L'Oréal Luxe achieved 57% sales growth for Lancôme's D2C website. How? Read case study to find out

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5 ways to increase conversion rates for paid ads in 2023

5 ways to increase conversion rates for paid ads in 2023

Instead of extending your daily budget limit to increase the conversion rates for your paid ads, consider these five conversion rate optimisation best practices that can help you improve your ad performance.
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New case study - see how BMG Money increased qualified leads by 42% with SegmentStream

New case study - see how BMG Money increased qualified leads by 42% with SegmentStream

Read our latest case study to find out how BGMoney, a US financial company, collaborated with SegmentStream to get more qualified leads and drastically cut costs per lead.
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Evolution of digital marketing: How advertising platforms use Machine Learning

Evolution of digital marketing: How advertising platforms use Machine Learning

Machine Learning is a modern technology that tremendously impacts digital marketing and advertising. But how exactly ML works in ad platforms and what benefits does it bring?
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SegmentStream at Performance Marketing Unlocked 2023

SegmentStream at Performance Marketing Unlocked 2023

Attend our keynote session on the 1st of March, 2023.
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Product updates for January'23

Product updates for January'23

See what we've been working on this January. During the past month, we introduced incremental conversions and a new way to calculate conversion value, added new dimensions to reports, and made UI improvements. Read on!
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How to maximise Google Ads Performance Max results for lead generation businesses

How to maximise Google Ads Performance Max results for lead generation businesses

Performance Max is a great type of automated campaign in Google Ads. However, as it is fully ML-based, it needs as many signals as possible to operate effectively, especially for lead generation businesses. How can you boost it with SegmentStream?
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New case study - see how KitchenAid got +15% revenue from Google Ads Performance Max campaigns with SegmentStream

New case study - see how KitchenAid got +15% revenue from Google Ads Performance Max campaigns with SegmentStream

Read our latest case study to find out how KitchenAid, an American brand of premium home appliances, collaborated with SegmentStream to grow revenue, improve ROAS, and enhance budget allocation.
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SegmentStream on Forbes Councils — Major predictions for marketing in 2023

SegmentStream on Forbes Councils — Major predictions for marketing in 2023

2023 is sure to bring major changes to the marketing landscape. Some of the factors to consider are the ongoing economic downturn, shifting consumer preferences, and rising privacy concerns.
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Top 8 marketing tools for small businesses and startups in 2023

Top 8 marketing tools for small businesses and startups in 2023

We look at the best marketing tools for small businesses and startups that show if you’re spending your advertising budget in the right places
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The migration to GA4: a step by step guide

The migration to GA4: a step by step guide

You must have heard by now Google’s plan to move from Universal Analytics to Google Analytics 4 (GA4) in July. But what does this really mean for marketers, and how can you prepare for it?
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