SegmentStream Blog

Instead of extending your daily budget limit to increase the conversion rates for your paid ads, consider these five conversion rate optimisation best practices that can help you improve your ad performance.

Read our latest case study to find out how BGMoney, a US financial company, collaborated with SegmentStream to get more qualified leads and drastically cut costs per lead.

Machine Learning is a modern technology that tremendously impacts digital marketing and advertising. But how exactly ML works in ad platforms and what benefits does it bring?

Attend our keynote session on the 1st of March, 2023.

See what we've been working on this January. During the past month, we introduced incremental conversions and a new way to calculate conversion value, added new dimensions to reports, and made UI improvements. Read on!

Performance Max is a great type of automated campaign in Google Ads. However, as it is fully ML-based, it needs as many signals as possible to operate effectively, especially for lead generation businesses. How can you boost it with SegmentStream?

Read our latest case study to find out how KitchenAid, an American brand of premium home appliances, collaborated with SegmentStream to grow revenue, improve ROAS, and enhance budget allocation.

2023 is sure to bring major changes to the marketing landscape. Some of the factors to consider are the ongoing economic downturn, shifting consumer preferences, and rising privacy concerns.

We look at the best marketing tools for small businesses and startups that show if you’re spending your advertising budget in the right places

You must have heard by now Google’s plan to move from Universal Analytics to Google Analytics 4 (GA4) in July. But what does this really mean for marketers, and how can you prepare for it?