Articles
Last Non-Direct Click vs. SegmentStream’s attribution
Watch a practical use case, comparing Last Non-Direct Click attribution view with SegmentStream's ML Post-Click model.
Anna Rogozina
2 min read
In this video, Anna, a Customer Success Manager at SegmentStream, shares a use case on how to drive insights from the SegmentStream reports.
We’ll compare the Last Non-Direct Click attribution view with SegmentStream’s ML Post-Click model, offering a new perspective on upper-funnel campaigns like Facebook Ads and TikTok.
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