Articles

Future of marketing attribution: how AI changes the game
Cookie restrictions and tracking regulations make traditional attribution inaccurate. See how ML and AI-driven marketing attribution change the game and shape the future.
Articles
Learn more

Why Google Analytics and Facebook data don’t match
Discussing the discrepancies in metrics between Facebook Ads and Google Analytics, how SegmentStream displays them in reports, and why they differ.
Articles
Learn more

Marketing attribution: common challenges and how to overcome them
Learn about the top 3 challenges modern marketers face in marketing attribution due to tracking restrictions and how to overcome them..
Articles
Learn more

Best marketing attribution tools 2023: pros and cons
In this series of articles we’re exploring all things marketing attribution, and this time we’re reviewing the best marketing attribution tools for 2023 that each marketer should know about.
Articles
Learn more

SegmentStream on Forbes Councils — navigating your digital marketing strategy during a recession
CEO and founder of SegmentStream Constantine Yurevich shares actionable insights on what CMOs should prioritise during a recession.
Articles
Learn more

Marketing attribution is not what you probably think
Let's explore what we believe is the biggest misconception about attribution and how to work through them to better measure the impact of your marketing efforts.
Articles
Learn more

Marketing attribution 101: benefits, models, and challenges
In this article, we're digging deeper into the topic of marketing attribution: benefits, attribution models, and typical challenges.
Articles
Learn more

5 ways to increase conversion rates for paid ads in 2023
Instead of extending your daily budget limit to increase the conversion rates for your paid ads, consider these five conversion rate optimisation best practices that can help you improve your ad performance.
Articles
Learn more

Evolution of digital marketing: How advertising platforms use Machine Learning
Machine Learning is a modern technology that tremendously impacts digital marketing and advertising. But how exactly ML works in ad platforms and what benefits does it bring?
Articles
Learn more

How to maximise Google Ads Performance Max results for lead generation businesses
Performance Max is a great type of automated campaign in Google Ads. However, as it is fully ML-based, it needs as many signals as possible to operate effectively, especially for lead generation businesses. How can you boost it with SegmentStream?
Articles
Learn more
Never miss an article
Get the latest articles, event invitations and product updates delivered straight to your inbox.
Thank you! You’ve been signed up for our newsletter.
Get started with SegmentStream
Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.