126% more leads from Google after implementing SegmentStream Read case study

Articles

Why Conversion Modelling is the easiest way to get better results from Smart Bidding ad campaigns

Why Conversion Modelling is the easiest way to get better results from Smart Bidding ad campaigns

Ad platforms heavily rely on conversions as feedback signals. But due to complex customer journeys and cookie restrictions, the majority of ad clicks do not receive any value at all. In this article learn how to overcome this problem with Conversion Modelling.
Articles
Learn more
Incrementality Testing vs Conversion Modelling: What’s the difference?

Incrementality Testing vs Conversion Modelling: What’s the difference?

What are the pros and cons of Incrementality testing vs Conversion Modelling approaches, and how they compare to each other? Read this article to find out.
Articles
Learn more
How Conversion Modelling helps improve Facebook Ads & Google Ads performance

How Conversion Modelling helps improve Facebook Ads & Google Ads performance

Find out how Conversion Modelling solves two major challenges in marketing analytics and helps ramp up online ads performance.
Articles
Learn more
How we use SegmentStream to drive leads from paid search

How we use SegmentStream to drive leads from paid search

B2B segment is one of the most challenging in relation to customer acquisition. If not for SegmentStream we would never be able to compete in paid search against multi-million dollar companies. Read on to learn why.
Articles
Learn more
How to send Google Client ID to your CRM: a guide for lead generation businesses

How to send Google Client ID to your CRM: a guide for lead generation businesses

In this article learn how to send Google Client ID to your CRM. Based on this ID, you can set up an end-to-end analytics to understand how your marketing activities result in valuable actions throughout the sales cycle and use them as optimisation objectives.
Articles
Learn more
How to optimise Facebook Ads and Google Ads if you don’t have enough conversions

How to optimise Facebook Ads and Google Ads if you don’t have enough conversions

In this article, learn how many conversions do you need for proper optimisation in Facebook Ads and Google Ads and what can you do if you don’t have enough conversions to optimise correctly.
Articles
Learn more
Why you should switch your campaign optimisation from Conversions to Modelled Conversions

Why you should switch your campaign optimisation from Conversions to Modelled Conversions

Find out why switching to Conversion Modelling enhances ad optimisation, faster campaign learning and scale your target audience.
Articles
Learn more
Marketing Mix Modelling vs Conversion Modelling: What’s the difference?

Marketing Mix Modelling vs Conversion Modelling: What’s the difference?

In this article we take a closer look at these solutions: which analytical approach they use, whether they cover ITP and cross-device customer journeys, how they work with digital ad optimisation and which one to choose for particular use cases.
Articles
Learn more
How to finally solve the Limited Learning problem in Facebook Ads and Google Ads

How to finally solve the Limited Learning problem in Facebook Ads and Google Ads

It’s not always easy to get the proper amount of conversions for adequate algorithms’ training. Also, if the sales cycle is long, ad platforms are not able to properly track a conversion due to short attribution windows. Learn how to solve this problem using Conversion Modelling.
Articles
Learn more
Multi-Touch Attribution vs Conversion Modelling: What’s the difference?

Multi-Touch Attribution vs Conversion Modelling: What’s the difference?

How Conversion Modelling compares to other marketing measurement approaches? Read this article to learn more about Conversion Modelling, how it is different to Multi-Touch Attribution and what do they have in common.
Articles
Learn more

Get started with SegmentStream

Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.