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Last Non-Direct Click vs. SegmentStream’s attribution

Last Non-Direct Click vs. SegmentStream’s attribution

Watch a practical use case, comparing Last Non-Direct Click attribution view with SegmentStream's ML Post-Click model.
Last Non-Direct Click vs. SegmentStream’s attribution Anna Rogozina
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Last Non-Direct Click vs. SegmentStream’s attribution
2 min read

In this video, Anna, a Customer Success Manager at SegmentStream, shares a use case on how to drive insights from the SegmentStream reports.

We’ll compare the Last Non-Direct Click attribution view with SegmentStream’s ML Post-Click model, offering a new perspective on upper-funnel campaigns like Facebook Ads and TikTok.

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