New case study — see how Cosatto increased sales with SegmentStream

Cosatto is a popular global nursery brand that manufactures travel systems, car seats, and other products. The brand is well-known for its bright designs and award-winning baby products.

To remain competitive in the market, the team at Cosatto uses paid advertising to drive more purchases from their website. Unfortunately, in today’s omnichannel world it is hard to observe customer journeys precisely, and ad platforms don’t get enough feedback signals about the value of ad clicks. As a result, marketers at Cosatto struggled with ad campaign performance, the inability to scale their audiences, and the lack of data used for budget allocation decisions.

These challenges motivated the team at Cosatto to turn to SegmentStream for our Conversion Modelling platform — and the positive results didn’t take long to show!

The results are impressive:

• 126% increase in purchases from Google Ads after the first month, with a further 190% increase in purchases the two months after
• Improvement in the entire marketing mix: 25% more total purchases and a 12% decrease in cost per purchase

For more details on how Cosatto managed to boost its marketing activities read our case study.