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May 25, 4:00 PM (UK) | Live Webinar: Marketing Analytics in a Cookieless World

May 25, 4:00 PM (UK) | Live Webinar: Marketing Analytics in a Cookieless World

We invite you to join us online on May 25th to learn more about Conversion Modelling and how it solves marketing attribution in a cookieless world.
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Introducing SegmentStream Conversion Modelling Platform

Introducing SegmentStream Conversion Modelling Platform

We are glad to share with you the new state of our cookieless marketing measurement solution — Conversion Modelling Platform. Read more about this huge product update and our new positioning.
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We are happy to welcome Kave Home to our SegmentStream family of customers!

We are happy to welcome Kave Home to our SegmentStream family of customers!

Learn how Kave Home uses SegmentStream platform to analyse overall marketing performance and understand the proper impact of each marketing campaign in a multi-channel and multi-device customer journey.
Company news
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We are thrilled to have Ribble Cycles in our SegmentStream family of customers!

We are thrilled to have Ribble Cycles in our SegmentStream family of customers!

Innovation is at the core of everything at Ribble, including their marketing activities. That’s why Ribble’s team decided to partner with SegmentStream to promote their bikes more efficiently by applying the power of the latest big data and AI technologies to their digital channels.
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Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)

Why Upper Funnel Campaigns Don't Get Enough Credit In Analytics (And How To Solve It)

Upper funnel campaigns often do not get enough credit in analytics because of outdated marketing attribution models. In this article, we will take a look at how to deal with this issue, so you can better optimise your marketing mix.
Articles
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How Machine Learning Can Finally Solve “(direct)/(none)”

How Machine Learning Can Finally Solve “(direct)/(none)”

Learn why cross-device, cross-platform, and private browsing is a huge problem for every company that heavily invests in digital marketing, and how the most innovative companies implement machine learning to solve their marketing attribution problem.
Articles
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We've become an official Google Cloud Platform Partner!

We've become an official Google Cloud Platform Partner!

We are happy to announce that we've become an official GCP Partner!
Company news
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SegmentStream has become a certified Google Marketing Platform partner

SegmentStream has become a certified Google Marketing Platform partner

This is an important recognition of SegmentStream expertise and technologies in the area of marketing analytics & data intelligence.
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