SegmentStream Product Updates — May 2025

Multi-Touch Attribution, Powered by Visit Scoring

SegmentStream now supports deterministic multi-touch attribution, where sales credit is distributed between touchpoints that led to a particular conversion. Visit Scoring ensures that each touchpoint receives fair credit based on its incremental contribution to conversion. 

Learn more about Visit Scoring MTA

New Customer Journey Analysis

We’ve launched a new Customer Journey report, available when the Client ID dimension is added to your reports. Combined with deterministic MTA, this enables you to clearly see how conversion credit is distributed across different touchpoints in the customer journey.

Automated Budget Allocation for LinkedIn Ads

SegmentStream now supports automatic budget allocation for LinkedIn Ads — even when using a Manual CPC bidding strategy.

Support for ‘Cost Cap’ Strategy in Meta Ads Optimization

Our platform now fully supports Cost Cap budget optimization for Meta Ads — including at the Ad Set level — enabling more efficient and cost-effective campaign performance.

Automated Google Sheets Export

You can now export your SegmentStream data to Google Sheets in a fully automated, daily-updated format. No more manual exporting needed.

Interested to learn more?

Don’t hesitate to reach out to your SegmentStream representative, or book a demo with our team.