SegmentStream Blog

See what we've been working on this March. During the past month, we have increased the speed of all calculations and made creating ML models easier. Read on!

Cookie restrictions and tracking regulations make traditional attribution inaccurate. See how ML and AI-driven marketing attribution change the game and shape the future.

Learn about the top 3 challenges modern marketers face in marketing attribution due to tracking restrictions and how to overcome them..

A DTC icon, SNOW, has partnered with SegmentStream to drive digital marketing growth in the post-cookie world.

We are proud to be invited as a speaker at ShopTalk Europe 2023!

In the recent Shopify podcast eCommerce Fastlane, co-founder & CRO of SegmentStream Pavel Petrinich talks about how marketing attribution is broken for Shopify stores, and how Conversion Modelling may be a good solution.

CEO and founder of SegmentStream Constantine Yurevich shares actionable insights on what CMOs should prioritise during a recession.

Let's explore what we believe is the biggest misconception about attribution and how to work through them to better measure the impact of your marketing efforts.

See what we've been working on this February. During the past month, we introduced the notification centre, improved the process of creating new reports, enhanced user guidance, and changed how the domains are whitelisted. Read on!

In this article, we're digging deeper into the topic of marketing attribution: benefits, attribution models, and typical challenges.