study to find out how a financial services company collaborated with SegmentStream to improve budget allocation and optimise Facebook Ads and Google Ads campaigns to get more leads and decrease CPA.

See what we’ve been working on this December. During the past month, we have introduced a new approach to conversion analysis, set up real-time GA4 data streaming, added the ability to connect multiple GA properties, and more. Also, there’s a huge UI improvement waiting for you. Read on!

We cover some of the top marketing analytics tools you can use to enhance your strategy and increase your ROI. Don't miss these tools in 2023!

CEO and founder of SegmentStream Constantine Yurevich continues to share insights on marketing attribution and analytics in the series of articles for Forbes Tech Council. This time, he discusses measurement approaches and which of them can survive in the cookieless world.

Today, marketers are still relying on traditional attribution models to evaluate campaign performance. They still use attribution to assess the value of marketing activities, but as customers’ journeys get more complicated, it is no longer reasonable to rely on old-school methods.

Bad data costs companies tons of money every year, especially when it comes to advertising analytics. That's why it is important to use reliable Google Ads analytics tools, and this is exactly what we are discussing in this article.

As we approach the end of the year, it is time to look back and see what we've accomplished in 2022.

Read our latest case study to find out how Lanieri collaborated with SegmentStream to increase the efficiency of Google Ads and Facebook Ads campaigns during Black Friday — the most expensive period in the digital marketing calendar.