OMD MENA partners with SegmentStream to drive Zain KSA’s rapid digital growth

We are proud to announce a new client partnership with OMD MENA – a part of the largest media agency network, on behalf of Zain KSA, Saudi Arabia branch of a leading mobile voice and data services operator with a commercial footprint in 7 Middle Eastern and African countries.

About OMD:

Omnicom Media Group Agency OMD Worldwide has been named the best performing global media network. OMD works with Apple, McDonald’s, Google, Renault, SAP and other leading companies in 100+ countries to accelerate their business transformation agendas to fuel growth.

About Zain:

Zain is the pioneer of mobile telecommunications in the Middle East, founded in 1983. Zain is a leading mobile voice and data services operator with a commercial footprint in 7 Middle Eastern and African countries with a workforce of over 7,500 providing a comprehensive range of mobile voice and data services to over 50.9 million active individual and business customers.

As the digital marketing landscape is changing rapidly, to stay on top of their game, brands and agencies are now constantly re-evaluating their tools, approaches and operations to best address new consumer realities. We are proud that OMD MENA on Behalf of Zain KSA have chosen the SegmentStream Conversion Modelling Platform to discover the new approach for marketing measurement and optimisation in a modern cookieless world.