Articles

Post-view attribution is a widely discussed topic in the advertising world, often heralded as a way to measure the unseen, silent magic of ads that supposedly nudge consumers toward purchases without requiring a single click.

This guide explores the methodologies behind incrementality measurement and dives into the pros and cons of the approach.

Google has initiated the phase-out of third-party cookies in Chrome, set to be completely removed by the end of 2024. Learn what it suggests for marketers and how to prepare for this shift.

The digital marketing landscape is changing drastically, cookie limitations and tracking restrictions are the number-one factors that motivate the industry to develop. Let's review the top 6 marketing attribution trends.

Starting November 17, the European Data Protection Board states that Meta can no longer use personalized ad targeting in Europe. Let's see how Meta reacted and what does it mean for marketers.

Discover how Apple's Link Tracking Protection might shake up the way we measure our marketing success. We'll break down how it works, check out if UTMs and Google click IDs get hit, and talk about what solutions we've got on hand.

Breaking down 'ad platform bias' and its effect on advertisers. Discover 4 solutions to ensure your decisions are backed by trustworthy data.

Watch a practical use case, comparing the Last Non-Direct Click attribution view with SegmentStream's ML Post-Click model.

Exploring why ad platforms claim too much credit for driving conversions.

Why traditional models are fading and how predictive methods are taking the lead in marketing attribution.