Articles
![[VIDEO] Last Non-Direct Click vs. SegmentStream’s attribution](/assets/uploads/blog/how-to-drive-insights-from-segmentstream’s-reports-blog.svg)
[VIDEO] Last Non-Direct Click vs. SegmentStream’s attribution
Watch a practical use case, comparing Last Non-Direct Click attribution view with SegmentStream's ML Post-Click model.
![[VIDEO] Last Non-Direct Click vs. SegmentStream’s attribution](/assets/uploads/blog/anna-rogozina-author.jpg){kind=small}
Anna Rogozina
2 min read
In this video, Anna, a Customer Success Manager at SegmentStream, shares a use case on how to drive insights from the SegmentStream reports.
We’ll compare the Last Non-Direct Click attribution view with SegmentStream’s ML Post-Click model, offering a new perspective on upper-funnel campaigns like Facebook Ads and TikTok.
You might also be interested in
![[VIDEO] Can we really trust ad platforms' reporting?](/assets/uploads/blog/can-we-really-trust-ad-platforms-reporting_-thumbnail.png)
Never miss an article
Get the latest articles, event invitations and product updates delivered straight to your inbox.
Thank you! You’ve been signed up for our newsletter.
Get started with SegmentStream
Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.
