SegmentStream Blog

Go beyond just the click with SegmentStream's view-through attribution model.

Discover how Apple's Link Tracking Protection might shake up the way we measure our marketing success. We'll break down how it works, check out if UTMs and Google click IDs get hit, and talk about what solutions we've got on hand.

Breaking down 'ad platform bias' and its effect on advertisers. Discover 4 solutions to ensure your decisions are backed by trustworthy data.

Watch a practical use case, comparing the Last Non-Direct Click attribution view with SegmentStream's ML Post-Click model.

During the past 2 months, we have launched a self-service free trial, enhanced our GA4 and data warehouse integrations and added several updates to the Notification Centre.

Exploring why ad platforms claim too much credit for driving conversions.

See what we've been working on this April. During the past month, we have added new metrics to reports and ensured that all data from connected data sources starts loading immediately. Read on!

Why traditional models are fading and how predictive methods are taking the lead in marketing attribution.

CEO and founder of SegmentStream Constantine Yurevich shares his thoughts on how advertisers can navigate in a cookieless world.

In this article, we will be reviewing marketing attribution models, typical challenges that prevent them from providing adequate results, and how to pick the most suitable one for your business.