Articles

Cookie restrictions and tracking regulations make traditional attribution inaccurate. See how ML and AI-driven marketing attribution change the game and shape the future.

Discussing the discrepancies in metrics between Facebook Ads and Google Analytics, how SegmentStream displays them in reports, and why they differ.

Learn about the top 3 challenges modern marketers face in marketing attribution due to tracking restrictions and how to overcome them..

In this series of articles we’re exploring all things marketing attribution, and this time we’re reviewing the best marketing attribution tools for 2023 that each marketer should know about.

CEO and founder of SegmentStream Constantine Yurevich shares actionable insights on what CMOs should prioritise during a recession.

Let's explore what we believe is the biggest misconception about attribution and how to work through them to better measure the impact of your marketing efforts.

In this article, we're digging deeper into the topic of marketing attribution: benefits, attribution models, and typical challenges.

Instead of extending your daily budget limit to increase the conversion rates for your paid ads, consider these five conversion rate optimisation best practices that can help you improve your ad performance.

Machine Learning is a modern technology that tremendously impacts digital marketing and advertising. But how exactly ML works in ad platforms and what benefits does it bring?

Performance Max is a great type of automated campaign in Google Ads. However, as it is fully ML-based, it needs as many signals as possible to operate effectively, especially for lead generation businesses. How can you boost it with SegmentStream?