Apply portfolio budget recommendations in one click

One-Click Budget Optimization

Until now, our Marketing Mix Optimization module has provided actionable, data-driven budget allocation recommendations based on marginal ROAS and CPA, allowing you to maximize ad performance. Now, you can instantly apply recommended budget changes across your channel portfolio with a single click.

Step 1: Click the Apply button

Step 2: Review and confirm the changes

Step 3: Budget changes have been applied! 🎉

The Power of Marginal ROAS in Action

By leveraging our proprietary marginal ROAS and CPA calculations, SegmentStream identifies precisely which campaigns deserve more budget and which should be scaled back. The self-serve budget changes application feature now puts this power directly in your hands.

You can learn more about Marginal ROAS in these product updates:

• Introducing Marginal ROAS and CPA
• Marginal ROAS and CPA now available at Portfolio level

Getting Started

This feature is now available to all Marketing Mix Optimization users. Simply navigate to your cross-channel portfolio dashboard and look for the “Apply” button next to your budget recommendations.

While single-channel portfolio execution is now live, we’re working toward enabling multi-channel budget application — so you can optimize spend across all key platforms from one place.

Schedule a demo with our team to see the new self-serve budget allocation feature in action.