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Incrementality Testing vs SegmentStream: What’s the difference?
What are the pros and cons of Incrementality testing vs SegmentStream's approach, and how do they compare to each other? Read this article to find out.
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Product updates for July'22
There are 3 powerful new features we're delighted to share with you this month: “Conversions” section UI update, Reports enhancement and better stitching quality display.
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Product updates for June'22
Try out Conversion Comparison Mode, explore a new metric and dimensions in Reports, and learn about other new exciting features launched in June.
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SegmentStream accepted into Forbes Technology Council
We are thrilled to share that Constantine Yurevich, CEO of SegmentStream has been selected to be a member of the Forbes Technology Council.
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Marketing Mix Modelling vs SegmentStream: What’s the difference?
In this article we take a closer look at these solutions: which analytical approach they use, whether they cover ITP and cross-device customer journeys, how they work with digital ad optimisation and which one to choose for particular use cases.
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Product updates for May'22
We are glad to share a few highlights on how SegmentStream Conversion Modelling Platform is evolving by introducing new product features that our team launched over the last month.
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L’Oréal partners with SegmentStream
We are thrilled to announce a new client partnership with Lancôme – a French perfumes and cosmetics house that is a part of the L'Oréal Luxury Products division.
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Multi-Touch Attribution vs SegmentStream: What’s the difference?
How SegmentStream compare to other marketing measurement approaches?
Read this article to learn more about SegmentStream, how it is different to Multi-Touch Attribution and what they have in common.
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OMD MENA partners with SegmentStream to drive Zain KSA’s rapid digital growth
We are proud to announce a new client partnership with OMD MENA – a part of the largest media agency network, on behalf of Zain KSA, Saudi Arabian branch of a leading mobile voice and data services operator with a commercial footprint in 7 Middle Eastern and African countries.
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We are happy to welcome Kave Home to our SegmentStream family of customers!
Learn how Kave Home uses SegmentStream platform to analyse overall marketing performance and understand the proper impact of each marketing campaign in a multi-channel and multi-device customer journey.
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