Last Non-Direct Click vs. SegmentStream’s attribution

Watch a practical use case, comparing Last Non-Direct Click attribution view with SegmentStream's ML Post-Click model.

Sophie Renn
Sophie RennEditorial Lead
|August 29, 2023|1 min read
Last Non-Direct Click vs. SegmentStream’s attribution
In this video, Anna, a Customer Success Manager at SegmentStream, shares a use case on how to drive insights from the SegmentStream reports.
We'll compare the Last Non-Direct Click attribution view with SegmentStream's ML Post-Click model, offering a new perspective on upper-funnel campaigns like Facebook Ads and TikTok.