SegmentStream Blog

The digital marketing landscape is changing drastically, cookie limitations and tracking restrictions are the number-one factors that motivate the industry to develop. Let's review the top 6 marketing attribution trends.

Starting November 17, the European Data Protection Board states that Meta can no longer use personalized ad targeting in Europe. Let's see how Meta reacted and what does it mean for marketers.

We're excited to share our latest platform update — the AI-powered Marketing Mix Optimization module.

Explore detailed user journeys, better evaluate top-of-funnel with view-through attribution and see other exciting features we've introduced in the last quarter.

Go beyond just the click with SegmentStream's view-through attribution model.

Discover how Apple's Link Tracking Protection might shake up the way we measure our marketing success. We'll break down how it works, check out if UTMs and Google click IDs get hit, and talk about what solutions we've got on hand.

Breaking down 'ad platform bias' and its effect on advertisers. Discover 4 solutions to ensure your decisions are backed by trustworthy data.

Watch a practical use case, comparing the Last Non-Direct Click attribution view with SegmentStream's ML Post-Click model.

During the past 2 months, we have launched a self-service free trial, enhanced our GA4 and data warehouse integrations and added several updates to the Notification Centre.

Exploring why ad platforms claim too much credit for driving conversions.