SegmentStream Product Updates — May 2025
We’re excited to introduce several major updates to the SegmentStream platform — continuing our mission to improve measurement accuracy and empower AI-powered optimization.
Sophie RennEditorial Lead
|May 23, 2025|2 min read
Multi-Touch Attribution, Powered by Visit Scoring
SegmentStream now supports deterministic multi-touch attribution, where sales credit is distributed between touchpoints that led to a particular conversion. Visit Scoring ensures that each touchpoint receives fair credit based on its incremental contribution to conversion.
New Customer Journey Analysis
We’ve launched a new Customer Journey report, available when the Client ID dimension is added to your reports. Combined with deterministic MTA, this enables you to clearly see how conversion credit is distributed across different touchpoints in the customer journey.
Automated Budget Allocation for LinkedIn Ads
SegmentStream now supports automatic budget allocation for LinkedIn Ads — even when using a Manual CPC bidding strategy.
Support for ‘Cost Cap’ Strategy in Meta Ads Optimization
Our platform now fully supports Cost Cap budget optimization for Meta Ads — including at the Ad Set level — enabling more efficient and cost-effective campaign performance.
Automated Google Sheets Export
You can now export your SegmentStream data to Google Sheets in a fully automated, daily-updated format. No more manual exporting needed.
Interested to learn more?
Don’t hesitate to reach out to your SegmentStream representative, or book a demo with our team.