Product Updates
Introducing Predictive Lead Scoring
We're thrilled to share with you a new functionality within a SegmentStream platform — Predictive Lead Scoring! This AI-powered solution is specifically aimed at helping lead-generation businesses that struggle with long sales cycles and therefore cannot utilize the ROAS metric for budget allocation or ad campaign optimization.
Product Updates
Predictive Lead Scoring by SegmentStream helps to switch from quantity to quality, providing accurate, real-time monetary value insights about each incoming lead.
This not only enhances your budget allocation but also improves Google and Meta Ads performance by leveraging their Value-Based Bidding strategies.
Leverage Al to identify which leads are most likely to convert based on your own historical 1st party data!
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