![Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success](/assets/uploads/blog/pathmonk-podcast-ben.png)
Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success
![Future of marketing attribution — listen to the podcast with SegmentStream’s Head of Customer Success](/assets/uploads/blog/pathmonk-podcast-ben.png)
On the podcast, Ben talks about what role SegmentStream plays in the future of marketing attribution, and what power Conversion Modelling holds.
Interested in the topic? Continue learning here:
Cross-device and cross-browser customer journeys make proper conversion attribution a nightmare. The usual attribution tools and approaches can no longer handle complex customer journeys. As a result, the initial touchpoints often get no credit despite being the most valuable source that actually led to the conversion. SegmentStream solves the exact issue — the Conversion Modelling Platform helps businesses analyse and optimise the performance of their marketing campaigns in a world where you can’t stitch the entire customer journey.
About Pathmonk Podcast
Pathmonk Podcast delivers the latest growth marketing insights in a format of short 20-minute podcasts sharing data-backed success and failure stories. It’s a fast and effective show brought to marketers by marketers.
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