Articles

In this article, we will be reviewing marketing attribution models, typical challenges that prevent them from providing adequate results, and how to pick the most suitable one for your business.

Cookie restrictions and tracking regulations make traditional attribution inaccurate. See how ML and AI-driven marketing attribution change the game and shape the future.

Learn about the top 3 challenges modern marketers face in marketing attribution due to tracking restrictions and how to overcome them..

CEO and founder of SegmentStream Constantine Yurevich shares actionable insights on what CMOs should prioritise during a recession.

Let's explore what we believe is the biggest misconception about attribution and how to work through them to better measure the impact of your marketing efforts.

In this article, we're digging deeper into the topic of marketing attribution: benefits, attribution models, and typical challenges.

Machine Learning is a modern technology that tremendously impacts digital marketing and advertising. But how exactly ML works in ad platforms and what benefits does it bring?

2023 is sure to bring major changes to the marketing landscape. Some of the factors to consider are the ongoing economic downturn, shifting consumer preferences, and rising privacy concerns.

You must have heard by now Google’s plan to move from Universal Analytics to Google Analytics 4 (GA4) in July. But what does this really mean for marketers, and how can you prepare for it?

Let's take a closer look at Performance Max campaigns and Advantage+ Shopping campaigns, the two types of advertising products that use Machine Learning to optimise ad performance and improve the efficiency of advertising efforts.