All articles
Product Updates
Integrate self-reported attribution into your MTA reports

Integrate self-reported attribution into your MTA reports

SegmentStream now integrates self-reported attribution answers to multi-touch attribution reports!
Product Updates
Integrate self-reported attribution into your MTA reports

We’re excited to announce a new ✨ product update — Re-Attribution.

If you’re collecting self-reported attribution insights (e.g. “How did you find out about us?”) — whether through predefined answers or free-form fields — you’ll often notice that people respond with channels like “Facebook” or “Instagram,” even though your analytics attribute the conversion to Direct or Brand.

With this new update, self-reported attribution is now fully compatible with SegmentStream’s MTA reporting, enabling deterministic, user-level analysis.

For some clients Facebook’s ROAS nearly tripled after re-attribution, while ROAS for brand campaigns dropped — clearly illustrating how much traditional models tend to over-credit them.

Re-attribution Example

See SegmentStream in action
Find out the true value of your website traffic sources and boost online ads' performance
Talk to expert
Thank you!
We'll get back to you within 24 hours.

You might also be interested in

More articles

Optimal marketing

Achieve the most optimal marketing mix with SegmentStream

Talk to expert
Optimal marketing image