SegmentStream Blog
Categories filter
Blog articles
Product updates October-December’23
Introducing updates to the Reporting and Marketing Mix Optimization modules: Scenario Planning and Channel Grouping features.
Product Updates
Learn more
SegmentStream is now a Microsoft Ads Partner
We're pleased to share that SegmentStream has been recognized as a Microsoft Ads Partner. This partnership with Microsoft Ads reflects our ongoing efforts to provide marketers with a reliable measurement and optimization solution.
Company News
Learn more
6 emerging trends in marketing attribution
The digital marketing landscape is changing drastically, cookie limitations and tracking restrictions are the number-one factors that motivate the industry to develop. Let's review the top 6 marketing attribution trends.
Articles
Learn more
Is this the end of Meta’s behavioral targeting?
Starting November 17, the European Data Protection Board states that Meta can no longer use personalized ad targeting in Europe.
Let's see how Meta reacted and what does it mean for marketers.
Articles
Learn more
Introducing AI-powered Marketing Mix Optimization
We're excited to share our latest platform update — the AI-powered Marketing Mix Optimization module.
Product Updates
Learn more
Product updates for July - September’23
Explore detailed user journeys, better evaluate top-of-funnel with view-through attribution and see other exciting features we've introduced in the last quarter.
Product Updates
Learn more
Introducing view-through attribution
Go beyond just the click with SegmentStream's view-through attribution model.
Product Updates
Learn more
How does iOS 17 affect marketing attribution?
Discover how Apple's Link Tracking Protection might shake up the way we measure our marketing success. We'll break down how it works, check out if UTMs and Google click IDs get hit, and talk about what solutions we've got on hand.
Articles
Learn more
![[VIDEO] Can we really trust ad platforms' reporting?](/assets/uploads/blog/can-we-really-trust-ad-platforms-reporting_-thumbnail.png)
[VIDEO] Can we really trust ad platforms' reporting?
Breaking down 'ad platform bias' and its effect on advertisers. Discover 4 solutions to ensure your decisions are backed by trustworthy data.
Articles
Learn more
Last Non-Direct Click vs. SegmentStream’s attribution
Watch a practical use case, comparing the Last Non-Direct Click attribution view with SegmentStream's ML Post-Click model.
Articles
Learn more
Optimal marketing
Achieve the most optimal marketing mix with SegmentStream
Talk to expert
