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Emerging trends in marketing attribution and analytics for 2023
The digital marketing landscape is changing drastically, cookie limitations and tracking restrictions are the number-one factors that motivate the industry to develop. Let's review the top 6 marketing attribution trends for 2023 that dominate the industry this year.
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Product updates for March'23
See what we've been working on this March. During the past month, we have increased the speed of all calculations and made creating ML models easier. Read on!
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Future of marketing attribution: how AI changes the game
Cookie restrictions and tracking regulations make traditional attribution inaccurate. See how ML and AI-driven marketing attribution change the game and shape the future.
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Why Google Analytics and Facebook data don’t match
Discussing the discrepancies in metrics between Facebook Ads and Google Analytics, how SegmentStream displays them in reports, and why they differ.
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Marketing attribution: common challenges and how to overcome them
Learn about the top 3 challenges modern marketers face in marketing attribution due to tracking restrictions and how to overcome them..
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SegmentStream is delighted to welcome SNOW to its growing family of Direct-to-Consumer customers
A DTC icon, SNOW, has partnered with SegmentStream to drive digital marketing growth in the post-cookie world.
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SegmentStream at ShopTalk Europe 2023
We are proud to be invited as a speaker at ShopTalk Europe 2023!
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Best marketing attribution tools 2023: pros and cons
In this series of articles we’re exploring all things marketing attribution, and this time we’re reviewing the best marketing attribution tools for 2023 that each marketer should know about.
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How to fix broken attribution for Shopify stores — SegmentStream’s co-founder for Shopify podcast
In the recent Shopify podcast eCommerce Fastlane, co-founder & CRO of SegmentStream Pavel Petrinich talks about how marketing attribution is broken for Shopify stores, and how Conversion Modelling may be a good solution.
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SegmentStream on Forbes Councils — navigating your digital marketing strategy during a recession
CEO and founder of SegmentStream Constantine Yurevich shares actionable insights on what CMOs should prioritise during a recession.
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