Marginal ROAS and CPA now available at Portfolio level

Now, you can analyze how incremental budget adjustments across your entire portfolio impact efficiency (mCPA) or profitability (mROAS) based on your optimization goal.

Why This Matters

When increasing ad spend, diminishing returns often come into play. Even if your past average CPA or ROAS looks great, higher spending can reduce efficiency and profitability. Without the right tools, scaling budgets can feel like a guessing game.

With this update, SegmentStream takes the guesswork out of budget decisions. By analyzing the relationship between ad spend and overall portfolio conversions, we generate a diminishing return curve that predicts:

• How much incremental revenue or conversions you can expect from scaling your portfolio budget by 15%, 30%, or more.
• Where to stop scaling to maintain efficiency and profitability.

A Complete View of Portfolio Performance

For the first time, you can see the full picture of how incremental budget changes affect your entire portfolio, not just individual campaigns. This empowers you to allocate your budget more effectively, align spending with your optimization goals, and maximize the impact of every dollar.

With portfolio-level marginal ROAS and CPA, you can scale your budgets confidently, knowing exactly when and where your investments will deliver the best results.