Articles

You must have heard by now Google’s plan to move from Universal Analytics to Google Analytics 4 (GA4) in July. But what does this really mean for marketers, and how can you prepare for it?

Let's take a closer look at Performance Max campaigns and Advantage+ Shopping campaigns, the two types of advertising products that use Machine Learning to optimise ad performance and improve the efficiency of advertising efforts.

Which marketing measurement tool is the best Google Analytics alternative? Explore new, more effective approaches to digital marketing analysis.

We cover some of the top marketing analytics tools you can use to enhance your strategy and increase your ROI. Don't miss these tools in 2023!

CEO and founder of SegmentStream Constantine Yurevich continues to share insights on marketing attribution and analytics in the series of articles for Forbes Tech Council. This time, he discusses measurement approaches and which of them can survive in the cookieless world.

Today, marketers are still relying on traditional attribution models to evaluate campaign performance. They still use attribution to assess the value of marketing activities, but as customers’ journeys get more complicated, it is no longer reasonable to rely on old-school methods.

Bad data costs companies tons of money every year, especially when it comes to advertising analytics. That's why it is important to use reliable Google Ads analytics tools, and this is exactly what we are discussing in this article.

From tracking performance to analysing customer data, these top 10 Facebook Ads analytics tools provide the insights you need to make informed decisions.

SegmentStream recently released a new attribution feature which allows you to apply various attribution models and even create your own.

In his article for Forbes Councils, CEO of SegmentStream Constantine Yurevich shares insights on why multi-touch models perform so poorly and what marketers can do about it. And the answer is — companies need to switch towards future-proof tools now, and Conversion Modelling is one of them.