SegmentStream Blog

Categories filter

Blog articles

How does iOS 17 affect marketing attribution?

How does iOS 17 affect marketing attribution?

Discover how Apple's Link Tracking Protection might shake up the way we measure our marketing success. We'll break down how it works, check out if UTMs and Google click IDs get hit, and talk about what solutions we've got on hand.
Articles
Learn more
[VIDEO] Can we really trust ad platforms' reporting?

[VIDEO] Can we really trust ad platforms' reporting?

Breaking down 'ad platform bias' and its effect on advertisers. Discover 4 solutions to ensure your decisions are backed by trustworthy data.
Articles
Learn more
Last Non-Direct Click vs. SegmentStream’s attribution

Last Non-Direct Click vs. SegmentStream’s attribution

Watch a practical use case, comparing the Last Non-Direct Click attribution view with SegmentStream's ML Post-Click model.
Articles
Learn more
Product updates for May-June’23

Product updates for May-June’23

During the past 2 months, we have launched a self-service free trial, enhanced our GA4 and data warehouse integrations and added several updates to the Notification Centre.
Product updates
Learn more
Can you trust the results your ad platforms are reporting?

Can you trust the results your ad platforms are reporting?

Exploring why ad platforms claim too much credit for driving conversions.
Articles
Learn more
Product updates for April’23

Product updates for April’23

See what we've been working on this April. During the past month, we have added new metrics to reports and ensured that all data from connected data sources starts loading immediately. Read on!
Product updates
Learn more
Predictive vs Data-Driven marketing attribution

Predictive vs Data-Driven marketing attribution

Why traditional models are fading and how predictive methods are taking the lead in marketing attribution.
Articles
Learn more
SegmentStream on Forbes Councils — how can advertisers navigate without cookies?

SegmentStream on Forbes Councils — how can advertisers navigate without cookies?

CEO and founder of SegmentStream Constantine Yurevich shares his thoughts on how advertisers can navigate in a cookieless world.
Articles
Learn more
Marketing attribution models explained: which one is the best for your business?

Marketing attribution models explained: which one is the best for your business?

In this article, we will be reviewing marketing attribution models, typical challenges that prevent them from providing adequate results, and how to pick the most suitable one for your business.
Articles
Learn more
Product updates for March'23

Product updates for March'23

See what we've been working on this March. During the past month, we have increased the speed of all calculations and made creating ML models easier. Read on!
Product updates
Learn more

Optimal marketing

Achieve the most optimal marketing mix with SegmentStream

Request a demo
Optimal marketing image