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SegmentStream is now a Microsoft Ads Partner

SegmentStream is now a Microsoft Ads Partner

We're pleased to share that SegmentStream has been recognized as a Microsoft Ads Partner. This partnership with Microsoft Ads reflects our ongoing efforts to provide marketers with a reliable measurement and optimization solution.
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6 emerging trends in marketing attribution

6 emerging trends in marketing attribution

The digital marketing landscape is changing drastically, cookie limitations and tracking restrictions are the number-one factors that motivate the industry to develop. Let's review the top 6 marketing attribution trends.
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Is this the end of Meta’s behavioral targeting?

Is this the end of Meta’s behavioral targeting?

Starting November 17, the European Data Protection Board states that Meta can no longer use personalized ad targeting in Europe. Let's see how Meta reacted and what does it mean for marketers.
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Introducing AI-powered Marketing Mix Optimization

Introducing AI-powered Marketing Mix Optimization

We're excited to share our latest platform update — the AI-powered Marketing Mix Optimization module.
Product Updates
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Product updates for July - September’23

Product updates for July - September’23

Explore detailed user journeys, better evaluate top-of-funnel with view-through attribution and see other exciting features we've introduced in the last quarter.
Product Updates
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Introducing view-through attribution

Introducing view-through attribution

Go beyond just the click with SegmentStream's view-through attribution model.
Product Updates
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How does iOS 17 affect marketing attribution?

How does iOS 17 affect marketing attribution?

Discover how Apple's Link Tracking Protection might shake up the way we measure our marketing success. We'll break down how it works, check out if UTMs and Google click IDs get hit, and talk about what solutions we've got on hand.
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[VIDEO] Can we really trust ad platforms' reporting?

[VIDEO] Can we really trust ad platforms' reporting?

Breaking down 'ad platform bias' and its effect on advertisers. Discover 4 solutions to ensure your decisions are backed by trustworthy data.
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Last Non-Direct Click vs. SegmentStream’s attribution

Last Non-Direct Click vs. SegmentStream’s attribution

Watch a practical use case, comparing the Last Non-Direct Click attribution view with SegmentStream's ML Post-Click model.
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Product updates for May-June’23

Product updates for May-June’23

During the past 2 months, we have launched a self-service free trial, enhanced our GA4 and data warehouse integrations and added several updates to the Notification Centre.
Product Updates
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Optimal marketing

Achieve the most optimal marketing mix with SegmentStream

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