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How to fix broken attribution for Shopify stores — SegmentStream’s co-founder for Shopify podcast
In the recent Shopify podcast eCommerce Fastlane, co-founder & CRO of SegmentStream Pavel Petrinich talks about how marketing attribution is broken for Shopify stores, and how Conversion Modelling may be a good solution.
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SegmentStream on Forbes Councils — navigating your digital marketing strategy during a recession
CEO and founder of SegmentStream Constantine Yurevich shares actionable insights on what CMOs should prioritise during a recession.
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Marketing attribution is not what you probably think
Let's explore what we believe is the biggest misconception about attribution and how to work through them to better measure the impact of your marketing efforts.
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Product updates for February'23
See what we've been working on this February. During the past month, we introduced the notification centre, improved the process of creating new reports, enhanced user guidance, and changed how the domains are whitelisted. Read on!
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Marketing attribution 101: benefits, models, and challenges
In this article, we're digging deeper into the topic of marketing attribution: benefits, attribution models, and typical challenges.
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New case study — see how L’Oréal Luxe drives sales for Lancôme Mexico with SegmentStream
Read our latest case study to find out how L’Oréal Luxe collaborated with SegmentStream on driving the sales growth for the D2C website of the Lancôme Mexico brand.
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New case study - see how BMG Money increased qualified leads by 42% with SegmentStream
Read our latest case study to find out how BGMoney, a US financial company, collaborated with SegmentStream to get more qualified leads and drastically cut costs per lead.
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Evolution of digital marketing: How advertising platforms use Machine Learning
Machine Learning is a modern technology that tremendously impacts digital marketing and advertising. But how exactly ML works in ad platforms and what benefits does it bring?
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SegmentStream at Performance Marketing Unlocked 2023
Attend our keynote session on the 1st of March, 2023.
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Product updates for January'23
See what we've been working on this January. During the past month, we introduced incremental conversions and a new way to calculate conversion value, added new dimensions to reports, and made UI improvements. Read on!
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