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Future of marketing attribution: how AI changes the game

Future of marketing attribution: how AI changes the game

Cookie restrictions and tracking regulations make traditional attribution inaccurate. See how ML and AI-driven marketing attribution change the game and shape the future.
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Why Google Analytics and Facebook data don’t match

Why Google Analytics and Facebook data don’t match

Discussing the discrepancies in metrics between Facebook Ads and Google Analytics, how SegmentStream displays them in reports, and why they differ.
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Marketing attribution: common challenges and how to overcome them

Marketing attribution: common challenges and how to overcome them

Learn about the top 3 challenges modern marketers face in marketing attribution due to tracking restrictions and how to overcome them..
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Best marketing attribution tools 2023: pros and cons

Best marketing attribution tools 2023: pros and cons

In this series of articles we’re exploring all things marketing attribution, and this time we’re reviewing the best marketing attribution tools for 2023 that each marketer should know about.
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SegmentStream on Forbes Councils — navigating your digital marketing strategy during a recession

SegmentStream on Forbes Councils — navigating your digital marketing strategy during a recession

CEO and founder of SegmentStream Constantine Yurevich shares actionable insights on what CMOs should prioritise during a recession.
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Marketing attribution is not what you probably think

Marketing attribution is not what you probably think

Let's explore what we believe is the biggest misconception about attribution and how to work through them to better measure the impact of your marketing efforts.
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Marketing attribution 101: benefits, models, and challenges

Marketing attribution 101: benefits, models, and challenges

In this article, we're digging deeper into the topic of marketing attribution: benefits, attribution models, and typical challenges.
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5 ways to increase conversion rates for paid ads in 2023

5 ways to increase conversion rates for paid ads in 2023

Instead of extending your daily budget limit to increase the conversion rates for your paid ads, consider these five conversion rate optimisation best practices that can help you improve your ad performance.
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Evolution of digital marketing: How advertising platforms use Machine Learning

Evolution of digital marketing: How advertising platforms use Machine Learning

Machine Learning is a modern technology that tremendously impacts digital marketing and advertising. But how exactly ML works in ad platforms and what benefits does it bring?
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How to maximise Google Ads Performance Max results for lead generation businesses

How to maximise Google Ads Performance Max results for lead generation businesses

Performance Max is a great type of automated campaign in Google Ads. However, as it is fully ML-based, it needs as many signals as possible to operate effectively, especially for lead generation businesses. How can you boost it with SegmentStream?
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Get started with SegmentStream

Learn about Conversion Modelling and why it is a true next-generation solution to outdated marketing attribution and conversion tracking tools.