Company news

In the recent MarTech Podcast, the founder and CEO of SegmentStream Constantine Yurevich talks about how to prepare for the future of marketing which is cookieless. In these conditions, marketers are looking for alternatives to traditional analytics tools.

We’re happy to announce that SegmentStream will participate in SUPERWEEK 2023 in Hungary. Here, founder and CEO at SegmentStream Constantine Yurevich will speak about Conversion Modelling and why businesses should start using it today.

In the recent podcast recorded for Pathmonk, Lukas Haensch and SegmentStream’s Head of Customer Success Ben Ó Mathúin discuss the cookieless future and why traditional attribution tools are no longer the solutions marketers need.

Read our latest case study to find out how OMD MENA collaborated with SegmentStream to increase the efficiency of Google Ads campaigns for their telecom client, Zain KSA.

In 2022, the expo will unite more than 150 experts under one roof speaking about digital marketing, marketing technology, social media, data and analytics, content creation, SEO, and other topics.

In the recent podcast recorded for DTC, Eric Dyck and Constantine Yurevich discuss multi-device customer experiences and why marketing attribution can no longer deal with complex user journeys. In other words — why marketing attribution is dead.

We are happy to announce that SegmentStream became an official Meta Business Partner this month. The “Badged” partnership status ensures SegmentStream meets Meta’s high standards and is an acknowledgement of the excellent product innovation and service levels SegmentStream strives to deliver.

To remain competitive in the market, the team at Cosatto uses paid advertising to drive more purchases from their website. Particular challenges motivated the team to turn to SegmentStream — and the positive results didn’t take long to show!

What happened with marketing analytics in the past few years. Why is marketing attribution on its way out? How to measure your marketing in a cookieless world? Watch this video to find out.

We’re excited to announce that our team is not only attending, but speaking at one of the best events in the AdTech calendar.