Product Updates

During the past 2 months, we have launched a self-service free trial, enhanced our GA4 and data warehouse integrations and added several updates to the Notification Centre.

See what we've been working on this April. During the past month, we have added new metrics to reports and ensured that all data from connected data sources starts loading immediately. Read on!

See what we've been working on this March. During the past month, we have increased the speed of all calculations and made creating ML models easier. Read on!

See what we've been working on this February. During the past month, we introduced the notification centre, improved the process of creating new reports, enhanced user guidance, and changed how the domains are whitelisted. Read on!

See what we've been working on this January. During the past month, we introduced incremental conversions and a new way to calculate conversion value, added new dimensions to reports, and made UI improvements. Read on!

See what we’ve been working on this December. During the past month, we have introduced a new approach to conversion analysis, set up real-time GA4 data streaming, added the ability to connect multiple GA properties, and more. Also, there’s a huge UI improvement waiting for you. Read on!

See what we’ve been working on this November. During the past month, we have introduced the ability to create new and custom attribution models, and enhanced a couple of other processes like Google Ads export flow. There are also some UI improvements that you’ll definitely enjoy. Read on!

See what we’ve been working on this October. During the past month, we implemented new features for user management and a date comparison mode. Also, you’ll definitely like the improvements under Reports — working with data is now way more user-friendly than ever. Read on!

During the month of September, we made it possible to create ML models just with one click. We have also simplified the process of creating Modelled Conversions and enhanced Modelled Conversions export. Read on to learn more!

See what we’ve been working on in August. Explore important new features like Google Analytics 4 export and find out about updates in Reporting and Conversion Management.