SegmentStream on Forbes Councils — Major predictions for marketing in 2023

In his article for Forbes Councils, CEO of SegmentStream Constantine Yurevich some of the key trends and major predictions about the marketing landscape of 2023. And one of the most important predictions is that brands will focus on how to actually measure ad and marketing results — for example, with the help of Conversion Modelling.

Other predictions discussed in the article are: 

• Companies will cut marketing budgets;
• Relying on first-party data will become vital;
• Brands will have to address the privacy changes.

About Forbes Councils

Forbes Tech Council is an invitation-only, professional community for top CEOs and entrepreneurs. On the platform, participants share industry insights and expertise in different tech-related domains.