Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success
On the podcast, Ben talks about what role SegmentStream plays in the future of marketing attribution, and what power Conversion Modelling holds.
Interested in the topic? Continue learning here:
Cross-device and cross-browser customer journeys make proper conversion attribution a nightmare. The usual attribution tools and approaches can no longer handle complex customer journeys. As a result, the initial touchpoints often get no credit despite being the most valuable source that actually led to the conversion. SegmentStream solves the exact issue — the Conversion Modelling Platform helps businesses analyse and optimise the performance of their marketing campaigns in a world where you can’t stitch the entire customer journey.
About Pathmonk Podcast
Pathmonk Podcast delivers the latest growth marketing insights in a format of short 20-minute podcasts sharing data-backed success and failure stories. It’s a fast and effective show brought to marketers by marketers.
You might also be interested in
Product updates for April’23Learn more
Predictive vs Data-Driven Marketing Attribution ModelsLearn more
SegmentStream on Forbes Councils — how can advertisers navigate without cookies?Learn more
Never miss an article
Get the latest articles, event invitations and product updates delivered straight to your inbox.
Thank you! You’ve been signed up for our newsletter.
Get started with SegmentStream
Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.