SegmentStream Blog

In this article, I will provide you with the methodology to find the best possible attribution for your business. As you know, choosing the right attribution is crucial for maximizing revenue from your marketing mix.

Post-view attribution is a widely discussed topic in the advertising world, often heralded as a way to measure the unseen, silent magic of ads that supposedly nudge consumers toward purchases without requiring a single click.

At SegmentStream, we continuously refine our attribution models to ensure marketers have the most accurate measurement of their campaign performance. While our Visit Scoring Attribution model has already improved how digital ad impact is measured by focusing on visit quality rather than simplistic rule-based models, we’ve now made it even better.

We’re thrilled to unveil portfolio-level marginal ROAS (mROAS) and marginal CPA (mCPA) metrics —a game-changing feature for smarter budget optimization.

We’re thrilled to announce a major new feature in our Optimization module: Marginal ROAS and Marginal CPA. We believe this is one of the most important updates we’ve ever released, and it will change the way you think about optimizing ad spend.

We are thrilled to announce that SegmentStream has been rated the #1 solution in the categories of "B2C Attribution" and "Custom Attribution" in the recent G2 Summer Reports.

We're thrilled to share with you a new functionality within a SegmentStream platform — Predictive Lead Scoring! This AI-powered solution is specifically aimed at helping lead-generation businesses that struggle with long sales cycles and therefore cannot utilize the ROAS metric for budget allocation or ad campaign optimization.

We’re excited to introduce Optimization History, a groundbreaking feature of the SegmentStream platform designed to help advertisers maximize their revenue from their existing advertising spend.

We are excited to announce enhancements to our Dashboard functionality. With new widget types, advanced filters, and other updates, you can now quickly analyze your most important marketing metrics all on a single screen.